Tourism Flows in Greece

Inbound arrivals continued to rise in 2025, although growth slowed compared to 2024. Weaker consumer sentiment across Europe and the US, both key source markets, combined with the rising cost of travel, weighed on performance. Higher living costs and declining disposable incomes limited demand. Germany remained the largest source market for Greece, followed by the UK and Bulgaria, with Italy and France completing the top five.

The Tourism Flows in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Domestic Tourism, Inbound Arrivals, Outbound Departures.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tourism Flows market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.