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Pharmaceutical Care in Digital Revolution. Insights Towards Circular Innovation

  • Book

  • March 2019
  • Elsevier Science and Technology
  • ID: 4622077

Pharmaceutical Care in Digital Revolution demonstrates how blending human and digital pharmaceutical care can establish optimal Apothecary Intelligence (AI). Organized into four parts, it examines digital health advances that will synergize the pharmaceutical care process and prepares stakeholders for a dynamic future, fueled with innovation. Beginning with the global picture on health care systems, patients' expectations, and current pharmaceutical care practices, the book covers details of relevant digital technologies as well as compliance, ethical, educational, and cultural aspects to take successful steps towards digital pharmaceutical care. The text includes links to lectures and technology facts, tutorials on how to implement advances in your own working environment, and examples of stakeholders who are successful in building synergy between digital and pharma.

Pharmaceutical Care in Digital Revolution is a practical resource to equip pharmaceutical care stakeholders, such as pharmacists, physicians, pharmacy technicians, and students as well as those in surrounding ecosystems like payers or regulators. It is a crucial reference to understand how technological innovation is changing the paradigm in which we provide current and future pharmaceutical care and how to keep it accessible, affordable, and sustainable.

Please Note: This is an On Demand product, delivery may take up to 11 working days after payment has been received.

Table of Contents

Why: Global Healthcare Systems Under Pressure 1. Oxygen Required 2. Innovative Vegetation Needed 3. Value Based Healthcare Forestry 4. Outcome-Based Hunting Grounds 5. #patientsincludedT Botany 6. Scenery of Pharmaceutical Care

What: Digital Advances to Innovate Pharmaceutical Care Journeys 7. Non-Biotic Digital Health Technologies 8. Data Outback of an Internet of (Pharma) Things 9. Jungle of Health Apps 10. Rainforests of Wearables and Insideables 11. Sequoias of Artificial Intelligence 12. Subtropical Pharmbots 13. Savanna of Virtual, Augmented, and Mixed Reality 14. Blockchain Taiga 15. Digital Therapeutic Mangroves 16. Digitial Vegetation Beyond 2023

How: Conditions to Drive Combinatoric Pharma-Digital Innovation 17. Healthlands of Digital Health Compliance 18. Ethical Practice: Fostering Trees of Life 19. Educational Biome

How: What to do Tomorrow as a Pharmaceutical Care Leader 20. Digital by Design: Effective Future Oxygen Supply 21. Hayfields of High-Performance Cultural Transformation


Claudia Rijcken Industrial Pharmacist, Novartis Pharma, Maastricht, The Netherlands. Claudia PhD, PharmD, MHA has an educational background as a pharmacist and obtained a PhD in Pharmacoepidemiology and a Master in Health Administration (eMBA). After 7 years in managing community pharmacy roles, she moved into clinical drug development and served for 7 years in roles of increasing global responsibility at Organon and Novartis. In the half a decade afterwards, she acted within Novartis internationally in leadership roles in Patient Access, Key Account Management and Public Affairs. She developed had a growing ambition to build more synergy between value-driven pharmaceutical care and the use of digital health technology and invested in learning about Business Development and Health Technology at Erasmus University Rotterdam and MIT Sloan and moved into a Region Europe Digital Innovation role within Novartis. In parallel, Claudia has been a mentor and strategic advisor for various digital health start-ups at the Brightlands Innovation Factory, acts as a volunteer for different (health) charity organizations and is a member of the World Healthcare Forum Advisory Board. Currently, Claudia is the founder of the startup PHARMACAREdotAI.