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Intensive Conditioner Market - Growth, Trends, and Forecasts (2020-2025)

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  • 100 Pages
  • May 2020
  • Region: Global
  • Mordor Intelligence
  • ID: 4622334
UP TO OFF until Jun 30th 2023
The intensive conditioner market is projected to record a CAGR of 2.3% during the forecast period (2020-2025).
  • The market is primarily driven by the increasing consumer demand for deep hair conditioning due to lack of time, along with rising disposable income across the various regions. Furthermore, frequent launches of advanced deep conditioner products from the key players are boosting the market growth, globally. For instance, in 2019, L'Oréal Paris launched a new line under Elvive - Elvive Rapid Reviver Deep Conditioners, a range of 3 products that have no wait time and work deep to repair hair damage fast.

Key Market Trends

Supermarkets/Hypermarkets to Dominate the Global Market

Supermarkets/hypermarkets hold the most significant share in the global market, which is further expanding at a faster pace in countries of Europe, North America, and the Asia-Pacific region. Moreover, supermarkets are applying various mixes of promotional activities to make customers prefer supermarkets. However, the market is likely to face a slow down during the coming years, owing to the price competition among the major market players, growing maturity of products and consolidation of own-label brands by big supermarkets, which are quickly expanding their operations in zones like Eastern Europe.

Asia -Pacific to have the Fastest Growing Market

Asia-Pacific is recorded to have the fastest-growing market for intensive conditioner sales strongly driven by the growing consumer interest in hair care, along with the rising disposable income of people in the region. Also, the increasing concentration of working women population in the Asia Pacific, which is resulting in a lack of time for conditioning has risen the demand for deep conditioners. Furthermore, the expansion of retail stores in the region has fueled market growth. Also, an increase in the concentration of internet users in the Asia-Pacific has strongly impacted the e-retail market. A variety of brands available at low cost in online retail has attracted customers. The bulk price offered by online retail is further boosting the online market growth. Convenience stores and specialist retailers combined accounts for 35% of the distribution channel sales for hair conditioners.

Competitive Landscape

The intensive conditioner market is consolidated in nature owing to the presence of a few major global and domestic players. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the market include P&G, L’Oréal Paris, Kao Corporation, E.T. Browne Drug Co., and Briogeo Hair Care, among others.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
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Table of Contents

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Distribution Channel
5.1.1 Supermarkets/Hypermarkets
5.1.2 Convenience Stores
5.1.3 Online Retail Stores
5.1.4 Other Distribution Channels
5.2 By Geography
5.2.1 North America United States Canada Mexico Rest of North America
5.2.2 Europe Germany United Kingdom Russia France Spain Italy Rest of Europe
5.2.3 Asia-Pacific China Japan Australia India Rest of Asia Pacific
5.2.4 Rest of the World South America Middle-East and Africa
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Position Analysis
6.4 Company Profiles
6.4.1 The Procter & Gamble Company
6.4.2 L'Oreal Paris
6.4.3 Kao Corporation
6.4.4 E.T. Browne Drug Co.
6.4.5 Briogeo Hair Care
6.4.6 The Mane Choice

Companies Mentioned

A selection of companies mentioned in this report includes:

  • The Procter & Gamble Company
  • L'Oreal Paris
  • Kao Corporation
  • E.T. Browne Drug Co.
  • Briogeo Hair Care
  • The Mane Choice