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Asia-Pacific Toothpaste Market - Segmented by Product Type, Distribution Channel and Geography-Growth, Trends, and Forecast (2018 - 2023)

  • ID: 4622359
  • Report
  • Region: Asia Pacific
  • 106 pages
  • Mordor Intelligence
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  • Amway Corporation
  • Colgate-Palmolive Company
  • Dabur India Ltd.
  • GlaxoSmithKline plc
  • LG Corporation
  • Lion Corporation
  • MORE
The Asia-Pacific Toothpaste market is expected to reach USD 13.06 billion by 2023, witnessing a healthy CAGR during the forecast period. China dominates the sale of toothpaste in Asia-pacific. About 3.89 billion units of Toothpaste consumed in the region in 2017, which is growing at a steady CAGR during the forecast period. India is witnessing the fastest CAGR during the forecast period. Increased dental problems among children and adults due to poor eating habits have primarily driven the toothpaste market. Also, rising premiumization and consumer seeking a more targeted solution for oral care are further accelerating the toothpaste market.

Consumer Preference for Whitening Toothpaste

Standard toothpaste occupies a major share in the market, largely driven by increased routine practice among consumer and economic price. Despite the dominant share in the market, standard toothpaste is witnessing the fastest growth rate during the forecast period. Growing demand for target specific toothpaste due to increase in consumer awareness and disposable income has accelerated the market growth. Toothpaste with whitening effect is witnessing a robust demand Asia-Pacific. Companies are focusing on natural ingredient based toothpaste under economic price rage to gain market share. For instance, Patanjali launched its herbal toothpaste in India, which offered tough competition to its competitors. The Colgate and Hindustan Unilever lost its market share in past few years owing to rising herbal/natural toothpaste trend.

India Posses the Potential Growth Opportunity

Rising disposable income and changing consumer lifestyle demanding target specific products continue to drive the toothpaste sales. India recorded an impressive growth of 63% during 2012-2017 in the toothpaste market, and the trend is expected to continue during the forecast period. Standard toothpaste remains the key market in India. Specialist toothpaste accounts for a small share of the market but is moving at the fastest growth rate. Vietnam, Thailand, and China are the key growth market in Asia-Pacific for toothpaste.

Key Developments in the Market
  • September 2017 - Colgate India launched Ayurvedic toothpaste “Colgate Swarna Vedshakti.” The product is a unique blend of ingredients –Aloe Vera, Clove Honey, Tulsi, Neem and Amla along with Colgate oral care expertise to provide extra protection against teeth and gum problems. The product is a premium natural toothpaste launched by the company to strengthen its portfolio of natural brands.
The Asia-Pacific Toothpaste market is competitive with a large number of multinational player competing for market share. Growing domestic brands with a focus on natural and herbal ingredients are offering fierce competition to the existing players. New product innovation focus on active ingredients is the main strategy adopted by players.

Major Players: Colgate-Palmolive Company, Procter & Gamble Co., GlaxoSmithKline plc, Johnson & Johnson Services Inc, and Unilever plc among others.

Reasons to Purchase the Report
  • Analyzing the outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
  • Distribution Channel sales Analysis by Value
  • Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players
  • 3 months analyst support, along with the Market Estimate sheet (in Excel).
Customization of the Report
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Note: Product cover images may vary from those shown
2 of 4


  • Amway Corporation
  • Colgate-Palmolive Company
  • Dabur India Ltd.
  • GlaxoSmithKline plc
  • LG Corporation
  • Lion Corporation
  • MORE
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Scope of the Market

2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation

3. Market Overview
3.1 Market Trends
3.2 Market Dynamics
3.2.1 Drivers Increased Dental Problems Among Children Due to Poor Eating Habbits Increased Per Capita Income Consumer Demand for Premium Products and Seeking More Targeted Solution
3.2.2 Restraints Growing Consumer Preferance for Mouthwashes and Rinses
3.2.3 Opportunities Expanding Retail Distribution Channel
3.2.4 Porter's Five Forces Analysis Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Threat of Substitute Products and Services Degree of Competition

4. Market Segmentation
4.1 By Product Type
4.1.1 Toothpaste Bicarbonate of Soda Toothpaste Cosmetic Toothpaste Specialist Toothpaste Standard Toothpaste
4.2 By Distribution Channel
4.2.1 Convenience Stores
4.2.2 Department Stores
4.2.3 On-line Retail
4.2.4 Pharmacies
4.2.5 Specialist Retailers
4.2.6 Supermarkets and Hypermarkets
4.2.7 Variety Stores
4.2.8 Warehouse Clubs
4.2.9 Vending Machines
4.2.10 Other Distribution Channel
4.3 By Geography
4.3.1 Asia-Pacific China India Australia Japan Rest of Asia-Pacific

5. Competitive Landscape
5.1 Market Share Analysis
5.2 Strategy Adopted by Key Players
5.3 Most Active Companies in the Past Five Years

6.Company Profiles
6.1 Overview
6.2 Products & Services
6.3 Financials
6.4 Key Developments
6.5 Strategies Adopted
6.6 SWOT Analysis of Major Players

7. Companies Covered
7.1 Colgate-Palmolive Company
7.2 Unilever Plc
7.3 Procter & Gamble Co.
7.4 Hawley & Hazel (Bvi) Co. Ltd
7.5 Lion Corporation
7.6 GlaxoSmithKline plc
7.7 Yunnan Baiyao Group Co., Ltd.
7.8 LG Corporation
7.9 Dabur India Ltd.
7.10 Sunstar Suisse S.A.
7.11 Amway Corporation
7.12 Nice Group Co Ltd

8. Appendix
8.1 Disclaimer
8.2 Sources

1: Toothpaste Market: Revenue in USD million, by Country, Asia-Pacific, 2015-2023
2: Toothpaste Market: Revenue in USD million, by Product Type, Asia-Pacific, 2015-2023
3: Toothpaste Market: Revenue in USD million, by Distribution Channel, Asia-Pacific, 2015-2023
4: Toothpaste Market: Volume in million units, by Country, Asia-Pacific, 2015-2023
5: Toothpaste Market: Volume in million units, by Product Type, Asia-Pacific, 2015-2023
Note: Product cover images may vary from those shown
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4 of 4
  • Colgate-Palmolive Company
  • Unilever Plc
  • Procter & Gamble Co.
  • Hawley & Hazel (Bvi) Co. Ltd
  • Lion Corporation
  • GlaxoSmithKline plc
  • Yunnan Baiyao Group Co., Ltd.
  • LG Corporation
  • Dabur India Ltd.
  • Sunstar Suisse S.A.
  • Amway Corporation
  • Nice Group Co Ltd
Note: Product cover images may vary from those shown
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