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Superfoods Market - Growth, Trends and Forecast (2020 - 2025)

  • ID: 4622441
  • Report
  • April 2020
  • Region: Global
  • 168 pages
  • Mordor Intelligence
until Dec 31st 2020
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  • ADUNA Ltd
  • Barleans
  • Nature's Superfoods LLP
  • OMG! Organic Meets Good
  • Raw Nutrition
  • Suncore Foods Inc.
  • MORE
The superfoods market is projected to grow at a CAGR of 5.1% during the forecast period.

The popularity for 'superfoods', such as superfruits and super grains has increased significantly over recent years with product launches, as consumers are inclined more toward natural and wholesome ingredients.

Quinoa is one of those most used super grains which exhibit high nutrient and antioxidant value that aids in reducing free radicals and prevent several diseases.

Key Market Trends

Growing Demand for Clean-label and Naturally Derived Products

With the growing interest of consumers in identifying the ingredients present in the food and beverages they consume, the market growth for clean-label ingredients has been triggered. This is due to concerns about the long-term effects of the ingredients used in food and beverages, in terms of nutrition content and its impact on well-being and environmental sustainability. According to a survey conducted by Ingredion, nearly 80% of consumers in Asia-Pacific are concerned about the long-term impacts of artificial ingredients on their health, and 70% of consumers are aware of every ingredient in their food. This leads to continuous new product launches with a strong positioning for superfoods.

North America Leading the Market

Superfoods have emerged as an increasingly significant category of health food products and related popular discourse about food, health, and values. These foods are for purported extraordinary nutritional and/or medicinal values, natural qualities, associations with exotic or pristine places of origin, and histories of traditional or indigenous use. The United States Food and Drug Administration (USFDA) announced that food manufacturers could now carry a qualified health claim on foods that contained omega-3 EFAs that linked omega-3 consumption with reduced risk of coronary heart disease. The American Heart Association recommends fish consumption, as well as the inclusion of omega-3-rich foods and oils (such as soybean, canola, walnut, and flaxseed) in the diet to prevent heart diseases. However, with time, plant sources of omega-3 EFAs, such as chia seeds, are gaining popularity, owing to their easy corporation in convenience and functional foods and neutral taste, by large.

Competitive Landscape

The superfoods market is highly fragmented, with various regional and small players. These companies have collaboration and partnerships mostly in the form of co-operatives with farmers across the world, which has made the process of sourcing and procuring ingredients easier, thus, boosting the growth of the superfoods market. Some of the prominent companies in the superfoods market include Sunfood, Supernutrients, Nature's Superfoods LLP, OMG Superfoods, Aduna Ltd, Navitas Natural, APAX Inc., Suncore Foods, Superlife Co., Barlean’s Organic Oils LLC, Raw Nutrition, Bright Earth Foods, and Power Super Foods, among others.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support
Note: Product cover images may vary from those shown
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  • ADUNA Ltd
  • Barleans
  • Nature's Superfoods LLP
  • OMG! Organic Meets Good
  • Raw Nutrition
  • Suncore Foods Inc.
  • MORE
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Type
5.1.1 Fruits
5.1.2 Vegetables
5.1.3 Grains and Seeds
5.1.4 Herbs and Roots
5.1.5 Other Types
5.2 By Distribution Channel
5.2.1 Supermarkets/ Hypermarkets
5.2.2 Online Channels
5.2.3 Traditional Grocery Stores
5.2.4 Convenience Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Germany United Kingdom France Spain Italy Russia Rest of Europe
5.3.3 Asia-Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East & Africa South Africa United Arab Emirates Rest of Middle East & Africa

6.1 Company Profiles
6.1.1 Sunfood
6.1.2 Nature's Superfoods LLP
6.1.3 OMG! Organic Meets Good
6.1.4 Suncore Foods Inc.
6.1.5 Superlife Co. Pte Ltd
6.1.6 Raw Nutrition
6.1.7 Barleans
6.1.8 ADUNA Ltd

Note: Product cover images may vary from those shown
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  • Sunfood
  • Nature's Superfoods LLP
  • OMG! Organic Meets Good
  • Suncore Foods Inc.
  • Superlife Co. Pte Ltd
  • Raw Nutrition
  • Barleans
  • ADUNA Ltd
Note: Product cover images may vary from those shown
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