Europe Cross-Border E-Commerce Market - Growth, Trends, and Forecast (2018 - 2023)

The E-commerce industry in Europe is one of the well established and largest markets in the world with a total turnover of EUR 540 billion in 2017. Apart from the matured markets, such as the United Kingdom, Germany, France, and Denmark, there exists high growth potential in many other markets spread over the region. In this regard, cross-border e-commerce also plays a major role and provides an opportunity for the existing players over the region to expand their businesses. For instance, the percentage of e-shoppers who bought cross-border increased from 33% in 2016 to 38% in 2017.

Cross-border e-commerce in Europe is expected to witness high growth during the forecast period owing to the mature e-commerce markets and presence of the developed economies leading to high consumer spending, high internet and mobile phone penetration, and the emerging markets with high growth rate projected. For instance, sales (as share of total e-commerce sales) of Bulgaria increased from 10% in 2016 to 35% in 2017. Moreover, the logistics in Europe is one of the world’s best that supplements the growth of the cross-border e-commerce with easy and fast deliveries. Seven European countries stood among the top 10 in logistics performance index (LPI) released by World Bank in 2016.

In 2017, almost 38% of the e-purchasers bought goods or services abroad, which also includes 19% of total online shoppers who ordered from other countries within EU. The prime reasons for cross-border sales stands out to be as the unavailability of the product domestically and comparatively lesser cost. Also, there exists some barriers for the cross-border e-commerce in Europe pertaining to different frameworks and tax regimes of different countries, issues with payments, and logistics and tight delivery times. The players need to adopt specific strategies for specific countries for boosting their cross-border sales. The customers were also concerned over the security and the total cost of the product while ordering a product from other country.

Many Lucrative Markets Exist for Cross-border E-commerce
The markets, like Luxembourg and Switzerland are the most attractive in cross-border sales with more than 60% share (of total online purchases) in 2016 and 2017. Luxembourg has the highest cross-border e-commerce sales of 74% in 2016 while Macedonia and Portugal had 85% of e-sales as cross-border, the highest in 2017. Also, the markets, such as Austria, Malta, and Finland have experienced increase in the share of cross-border sales. With the more number of emerging and fragmented markets, there exists huge room for the players in cross-border e-commerce to capture the markets by adopting certain strategies that makes them unique.
European Reforms and Initiatives to stimulate the Cross-border E-commerce
The European Union has initiatives, such as “Digital Single Market (DSM)” strategy that aims for the harmonization of the rules for the digital content and online sales and facilitates the cross-border e-commerce sales. Moreover, to end geo-blocking, a new regulation was agreed in 2017 on “cross-border portability”. Geo-Blocking refers to the refusal of access to websites or payments based on IP addresses. However, the new agreement provides smooth transactions thereby fostering the cross-border e-commerce sales.

The United Kingdom and the Brexit
The UK’s e-commerce market is third largest in world and has lot of exports through cross-border e-commerce with major partners being the United States and China, and other countries within EU. The main driver for the cross-border sales of the UK products is the quality and the brand of the Britain products. With the Brexit, difficulties in customs and taxation systems leading to difficulties in supply chain and cross-border transactions is expected. Additionally, there may be challenges in adjusting the websites with new shipment costs information and rules on data protection. Moreover, SMEs are expected to have significant effect with Brexit as they do not have their own storage and parcel delivery facilities. However, the exit of the United Kingdom from EU is expected to have significant effect on the UK-based businesses as the other members will have the advantage of EU membership along with strong room for growth present over there.

Europe Cross-border E-commerce Market Key Developments
Jul 2018: Luxembourg Ministry of Economy signed a Memorandum of Understanding (MoU) with the Henan Imported Materials Public Bonded Center (HIMPBC) to test cross-border e-commerce logistics in Europe as a part of European pilot scheme. HIMPBC, which offers integrated logistics solutions for e-commerce customers is looking to establish the same model for the European market in collaboration with the logistics companies, including Cargolux.
Europe Cross-border E-commerce Market Major Players
Some of the major players, include Amazon, ebay, Alibaba Group, Etsy, Wish, ASOS, H&M, Zalando, Allegro, Vente-privee.com, Cdiscount, Fruugo amongst others.

Europe Cross-border E-commerce Market Report Summary
Metrics

Details

Industry

Europe Cross-border E-commerce Market

Study Period

2014 - 2023

Market Size in 2017

Provided in the full Report

Market Size in 2023

Provided in the full Report

Growth Rate

Provided in the full Report

Largest Market Share

B2C accounts for major share of the market

Key Developments

Luxembourg Ministry of Economy signed a Memorandum of Understanding (MoU) with the Henan Imported Materials Public Bonded Center (HIMPBC) to test cross-border e-commerce logistics in Europe as a part of European pilot scheme.

Companies Covered

Amazon, ebay, Alibaba Group, Etsy, Wish, ASOS, H&M, Zalando, Allegro, Vente-privee.com, Cdiscount, Fruugo, and others

Report Offerings

Latest trends in the Europe Cross-border E-commerce Industry, growth prospects, industry competitiveness, major players, value/supply chain, regional market share, and forecast to 2023.

Reasons to Purchase the Report
To study current and future market outlook in the developed and emerging markets
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Detailed analysis of the segment that is expected to dominate the market
Regions that are expected to witness the fastest growth during the forecast period
Identify the latest developments, market shares, and strategies employed by the major market players
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