The global salad dressing market is projected to grow at a CAGR of 6.13% during the forecast period (2022-2027).
The COVID19 crisis had a significant effect on the salad dressing market. The purchasing pattern changed during the pandemic period, many people have begun to maintain better health, but during the first quarter of fiscal 2021, the crisis created a negative impact on the market, for example, Kewpie Corporation, a Japan-based company witnessed a decline in sales growth by 2.7% in 2020, this was due to the closures of the retail shops, hypermarkets/supermarkets, and other convenience stores, whereas, the online retailing raised for the salad dressing market, for example, in Italy, 28% of the whole population prefers e-commerce sites for purchasing of grocery and other products every month, post covid.
Increasing the shift toward the consumption of processed food products is expected to boost the demand for salad dressings. Consumption of food products, such as pasta and rice, with various sauces, condiments, and dressing continues to remain in vogue, globally.
The salad dressings market has evolved to a stage that versatile ingredients with clean-label and lifestyle claims are set to make greater gains to address the health and safety consciousness towards processed food products. The salad dressing label with organic ingredient panel or gluten-free claim has witnessed a significant increase in their sales growth from the past few years.
With developing science and technology, the consumer's lifestyle is also getting changed. Consumers are becoming more aware of health and several chronic diseases. Therefore, the consumers are mostly preferring healthy food as their first preference. The consumers intake the salad dressing with salads mostly, the product provides them a better taste with better nutrition, for example, in the United Kingdom, the consumers aged above 65, consumes a total of 43 grams of salad per day, whereas, the consumers aged between 19 to 64, consumes 42 gram of salad per day, this is due to the health benefits the consumers get from green leafy vegetables. Cream-based salad dressings are also preferred by consumers where mayonnaise is been used by many consumers as a base for salad dressing around the globe, as consumers prefer the product as an alternate for normal ketchup. For instance, as per the Mordor Intelligence analysis, in Japan, the growth rate of mayonnaise sales raised to 6.2% in 2020 as of the previous year 2019. The rising demand for cream-based salad dressing is also because of the varying flavors and tastes that the consumers get, thereby, the consumers are attracted towards mayonnaise and this is one of the major reasons that is driving the market.
North America holds the largest salad dressing market in the globe, this is because of the consumption rate of salad dressing along with salad in this region. The major reason for shifting toward this market is because of the consumer’s tastes and preferences towards optimizing the consumption of nutritious products, which is one major factor that is driving the growth of the salad dressings market in the region. For example, in the USA, the most preferred flavor of salad dressing is Ranch, which was followed by, Caesar and Vinaigrette. With the rising awareness towards health and the consumers are preferring salad as their regular meal, thereby, the consumers are eventually using salad dressing for a better taste and to gain additional health benefits, which is one of the major reasons for driving the market.
The global salad dressing market is a competitive market, this is due to the existence of a huge number of domestic and international players. Some of the major key players in the salad dressing market, include Unilever, Veeba Food Services Private Limited, The Kraft Heinz Company, Dr. Oetker, Campbell Soup Company, among others. The most adopted strategy by these top key players are mergers and acquisitions, this enables the company to expand the business and eventually occur a dominant position in the market. Some of the top players also use product innovation as their key strategy, this empowers these companies to meet the consumer's taste by introducing new products to the market. Product innovation is also a key strategy because of the dynamic nature of the market, as, the consumer's preferences change, the company's strategy of offering the consumers a new product can help the company to sustain a better position in the market.
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The COVID19 crisis had a significant effect on the salad dressing market. The purchasing pattern changed during the pandemic period, many people have begun to maintain better health, but during the first quarter of fiscal 2021, the crisis created a negative impact on the market, for example, Kewpie Corporation, a Japan-based company witnessed a decline in sales growth by 2.7% in 2020, this was due to the closures of the retail shops, hypermarkets/supermarkets, and other convenience stores, whereas, the online retailing raised for the salad dressing market, for example, in Italy, 28% of the whole population prefers e-commerce sites for purchasing of grocery and other products every month, post covid.
Increasing the shift toward the consumption of processed food products is expected to boost the demand for salad dressings. Consumption of food products, such as pasta and rice, with various sauces, condiments, and dressing continues to remain in vogue, globally.
The salad dressings market has evolved to a stage that versatile ingredients with clean-label and lifestyle claims are set to make greater gains to address the health and safety consciousness towards processed food products. The salad dressing label with organic ingredient panel or gluten-free claim has witnessed a significant increase in their sales growth from the past few years.
Key Market Trends
Rising Demand for Cream-Based Salad Dressing
With developing science and technology, the consumer's lifestyle is also getting changed. Consumers are becoming more aware of health and several chronic diseases. Therefore, the consumers are mostly preferring healthy food as their first preference. The consumers intake the salad dressing with salads mostly, the product provides them a better taste with better nutrition, for example, in the United Kingdom, the consumers aged above 65, consumes a total of 43 grams of salad per day, whereas, the consumers aged between 19 to 64, consumes 42 gram of salad per day, this is due to the health benefits the consumers get from green leafy vegetables. Cream-based salad dressings are also preferred by consumers where mayonnaise is been used by many consumers as a base for salad dressing around the globe, as consumers prefer the product as an alternate for normal ketchup. For instance, as per the Mordor Intelligence analysis, in Japan, the growth rate of mayonnaise sales raised to 6.2% in 2020 as of the previous year 2019. The rising demand for cream-based salad dressing is also because of the varying flavors and tastes that the consumers get, thereby, the consumers are attracted towards mayonnaise and this is one of the major reasons that is driving the market.
North America is the Largest Market
North America holds the largest salad dressing market in the globe, this is because of the consumption rate of salad dressing along with salad in this region. The major reason for shifting toward this market is because of the consumer’s tastes and preferences towards optimizing the consumption of nutritious products, which is one major factor that is driving the growth of the salad dressings market in the region. For example, in the USA, the most preferred flavor of salad dressing is Ranch, which was followed by, Caesar and Vinaigrette. With the rising awareness towards health and the consumers are preferring salad as their regular meal, thereby, the consumers are eventually using salad dressing for a better taste and to gain additional health benefits, which is one of the major reasons for driving the market.
Competitive Landscape
The global salad dressing market is a competitive market, this is due to the existence of a huge number of domestic and international players. Some of the major key players in the salad dressing market, include Unilever, Veeba Food Services Private Limited, The Kraft Heinz Company, Dr. Oetker, Campbell Soup Company, among others. The most adopted strategy by these top key players are mergers and acquisitions, this enables the company to expand the business and eventually occur a dominant position in the market. Some of the top players also use product innovation as their key strategy, this empowers these companies to meet the consumer's taste by introducing new products to the market. Product innovation is also a key strategy because of the dynamic nature of the market, as, the consumer's preferences change, the company's strategy of offering the consumers a new product can help the company to sustain a better position in the market.
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Table of Contents
1 INTRODUCTION
4 MARKET DYNAMICS
5 MARKET SEGMENTATION
6 COMPETITIVE LANDSCAPE
Companies Mentioned
A selection of companies mentioned in this report includes:
- Unilever Plc
- Dr. Oetker
- Hellmanns
- KEWPIEUSA
- Mizkan Holdings
- The Kraft Heinz Company
- Veeba Food Services Private Limited
- Remia
- Healthy Choice
- Conagra Brands Inc.
Methodology
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