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Indonesia Snack Bar Market - Segmented by Product Type and Distribution Channel - Growth, Trends, and Forecast (2018 - 2023)

  • ID: 4622587
  • Report
  • Region: Indonesia
  • 87 pages
  • Mordor Intelligence
until Dec 31st 2019
1 of 5


  • Clif Bar & Company
  • Go Natural
  • Kraft Foods Group Inc.
  • Nestlé S.A.
  • NuGo Nutrition Inc.
  • MORE
The Indonesia snack bar market is expected to reach USD 5.88 million by 2023 witnessing a healthy CAGR during the forecast period 2018-2023. Snack bar is niche category in Indonesia, which is growing at a faster rate owing to increased demand for healthier snacking.
Energy bar accounts for the most significant share in the market which is expected to register a healthy CAGR of 7.3% during the forecast period. Increased snacking habits and consumer seeking for healthier snacks are the key drivers for the market. Expanding modern grocery retail offering wide brands of packaged food and convenient packaging are various factors fueled the snack bar market growth. Consumer interest in other alternative snacks, such as biscuits, baked products, and chips due to lack of healthy snack brand available in the market is affecting the market growth.

Indonesians Snacks Now and Then

About half of the population snacks twice a day or even more. Frequent snacking habit without the concern of high-calorie intake driven the snack bar market. Healthy snacking is not yet prevalent in the country due to the lack of availability in the market. However, about 88% of Indonesians demanding healthy snacks. Women are more health conscious as compared to men, with 10% of them likely to control their unhealthy snack consumption. About 60% of women admit their guilt after consuming unhealthy snacks compared to 45% of men. Majority of the consumers are late night snack eaters, which clock in at 8 PM. Indonesians prefer snacking to satisfy hunger between meal time and casual snacking as a treat. Increased prevalence of snacking trend and scantiness of healthy snacks offer the great opportunity to companies to introduce products in the market.

Modern Retail Sale Soars

Growing purchasing power and changing lifestyle has supported the development of hypermarket, supermarket and minimarket in Indonesia. However, the expansion rate is not higher as compared to previous years, as most development occurs in an urban area. Modern grocery stores are expanding in the country with a double-digit CAGR. The value growth of grocery retail outlet, including convenience stores, hypermarket, supermarkets, and traditional grocery stores in 2011-2016 was 22.5%, 8.2%, 9.9% and 7.6% respectively. The number of outlets of convenience stores recorded a growth of 12.6% during 2015-2016, while the growth declined for traditional grocery stores during the period. Modern grocery stores are rapidly taking shares from traditional grocery stores, expanding its presence in urban and tier II cities. Matahari Group is aggressively tapping into new markets in eastern Indonesia by opening 20 Hypermarts, 20 Bostons, and 5 Foodmarts. Supermarket/hypermarket led the snack bar sale with a share of more than 50% in the distribution channel. Supermarkets and convenience stores are the fastest growing sales channel for snack bar owing to large brand availability and discounts on bulk purchase.

Key Developments
  • October 2017 - Indonesia’s Kalbe Farmar, Fitbar brand upgraded its product with the incorporation of multigrain with the addition of oats, whole wheat and quinoa. The company also launched Fitchips Honey BBQ and Seaweed. Focus on healthy snacking product development is the major strategy adopted by the company
The Indonesia Snack Bar market is concentrated among few companies occupying the significant share in the market. Foreign brands comprise innovative products in various flavors and varieties compared to domestic brands. Penetration through modern retail channel and product innovation are the key strategy adopted by players to maximize sales.

Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Market value (USD Million) and volume (Kg Million) data for each segment and sub segment
  • Distribution Channel sales Analysis by Value
  • Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet in excel
Customization of the Report
  • This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs
Note: Product cover images may vary from those shown
2 of 5


  • Clif Bar & Company
  • Go Natural
  • Kraft Foods Group Inc.
  • Nestlé S.A.
  • NuGo Nutrition Inc.
  • MORE
1. Introduction
1.1 Key Deliverables of the Indonesia Snack Bar Market Study
1.2 Indonesia Snack Bar Market Study Assumptions
1.3 Scope of the Indonesia Snack Bar Market

2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation

3. Indonesia Snack Bar Market Overview
3.1 Indonesia Snack Bar Market Trends
3.2 Indonesia Snack Bar Market Dynamics
3.2.1 Indonesia Snack Bar Market Drivers Increased Prevelance of Snacking Expanding Modern Grocery Retail Channel Large and Convenient Packaging on Rise
3.2.2 Indonesia Snack Bar Market Restraints Consumer Preferance for Other Snacks Alternatives
3.2.3 Indonesia Snack Bar Market Opportunities Scantiness of Healthy Snack Brands
3.2.4 Porter's Five Forces Analysis Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Threat of Substitute Products and Services Degree of Competition

4. Market Segmentation
4.1 Indonesia Snack Bar Market By Product Type
4.1.1 Cereal Bar Granola/Muesli Bars Other Cereal Bars
4.1.2 Energy Bar
4.1.3 Other Snack Bar
4.2 Indonesia Snack Bar Market By Distribution Channel
4.2.1 Warehouse Clubs
4.2.2 Convenience Stores
4.2.3 Specialist Retailers
4.2.4 Supermarkets and Hypermarkets
4.2.5 On-line Retail
4.2.6 Other Distribution Channel

5. Competitive Landscape
5.1 Market Share Analysis
5.2 Strategy Adopted by Key Players
5.3 Most Active Companies in the Past Five Years

6. List of Company Profiles
6.1 Overview
6.2 Products & Services
6.3 Financials
6.4 Key Developments
6.5 Strategies Adopted
6.6 SWOT Analysis of Major Five Players

7. Companies Covered
7.1 Kraft Foods Group, Inc.
7.2 Nestlé S.A.
7.3 Pt Tata Nutrisana
7.4 PT Kalbe Farma Tbk
7.5 Go Natural
7.6 QuestNutrition LLC
7.7 Clif Bar & Company
7.8 PowerBar, Inc.
7.9 Rise Bar
7.11 NuGo Nutrition Inc.

8. Appendix
8.1 Disclaimer
8.2 Sources

List of Tables
1: Snack Bar Market Revenue, By Distribution Channel,Indonesia, 2015-2023
2: Snack Bar Market: Revenue in USD million, by Product Type ,Indonesia, 2015-2023
3: Snack Bar Market: Revenue in USD million, by Cereal Bar ,Indonesia, 2015-2023
4: Snack Bar Market: Revenue in USD million, by Granola/Muesli Bars ,Indonesia, 2015-2023
5: Snack Bar Market: Revenue in USD million, by Other Cereal Bars ,Indonesia, 2015-2023
6: Snack Bar Market: Revenue in USD million, by Energy Bars ,Indonesia, 2015-2023
7: Snack Bar Market: Revenue in USD million, by Other Snack Bars ,Indonesia, 2015-2023
8: Snack Bar Market: Volume in million Kg, by Product Type,Indonesia, 2015-2023
9: Snack Bar Market: Volume in million Kg, by Cereal Bar,Indonesia, 2015-2023
10: Snack Bar Market: Volume in million Kg, by Granola/Muesli Bars,Indonesia, 2015-2023
11: Snack Bar Market: Volume in million Kg, by Other Cereal Bars,Indonesia,2015-2023
12: Snack Bar Market: Volume in million Kg, by Energy Bars,Indonesia,2015-2023
13: Snack Bar Market: Volume in million Kg, by Other Snack Bars,Indonesia, 2015-2023
Note: Product cover images may vary from those shown
3 of 5


4 of 5
  • Kraft Foods Group Inc.
  • Nestlé S.A.
  • Pt Tata Nutrisana
  • PT Kalbe Farma Tbk
  • Go Natural
  • QuestNutrition LLC
  • Clif Bar & Company
  • PowerBar Inc.
  • Rise Bar
  • NuGo Nutrition Inc.
Note: Product cover images may vary from those shown
5 of 5