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North America Hair Loss Treatment Products Market - Growth, Trends, and Forecast (2019 - 2024)

  • ID: 4622597
  • Report
  • Region: North America, United States
  • 90 pages
  • Mordor Intelligence
until Dec 31st 2019
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  • Amway
  • Coty INC.
  • Johnson & Johnson, Inc
  • L'oreal
  • Procter & Gamble
  • Toni & Guy
  • MORE
Market Overview

North America Hair Loss Treatment Products market is witnessing a healthy CAGR of 4.8% during the forecast period (2019-2024).
  • Increased hair loss due to changing lifestyle and exposure to the environment have primarily driven the hair loss treatment products market growth in North America.
  • One of the key trends within hair care in the US is the natural hair growth movement, which encourages women to spend more on the hair treatment products such as shampoos, conditioner, hair oil, supplements etc.
  • Growing popularity of brands whose original purpose was maintaining natural hair growth and increasing inclination towards the origin-specific ingredients and free-from formulations commonly found in natural hair care products is expected to change the market dynamics in upcoming years.
Scope of the Report

North America Hair Loss Treatment Products market is segmented by Product Type into Shampoos and Conditioners, Supplements and Vitamins, Serum & oil and Others. The market is segmented by Distribution Channel into Supermarkets and Hypermarkets, Department Stores, Specialist Retailers, Pharmacies and Drug Stores, Online Retail Stores and Others. Regional analysis of the market is also included.

Key Market Trends

Increasing Expenditure On Hair Care Products In US

According to America Hair Loss Association, hair loss begins at age 35 with around 40% loss rate for men and women and more than 50% of US population is 35 years old which indicates there is large consumer base for hair loss treatment products in the country. According to Bureau of Labor Statistics, average annual expenditure on hair care products per consumer in US witnessed growth rate of 8.02% from 2012 to 2017. In 2017, a consumer in US spends around USD 89.95 in a year on hair care products which also includes hair loss treatment products. Growing awareness about hair loss treatment products through social media, magazines, and TV advertisement is encouraging consumers to purchase various hair loss treatment products.

United States Remains the Largest Market

Changing fashion trends and rise in awareness of the availability of new, more effective, and safer hair loss treatment products have led to a significant increase in the use of these products. At present, consumers use hair care products not only to protect their hair and scalp and cover gray hair but also to look presentable or to enhance the aesthetic appeal. The demand for new and innovative hair loss treatment products and consumers’ willingness to pay more for these innovative products is increasing. This is encouraging manufacturers to launch advanced hair loss treatment products in the country. The growing demand for natural and organic hair care products in the country has encouraged manufacturers to introduce plant-extracted colors and this is expected to drive the market’s growth.

Competitive Landscape

The leading companies boast an extensive product portfolio in the developed regions of North America. Companies are heavily investing in R&D and marketing, in order to strengthen their market share. In addition, key players are focussing on online distribution channels for marketing and branding of their products, in order to expand their geographic reach and customer base. Companies are using digital and social media advertisements to spread awareness regarding new product launches in the market.
Note: Product cover images may vary from those shown
2 of 5


  • Amway
  • Coty INC.
  • Johnson & Johnson, Inc
  • L'oreal
  • Procter & Gamble
  • Toni & Guy
  • MORE
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


3.1 Market Overview

4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Product Type
5.1.1 Shampoos and Conditioners
5.1.2 Supplements and Vitamins
5.1.3 Serum & oil
5.1.4 Others
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Departmental Stores
5.2.3 Specialist Retailer
5.2.4 Pharmacies And Drug Stores
5.2.5 Online Retail Stores
5.2.6 Other Distribution Channels
5.3 North America
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America

6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Procter & Gamble
6.4.2 The Body Shop International
6.4.3 Toni & Guy
6.4.4 Johnson & Johnson, Inc
6.4.5 Unilever
6.4.6 L'oreal
6.4.7 Amway
6.4.8 Coty INC.

Note: Product cover images may vary from those shown
3 of 5


4 of 5
  • Procter & Gamble
  • The Body Shop International
  • Toni & Guy
  • Johnson & Johnson, Inc
  • Unilever
  • L'oreal
  • Amway
  • Coty INC.
Note: Product cover images may vary from those shown
5 of 5