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Hair Loss Treatment Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

  • ID: 4622601
  • Report
  • April 2022
  • Region: Global
  • 100 Pages
  • Mordor Intelligence


  • Himalaya Wellness Company
  • Johnson & Johnson
  • L'Oreal S.A.
  • Natura & Co.
  • Pierre Fabre Group
  • Shiseido Company Limited

The global hair loss treatment products market is projected to grow at a CAGR of 3.56% during the forecast period (2022-2027).

The COVID-19 pandemic positively influenced consumers’ spending habits and purchase decisions. However, in most of the countries there were restrictions on import and export which reduces the supply of medicines for hair loss such as Carospir, Aldactone, minoxidil and finasteride. Apart from this, several companies have witnessed huge growth by selling hair loss treatment products such as. Zalando, Europe’s fashion and lifestyle e-commerce company, witnessed a Y-O-Y increase of 300% in sales of skin-,nail-, and hair care products, including hair loss treatment products, in 2020. Although COVID-19 has boost up the direct-to-consumer e-commerce, such as brands ’websites, shippable social-media platforms, and marketplaces, it also increased the counterfeit products targeting less savvy and older shoppers who are new to e-commerce.

Hair loss is a crucial issue which is bing faced by majority of the people now a days due to several internal factors such as hormonal imbalance, major diseases, aiging and many more. With the increasing demand for treatment within people with androgenetic alopecia, a hair problem for women, men and children as well that leads to baldness and this treatment an need of medicines is accelerating the hair loss treatment product market. To attain a larger share in the market, manufacturers are revitalizing their product portfolios targeting conscious consumers by introducing new products with affordable price.

As per the research studied by American Academy of Dermatology, more than 40% of women worldwide have started facing hair loss issues by the age of 40 due to hormonal imbalance or any other primary reasons. The market of hair loss product is in high demand as the majority of the women getting depressed and emotional with the hair loss issue at an early age and to overcome with this they used to apply medicines for rapid growth of hair. Moreover, With the growing popularity of brands that aim to assert natural hair growth and increasing inclination toward origin-specific ingredients by taking approval from Food and Drug Administration and dermatology-approved products are predicted to enhance the market dynamics in the forecast year.

Key Market Trends

Rising Hair Related Issues Boosting the Demand

The market has witnessed rising number of millennials experiencing hair loss owing to changing lifestyle patterns, women having hormonal disbalance along with an increase in stress levels among the working-class women population, which tend to purchase more hair loss treatment products which in turn accelerating the market along with other hair care products. Availability and affordability of hair treatment products, such as shampoo, conditioner, oil, foam, etc., supported by the growth of online distribution channels are playing key roles in increasing spending on hair care products across the world.

Additionally, the major factor that boosting the hair loss treatment product market is the growing number of organizations that spreading awareness and solution for hair regrowth like the National Alopecia Areata Foundation and American Hair loss Association. Various studies have depicted that more than 50% of Indians and Chinese look for hair fall control products which include shampoos, conditioners, serums, and other product types in the overall hair care product range, which indicates a strong demand for hair loss treatment products in the countrries as compared to other.

Asia- Pacific Holds Largest Share

Asia-Pacific holds largest share in the market for hair loss medication and is going to dominate the market throughout the foreast period 2022-2027. The changing climate in various regions of Asia is an environmental factor due to which people are suffering from hair damage and hair loss related issues. However, as per the survey conducted by China Assiciation of Health Promotion and Education in 2020 near about 250 million population in China were suffereing from hair loss for the age group 20 to 40 in cluding men and women. Owing to the fact with high amount of hair loss issue the hair loss treatment product nre varriants were on the market with high demand in Asian regions. The giant manufacturers like Unilever PLC, L'Oréal SA, Shiseido Company Limited were introducing innovative and enhanced hair loss treatment product in every year which are affordable and easily available in all supermarkets and hypermarkets in developed as well as developing countries.

Competitive Landscape

The global hair loss treatment products market is competitive with various global and domestic players. The market vendors are developing new products as per customer convinience along with that with an emphasis on technologically advanced therapies to increase their market shares and gain traction in the global marketplace. The major market share of hair loss treatment products is dominated by major players like Procter & Gamble Company, Unilever PLC, L'Oréal SA, Taisho Pharmaceutical Co., Ltd., and Pierre Fabre. Advanced distribution network and manufacturing expertise give an upper edge to the manufacturers to expand their range of products. The key players in hair loss treatment products industry are focusing on R&D for latest product innovation, merger and acquisition which is expected during the forecast period.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.
Note: Product cover images may vary from those shown


  • Himalaya Wellness Company
  • Johnson & Johnson
  • L'Oreal S.A.
  • Natura & Co.
  • Pierre Fabre Group
  • Shiseido Company Limited

1.1 Study Assumptions And Market Definition
1.2 Scope of the Study
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain / Supply Chain Analysis
4.5 Porters 5 Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
5.1 By Distribution
5.1.1 Supermarkets and Hypermarkets
5.1.2 Convenience Stores
5.1.3 Specalist Retailers
5.1.4 Pharmacies
5.1.5 Online Retail
5.1.6 Others
5.2 Geography
5.2.1 North America United States Mexico Rest of North America
5.2.2 Europe Germany United Kingdom France Russia Spain Rest of North America
5.2.3 Asia Pacific India China Australia Japan Rest of Asia Pacific
5.2.4 South America Brazil Argentina Rest of South America
5.2.5 Middle East & Africa United Arab Emirates South Africa Rest of Middle East and Africa
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Key Strategies Adapted by Leading Players
6.4 Company Profiles
6.4.1 The Procter & Gamble Company
6.4.2 L'Oreal S.A.
6.4.3 Unilever PLC
6.4.4 Taisho Pharmaceutical Co. Ltd
6.4.5 Pierre Fabre Group
6.4.6 Himalaya Wellness Company
6.4.7 Shiseido Company Limited
6.4.8 Johnson & Johnson
6.4.9 Natura & Co.
6.4.10 The Estee Lauder Companies Inc.
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • The Procter & Gamble Company
  • L'Oreal S.A.
  • Unilever PLC
  • Taisho Pharmaceutical Co. Ltd
  • Pierre Fabre Group
  • Himalaya Wellness Company
  • Shiseido Company Limited
  • Johnson & Johnson
  • Natura & Co.
  • The Estee Lauder Companies Inc.
Note: Product cover images may vary from those shown