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France Energy Bar Market- Growth, Trends and Forecast (2020 - 2025)

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  • 90 Pages
  • August 2020
  • Region: France
  • Mordor Intelligence
  • ID: 4622614
France Energy Bar Market is projected to grow at a CAGR of 4.7% during the forecast period (2020 - 2025).
  • Convenience and nutritional product demand are the major factors, driving the market. The increased healthy snacking trend is another major factor driving the market. Moreover, the increasing demand is offering a great opportunity for market expansion.
  • Manufacturers attract consumers through ample options of flavors, tastes, and health benefits, therefore, boosting the sales and revenue segments. Furthermore, companies are launching innovative products to cater to consumer concentration.​

Key Market Trends

Rising Demand from Individuals Engaged in Sports Activities

Energy bars are supplemental bars containing several healthy ingredients that can satisfy a sweet tooth, be nutritious, replace a meal, and provide health benefits, along with being a tastier alternative to the available bars in the market. Regular exercisers and everyday consumers are looking for an extra boost in their workouts, thus, pushing the consumption of energy bars. Consumers in the current market want to live a healthy and active lifestyle. Additionally, the ones who are active via recreations are increasingly opting for some of the other kind of nutrition products, so as to complement their work-out sessions and to obtain purified nutrients that are effective in producing the desired physique. ​

Supermarket/Hypermarket is the Preferred Channel

Supermarkets/ hypermarkets provide a super-sized shopping experience, with suitable display and assortments of indulgent snacking products.​ The proximity factor of these channels, especially in bigger cities and metropolitan areas, confers them an added advantage of influencing the snacking habits of consumers.​ The positioning of functional snacks drives its sales growth in the mass merchandiser channels, as snack bars and other related products are often placed at the entrance, end of aisles display, in island bins, at the checkout, and/or in the designated snack-food aisles, that invariably attract consumers’ attention.​

Competitive Landscape

The market studied is highly competitive and fragmented, with the presence of some prominent players. Product innovation was the most preferred strategy adopted by the majority of key players in the market studied. The key players in France's energy bar market are PepsiCo, Clif Bar & Company, The Kellogg Company, and Kind LLC among others.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Distribution Channel
5.1.1 Supermarkets/Hypermarkets
5.1.2 Convenience Stores
5.1.3 Specialist Retailers
5.1.4 Online Retail
5.1.5 Other Distribution Channel
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 PepsiCO
6.3.2 Clif Bar & Company
6.3.3 Atkins Nutritionals Holdings, Inc.
6.3.4 The Kellogg Company
6.3.5 Kind LLC
6.3.6 Power Crunch
6.3.7 The Pro Bar

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • PepsiCO
  • Clif Bar & Company
  • Atkins Nutritionals Holdings, Inc.
  • The Kellogg Company
  • Kind LLC
  • Power Crunch
  • The Pro Bar