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UAE Energy Bar Market - Segmented by Distribution Channel and Geography - Growth, Trends, and Forecast (2018 - 2023)

  • ID: 4622639
  • Report
  • Region: United Arab Emirates
  • 86 pages
  • Mordor Intelligence
until Dec 31st 2019
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  • Clif Bar & Company
  • General Mills Inc.
  • MusclePharm Corporation
  • Nestlé S.A.
  • PhD Nutrition Ltd
  • QuestNutrition LLC
  • MORE
The UAE Energy Bar market is expected to reach USD 19.39 million by 2023, witnessing a healthy CAGR over the forecast period. Energy Bar consumption volume in the region surpassed 240 thousand Kg in 2017.
Increased influence of westernization, on-the-go healthy convenient packs size and growing demand for health & wellness products are various factors driving the market. Energy bar market includes sports nutrition bars and snack bars designated to meet both daily and sports nutrition needs. Busy lifestyle demanding nutritional packaged products fueled the market demand.

Health & Wellness Snacking on Rise

Consumers are developing western style snack trend and demanding healthier products for munching during breaks. The appetite for health-related packaged food recently started to take off in the country. The large young population is growing more health conscious influenced by international food culture. Rising obese population is another major factor accelerating the demand for healthier packaged products. 66% of men and 60% of women in the country are overweight that are looking for healthy snacking. High per capita income, import dependency for food, obese population and potential demand for healthy snacks offers the potential opportunity to manufacturers. About 50% of the population in UAE are below 30 years which prefer snacking as fun and enjoyment. The large young population who are shifting snacking consumption driving the sales. Consumers are always on the move due to growing busy lifestyle which given rise to energy bar sale.

Expanding Retail Channel Drives Impulse Purchase

Convenience stores and Supermarkets and Hypermarkets led the sale with a combined share of more than 70% in the distribution channel. Online retail recorded an impressive growth rate of 26%, during 2012-2017, in UAE. Online sales hold around less than 1% of the energy bar sales driven by increased brands availability and convenience. Various international players are entering into the energy bar market through online channel mitigating the requirement for physical stores.

Key Developments
  • November 2016 - Gulf Capital invested majority stake in UAE online retail “Sporter.com” that distributes sports and nutrition products online. Sporter.com has a lion share in GCC online retail for nutritional supplements. The online sports and nutrition product sales in GCC accounts for 7% of the distribution market share.
The UAE Energy bar market is competitive with many foreign players occupying major share. Innovative product launch and clean label ingredients are the various strategy adopted by these players.

Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics scenario along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Market value (USD Million) and volume (Kg Million) data for each segment and sub segment
  • Distribution Channel sales Analysis by Value
  • Competitive landscape involving the market share of major players along with the new product launch and strategies adopted by players in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet in excel
Customization of the Report
  • This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs
Note: Product cover images may vary from those shown
2 of 5


  • Clif Bar & Company
  • General Mills Inc.
  • MusclePharm Corporation
  • Nestlé S.A.
  • PhD Nutrition Ltd
  • QuestNutrition LLC
  • MORE
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Scope of the Market

2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation

3. Market Overview
3.1 Market Trends
3.2 Market Dynamics
3.2.1 Drivers Convenient On-the-go Package Rising Demand for Health & Wellness Products Increased Influence of Western Culture
3.2.2 Restraints Competition from Other Healthy Snacks and Bakery Products
3.2.3 Opportunities Import Dependency
3.2.4 Porter's Five Forces Analysis Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Threat of Substitute Products and Services Degree of Competition

4. Market Segmentation
4.1 By Distribution Channel
4.1.1 Convenience Stores
4.1.2 Specialist Retailers
4.1.3 Supermarkets and Hypermarkets
4.1.4 On-line Retail
4.1.5 Other Distribution Channel

5. Competitive Landscape
5.1 Market Share Analysis
5.2 Strategy Adopted by Key Players
5.3 Most Active Companies in the Past Five Years

6. List of Company Profiles
6.1 Overview
6.2 Products & Services
6.3 Financials
6.4 Key Developments
6.5 Strategies Adopted
6.6 SWOT Analysis of Major Five Players

7. Companies Covered
7.1 General Mills, Inc.
7.2 The Kellogg Company
7.3 QuestNutrition LLC
7.4 Nutrition, Inc. (Pureprotein)
7.5 Clif Bar & Company
7.6 Nestlé S.A.
7.7 The Gatorade Company
7.8 Weetabix Food Company
7.9 Rise Bar
7.10 BioNutritional Research Group, Inc (Power Crunch)
7.11 MusclePharm Corporation
7.12 PhD Nutrition Ltd

8. Appendix
8.1 Disclaimer
8.2 Sources

List of Tables
1: Energy Bar Market Revenue, By Distribution Channel, UAE, 2015-2023
Note: Product cover images may vary from those shown
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4 of 5
  • General Mills Inc.
  • The Kellogg Company
  • QuestNutrition LLC
  • Nutrition Inc. (Pureprotein)
  • Clif Bar & Company
  • Nestlé S.A.
  • The Gatorade Company
  • Weetabix Food Company
  • Rise Bar
  • BioNutritional Research Group Inc
  • MusclePharm Corporation
  • PhD Nutrition Ltd
Note: Product cover images may vary from those shown
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