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Middle East & Africa Hair Conditioner Market - Segmented by Product Type, Distribution Channel and Geography - Growth, Trends, and Forecast (2018 - 2023)

  • ID: 4622688
  • Report
  • Region: Africa, East Africa, Middle East
  • 104 pages
  • Mordor Intelligence
until Dec 31st 2019
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  • Amka Products (Pty) Ltd
  • Colgate-Palmolive Company
  • Emami Limited
  • L`Oreal S.A.
  • Procter & Gamble Co.
  • Twincare International
  • MORE
The Middle East & Africa Hair Conditioner market is expected to reach USD 643 million by 2023, witnessing a robust CAGR during the forecast period. Saudi Arabia dominates the Middle East & Africa Hair Conditioner market. About 110 million units of Hair Conditioner consumed in the Middle East & Africa in 2017, which is growing at a steady growth rate. Traditional hair conditioner is occupying significant share in the hair care market witnessing the fastest growth rate.

Despite the largest market, Saudi Arabia is witnessing the fastest CAGR during the forecast period. Egypt recorded a robust volume growth during the forecast period owing to the growing need for hair conditioning. Growing consumer preference for natural ingredients in conditioners mainly in UAE and Saudi Arab is the fastest growing trend in the market. Innovation in products fueled the hair conditioner market growth.

UAE Demanding More Hair Care Products

Increased consumer spending for hair care products is continuously driving the hair conditioner market growth. Israel has the highest per capita spending on hair care which is followed by UAE and Saudi Arab in the region. The global average spending on hair care products is USD 10 while Israel has more than three times the global average. The hair conditioner per capita volume usage in UAE is 500 ml per person. Women in the region spend a lot on hair care products as compared to men. Men grooming accounts for less than 2% in the market which provide a large headspace to grow for hair care companies. Hair dryness due to high heat in the region is another important factor driving hair conditioner sale. South Africa is one of the significant markets in hair conditioner driven by the increased population of frizzy and curly hair.

Emerging Natural Trend

More than 90% of the population in the Middle East is Muslim, which follows the use of specific traditional conditioners such as coconut oil, olive oil, and argan oil. Traditional hair conditioner accounts for the dominant share in the market. Indian based brands such as Dabur's Vatika and Marico’s Parachute combined accounts for nearly 30% of the traditional conditioner market in Saudi Arabia itself. Increased consumer awareness about the benefits of natural and organic ingredients in the hair care products has fueled the demand for natural ingredients. The trend for natural hair conditioner is quite active in hair care products with many companies launching products focused on active botanical ingredients to attract the consumer. The potentially harmful impact of chemicals in the conditioners damaging hair have driven the demand for natural conditioners.

Key Developments

March 2017 - Masrouji Group, which is the largest distributor of FMCG, pharmaceuticals and baby care products in UAE launched Alfaparf Milano hair products. Alfaparf Milano consists of a wide array of tailor-made products which are advertised by famous hair stylists Ruslan Tatyanin from Russia and Mimmo Lassera from Italy. The company product portfolio includes shampoos, conditioners, hair styling, hair treatment products and hair colours with a unique formula dedicated to restore strength and shine to dreary hair.
The Middle East & Africa Hair Conditioner market is competitive with a large number of multinational player competing for market share. Product launch with active ingredients in Conditioner is the main strategy adopted by players.


Reasons to Purchase this Report

Analyzing the outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
Market value (USD Million) and volume (Unit Million) data for each segment and sub-segment
Distribution Channel sales Analysis by Value
Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players
3-month analyst support, along with the Market Estimate sheet in excel.

Customization of the Report

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs
Note: Product cover images may vary from those shown
2 of 5


  • Amka Products (Pty) Ltd
  • Colgate-Palmolive Company
  • Emami Limited
  • L`Oreal S.A.
  • Procter & Gamble Co.
  • Twincare International
  • MORE
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Scope of the Market

2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation

3. Market Overview
3.1 Market Trends
3.2 Market Dynamics
3.2.1 Drivers Product Innovation Increased Consumption of Shampoo and Demand for Post Shampoo Products Expanding Distribution Channel e.g. Online Retail, Supermarkets, etc
3.2.2 Restraints Growing Consumer Consciousness about Chemical Contents in Hair Conditioner Economic Slowdown Affecting Consumer Spending on High End Brands
3.2.3 Opportunities Growing Demand for Natural Ingredients in Hair Conditioner
3.2.4 Porter's Five Forces Analysis Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Threat of Substitute Products and Services Degree of Competition

4. Market Segmentation
4.1 By Product Type
4.1.1 Intensive Hair Conditioner
4.1.2 Traditional Hair Conditioner
4.1.3 Other Hair Conditioner
4.2 By Distribution Channel
4.2.1 Convenience Stores
4.2.2 Department Stores
4.2.3 On-line Retail
4.2.4 Warehouse Clubs
4.2.5 Pharmacies
4.2.6 Specialist Retailers
4.2.7 Supermarkets and Hypermarkets
4.2.8 Variety Stores
4.2.9 Others Distribution Channel
4.3 By Geography
4.3.1 Middle East & Africa Saudi Arabia South Africa United Arab Emirates Others Middle East & Africa Region

5. Competitive Landscape
5.1 Market Share Analysis
5.2 Strategy Adopted by Key Players
5.3 Most Active Companies in the Past Five Years

6. Company Profiles
6.1 Overview
6.2 Products & Services
6.3 Financials
6.4 Key Developments
6.5 Strategies Adopted
6.6 SWOT Analysis of Major Players

7. Companies Covered
7.1 Unilever Plc
7.2 Procter & Gamble Co.
7.3 Dabur India Ltd.
7.4 L`Oreal S.A.
7.5 Emami Limited
7.6 Amka Products (Pty) Ltd
7.7 Marico Ltd.
7.8 Twincare International
7.9 Henkel AG & Co KGaA
7.10 The Himalaya Drug Company
7.11 Colgate-Palmolive Company
7.12 Avon Products, Inc.

8. Appendix
8.1 Disclaimer
8.2 Sources

List of Tables
1: Hair Conditioner Market: Revenue in USD million, by Country, Middle East & Africa, 2015-2023
2: Hair Conditioner Market: Revenue in USD million, by Product Type, Middle East & Africa, 2015-2023
3: Hair Conditioner Market: Revenue in USD million, by Distribution Channel, Middle East & Africa, 2015-2023
4: Hair Conditioner Market: Volume in million units, by Country, Middle East & Africa, 2015-2023
5: Hair Conditioner Market: Volume in million units, by Product Type, Middle East & Africa, 2015-2023
Note: Product cover images may vary from those shown
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4 of 5
  • Unilever Plc
  • Procter & Gamble Co.
  • Dabur India Ltd.
  • L`Oreal S.A.
  • Emami Limited
  • Amka Products (Pty) Ltd
  • Marico Ltd.
  • Twincare International
  • Henkel AG & Co KGaA
  • The Himalaya Drug Company
  • Colgate-Palmolive Company
  • Avon Products Inc.
Note: Product cover images may vary from those shown
5 of 5