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South America Chocolate Market - Growth, Trends, and Forecast (2019 - 2024)

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  • 80 Pages
  • May 2019
  • Mordor Intelligence
  • ID: 4622715
Market Overview

South America chocolate market is forecasted to grow at a CAGR of 4.2% during the forecast period of (2019-2024).
  • Innovation in products and packaging, impulse purchasing, and increased chocolate consumption are driving the market. Growing demand for premium chocolate further accelerated the chocolate market in South America.
  • Chocolate confectionery with fruits and seeds, in the Colombian market, are gaining prominence, as Colombian consumers are looking for new taste experiences. Therefore, manufacturers are trying to develop products that are both attractive and unexpected. For instance:
  • The companies selling their chocolate products in the South American market are experimenting with launching and rebranding of their products, so as to maintain their sales and interest among the consumers.

Scope of the Report

The market study of the South America chocolate market is available for softlines/selflines, boxed assortments, countlines, seasonal chocolate, molded chocolate and other chocolate confectionaries. By Type the market is segmented as dark chocolate and milk chocolate. By distribution channel, the market is segmented as supermarkets/ hypermarkets, specialist retailers, convenience stores, online channel and other distribution channels

Key Market Trends

Increasing Demand of Premium and Healthy Chocolates

The shift in attitudes is forcing global firms, like Mars Inc., Mondelez International, Nestle and other local brands, to rebrand or reformulate their mass-market chocolates to create a healthier image, or sell a more expensive and premium experience. Moreover, the consumers in South America are becoming more sophisticated and are increasingly searching for premium chocolate products, that are differentiated from common brands found in the retail sector. There is a minor market share that is earned by several smaller, premium chocolate companies, including Kopenhagen and Cauca Show. It is only over the past few years that premium chocolate has become desirable for the Brazilian market and other South American countries; only very recently, has organic and fair trade chocolate been introduced in the country.

Brazil is the Largest Market Segment

Brazil’s National Association of the Cocoa Processing Industry (AIPC) expects the surge in cocoa planting to help double the country’s output of the raw material in chocolate by 2028, to 400,000 metric tons a year. This increase would raise global output by about 5 percent. The renewed planting could make Brazil one of the world’s top three cocoa growers. Thus, this factor makes this market profit-oriented, during the future forecast period. Moreover, Brazil dominates the chocolate consumption in the region, which is expected to maintain its position during the forecast period. Moreover, as per data published by Lindt & Sprüngli, in 2017, Brazil was one of the top countries in terms of per capita chocolate consumption, worldwide (in kilograms), thereby occupying the 21st position out of the total 24 countries taken under the scope.

Competitive Landscape

The chocolate market in South America is competitive, with the significant presence of the top five global players, namely, Lindt & Sprungli AG, The Hershey Company, Ferrero Group, Mondelez International, and Nestle SA. The leading players in the South American chocolate market enjoy a dominant presence, worldwide. Brand loyalty among the consumers gives these companies an upper edge.

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Table of Contents

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
3.1 Market Overview
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Type
5.1.1 Dark Chocolate
5.1.2 Milk Chocolate
5.1.3 White Chocolate
5.2 By Product
5.2.1 Softlines/Selflines
5.2.2 Boxed Assortments
5.2.3 Countlines
5.2.4 Seasonal Chocolates
5.2.5 Molded Chocolates
5.2.6 Other Product Types
5.3 By Distribution Channel
5.3.1 Supermarkets/ Hypermarkets
5.3.2 Specialist Retailers
5.3.3 Convenience Stores
5.3.4 Online Channel
5.3.5 Other Distribution Channels
5.4 Geography
5.4.1 Brazil
5.4.2 Argentina
5.4.3 Rest of South America
6.1 Market Share Analysis
6.2 Most Active Companies
6.3 Most Adopted Strategies
6.4 Company Profiles
6.4.1 Mars Incorporated
6.4.2 Ferrero Group
6.4.3 Mondalez International
6.4.4 Hershey Co.
6.4.5 Nestle SA
6.4.6 Pladis
6.4.7 Chocoladenfabriken Lindt & Spr?ngli AG
6.4.8 Arcor

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Mars Incorporated
  • Ferrero Group
  • Mondalez International
  • Hershey Co.
  • Nestle SA
  • Pladis
  • Chocoladenfabriken Lindt & Springli AG
  • Arcor