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Smart Homes and Home Automation - 6th Edition

  • ID: 4622911
  • Report
  • 285 pages
  • Berg Insight AB
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147 Million Homes in Europe and North America will be Smart by 2022


  • ABB
  • Canary
  • EnOcean
  • Husqvarna
  • LPWA
  • Softbank Robotics
  • MORE

How should the mobile industry address the vast business opportunity in connected smart homes?  The researcher estimates that revenues from shipments of home automation systems in Europe and North America will grow at a compound annual growth rate of 25.4 percent from US$ 22.3 billion in 2017 to US$ 69.2 billion in 2022. Get a 360 degree perspective on the rapid evolution of the worldwide home automation market in this comprehensive 285 page strategy report.

Smart Homes and Home Automation is the sixth consecutive report analysing the latest developments on the connected home markets in Europe and North America.

This report in the M2M Research Series provides you with 285 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

Highlights from the sixth edition of the report:

  • Insights from 30 executive interviews with market leading companies.
  • 360-degree overview of the smart homes & home automation ecosystem.
  • Summary of industry trends in key vertical market segments.
  • Statistical data on adoption of smart home systems in Europe and North America.
  • New market forecasts lasting until 2022.
  • Detailed reviews of the latest initiatives launched by industry players.
  • Updated profiles of the key vendors on this market.

This report answers the following questions:

  • Which are the main verticals within smart homes and home automation?
  • What are the main drivers behind growth in Europe and North America?
  • What are the challenges and roadblocks towards widespread adoption?
  • What are the business models and channels-to-market for smart home solutions?
  • Which are the leading whole-home system vendors in Europe and North America?
  • How are product OEMs and whole home solution vendors positioning themselves?
  • What home connectivity technologies are smart home system vendors betting on?
  • What is the potential market size for cellular IoT in home automation?
  • How will the smart home market evolve in the next five years?

Who should buy this report?

Smart Homes and Home Automation is the foremost source of information about the emerging market for connected home applications. Whether you are a product vendor, service provider, telecom operator, investor, consultant, application  developer or government agency, you will gain valuable insights from our in-depth research.

Note: Product cover images may vary from those shown
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  • ABB
  • Canary
  • EnOcean
  • Husqvarna
  • LPWA
  • Softbank Robotics
  • MORE

Executive summary

1. Smart homes, connected homes and home automation

1.1. Introduction
1.2. Types of home automation
1.2.1. Security and access control systems
1.2.2. Energy management and climate control systems
1.2.3. Audio-visual and entertainment systems
1.2.4. Lighting and window control systems
1.2.5. Healthcare and assisted living
1.2.6. Home appliances
1.2.7. Service robotics
1.2.8. Multifunction and whole-home automation systems
1.3. Home automation market segments
1.3.1. Mainstream houses and multi-family dwellings
1.3.2. The custom (luxury) segment
1.3.3. New homes versus existing homes
1.4. Channels to market
1.4.1. Professional installation
1.4.2. Retail
1.4.3. Service providers

2. Networks and communications technologies

2.1. Overview
2.1.1. Different approaches to establishing interoperability
2.1.2. Technology choices of product OEMs
2.1.3. Technology choices of whole-home solution vendors
2.1.4. The role of smart home platform vendors is changing
2.2. Smart home networking technologies
2.2.1. ANT
2.2.2. Bluetooth
2.2.3. DECT ULE
2.2.4. EnOcean
2.2.5. HomePlug
2.2.6. HomeGrid
2.2.7. Insteon
2.2.8. Io-homecontrol
2.2.9. KNX
2.2.10. LPWA
2.2.11. OpenTherm
2.2.12. Thread
2.2.13. Wi-Fi
2.2.14. X10
2.2.15. Zigbee
2.2.16. Z-Wave
2.3. Smart home middleware and ecosystems
2.3.1. Amazon Alexa
2.3.2. Google Assistant
2.3.3. Android Things and Weave
2.3.4. Apple HomeKit
2.3.5. IFTTT
2.3.6. Open Connectivity Foundation
2.4. Smart home platforms
2.4.1. Alarm.com
2.4.2. Amdocs
2.4.3. Arrayent (Prodea Systems)
2.4.4. Ayla Networks
2.4.5. Greenwave Systems
2.4.6. Technicolor
2.4.7. ThroughTek

3. Technology providers and OEMs

3.1. Market overview
3.1.1. Compatibility with whole-home systems
3.1.2. Point solutions are gaining traction among consumers
3.1.3. Smart home strategies for product OEMs
3.1.4. Connectivity enables new value propositions
3.1.5. New entrants challenge incumbents with connected experiences
3.1.6. Popularity of smart speakers boost smart home product sales
3.2. Security and access control system vendors
3.2.1. Assa Abloy
3.2.2. August Home (Assa Abloy)
3.2.3. Canary
3.2.4. Chamberlain
3.2.5. Groupe HBF (Otio)
3.2.6. iSmartAlarm
3.2.7. Kwikset
3.2.8. Minut
3.2.9. Schlage
3.2.10. UTC Climate, Controls & Security
3.3. Energy management and climate control system vendors
3.3.1. Climote
3.3.2. Danfoss
3.3.3. Diehl Connectivity Solutions
3.3.4. Ecobee
3.3.5. Eve Systems
3.3.6. Geo
3.3.7. Honeywell
3.3.8. Netatmo
3.3.9. Radio Thermostat Company of America
3.3.10. Schneider Electric
3.3.11. Tado
3.4. Audio-visual and entertainment system vendors
3.4.1. D+M Group (Sound United)
3.4.2. Harman (Samsung Electronics)
3.4.3. Kaleidescape
3.4.4. Logitech
3.4.5. Naim
3.4.6. Sonos
3.4.7. Sony
3.5. Lighting and window control system vendors
3.5.1. CentraLite
3.5.2. iDevices (Hubbell)
3.5.3. IKEA
3.5.4. Leviton
3.5.5. LIFX
3.5.6. Lutron
3.5.7. Osram
3.5.8. Signify (Philips Lighting)
3.5.9. Velux
3.5.10. View
3.6. Healthcare and assisted living
3.6.1. Doro
3.6.2. Greatcall
3.6.3. Hidea Solutions
3.6.4. Qorvo (GreenPeak Technologies)
3.6.5. Sleep Number
3.6.6. Tunstall Healthcare Group
3.6.7. Verklizan
3.7. Home appliances
3.7.1. BSH
3.7.2. Electrolux
3.7.3. GE Appliances (Haier)
3.7.4. Haier
3.7.5. LG Electronics
3.7.6. Whirlpool
3.8. Service Robotics
3.8.1. Double Robotics
3.8.2. Dyson
3.8.3. Husqvarna
3.8.4. iRobot
3.8.5. Neato Robotics
3.8.6. Robomow
3.8.7. Softbank Robotics
3.8.8. Zucchetti Centro Sistemi (Ambrogio Robot)

4. Service providers and whole-home system vendors

4.1. Market overview
4.1.1. The European market
4.1.2. The North American market
4.1.3. Attach rates per application area in whole-home systems
4.2. Market segments and go-to-market strategies
4.2.1. Professionally monitored security
4.2.2. Traditional home automation
4.2.3. DIY systems
4.2.4. Fee-based home control
4.3. Whole-home system OEMs
4.3.1. ABB
4.3.2. Belkin
4.3.3. Bosch
4.3.4. Control4
4.3.5. Crestron Electronics
4.3.6. D-Link
4.3.7. Essence Group
4.3.8. eQ-3
4.3.9. Fibar Group (Fibaro)
4.3.10. Gigaset
4.3.11. Grenton
4.3.12. Ingersoll Rand
4.3.13. Iris by Lowe's
4.3.14. Legrand
4.3.15. Loxone Electronics
4.3.16. MiOS
4.3.17. Nest Labs
4.3.18. OBLO Living
4.3.19. Proove (Telldus)
4.3.20. Safe4 Security Group
4.3.21. Samsung Electronics
4.3.22. Somfy
4.3.23. TP-Link
4.3.24. Viva Labs
4.3.25. Wink
4.4. Smart home service providers
4.4.1. ADT
4.4.2. Altice France
4.4.3. AT&T
4.4.4. Brinks Home Security (MONI)
4.4.5. Centrica (British Gas)
4.4.6. Comcast
4.4.7. Cox Communications
4.4.8. Deutsche Telekom (QIVICON)
4.4.9. Innogy
4.4.10. Verisure
4.4.11. Vivint Smart Home
4.4.12. Vodafone

5. Market forecasts and conclusions

5.1. Market trends and analysis
5.1.1. Focus on attractive use cases, user friendliness and interoperability
5.1.2. Greater consumer awareness benefits all players
5.1.3. Lower price points opens the doors to the mass market
5.1.4. Cloud-based systems and the integrated hub opportunity
5.1.5. Open versus closed smart home ecosystems - getting the timing right
5.1.6. Lack of interoperability causes problems for users
5.1.7. Security and integrity issues when the home is being connected
5.1.8. Smart homes and the Internet of Things
5.1.9. Professional security leads the North American smart home market
5.1.10. Cellular M2M in the smart home market
5.1.11. Mergers and acquisitions in the smart home industry
5.2. Popular smart home product categories
5.2.1. Smart speakers
5.2.2. Smart thermostats
5.2.3. Smart lighting
5.2.4. Smart plugs
5.3. Europe
5.3.1. Revenues
5.3.2. Shipments
5.3.3. Installed base
5.4. North America
5.4.1. Revenues
5.4.2. Shipments
5.4.3. Installed base


List of Figures
Figure 1.1: Example of an alarm system
Figure 1.2: Examples of security and access control systems
Figure 1.3: Examples of energy management and climate control devices
Figure 1.4: Annual energy bill, single-family detached home in the US
Figure 1.5: Sonos audio system
Figure 1.6: Examples of lighting and window control systems
Figure 1.7: Philips Hue lighting system
Figure 1.8: Care@Home activity monitoring solution
Figure 1.9: Samsung Family Hub Smart Fridge
Figure 1.10: Examples of service robots
Figure 1.11: Types of markets for home automation
Figure 1.12: Households, dwelling types and homeownership by country (NA 2017)
Figure 1.13: Households, dwelling types and homeownership by country (EU28+2 2017)
Figure 1.14: Definition of luxury versus ultra-luxury home
Figure 1.15: Existing homes and housing starts (North America 2014-2017)
Figure 1.16: Existing homes and housing starts (EU28+2 2014-2016)
Figure 1.17: Channels to market
Figure 2.1: Illustration of interoperability at different levels
Figure 2.2: How many is too many?
Figure 2.3: Examples of technology choices by product OEMs
Figure 2.4: Examples of technology choices by whole-home solution vendors
Figure 2.5: Dotdot over Thread
Figure 2.6: Examples of IFTTT applets
Figure 3.1: Installed base per application area (EU28+2 and NA 2017)
Figure 3.2: Smart home strategies for product OEMs
Figure 3.3: Examples of incumbents and new entrants by application area
Figure 3.4: The new Yale Assure Lock SL
Figure 3.5: The Kwikset Kevo smart door lock
Figure 3.6: Second generation of Point
Figure 3.7: New Ecobee products
Figure 3.8: Eve Aqua Smart Water Controller
Figure 3.9: Honeywell Lyric Round Thermostat and security controller
Figure 3.10: Marantz Remote App and HEOS by Denon app
Figure 3.11: Logitech Harmony mobile app
Figure 3.12: IKEA Tradfri smart kit
Figure 3.13: SmartCare by Doro
Figure 3.14: Bosch Home Connect
Figure 3.15: LG Electronics' SmartThinQ ecosystem
Figure 3.16: Dyson 360 Eye Robot Vacuum Cleaner
Figure 4.1: Penetration of whole-home automation systems (EU28+2 and NA 2017)
Figure 4.2: Competitive landscape - Service providers and whole-home system OEMs
Figure 4.3: Top whole-home system vendors (EU28+2 2017)
Figure 4.4: Top whole-home system vendors (NA 2017)
Figure 4.5: Attach rates in whole-home systems (EU28+2 and NA 2017)
Figure 4.6: Market segments
Figure 4.7: Installed base of whole-home systems (North America 2017)
Figure 4.8: Monitored small alarm systems by country (EU28+2 2017)
Figure 4.9: Belkin's WeMo product family
Figure 4.10: eQ-3 Homematic IP system
Figure 4.11: Examples of Fibaro products
Figure 4.12: Gigaset Elements starter kit
Figure 4.13: Nest thermostat
Figure 4.14: TellStick ZNet Lite Gateway
Figure 4.15: Homegate by Safe4
Figure 4.16: TP-Link's Deco M9 Plus Smart Home Mesh Wi-Fi System
Figure 4.17: AT&T Digital Life packages
Figure 4.18: Verisure home alarm system
Figure 5.1: Smart home penetration and installed base (EU28+2 and NA 2016-2022)
Figure 5.2: Smart homes with professional security (North America 2016-2022)
Figure 5.3: Cellular connections in the smart home market (2016-2022)
Figure 5.4: Mergers and acquisitions in the smart home industry (World 2014-2018)
Figure 5.5: Installed base of voice-controlled smart speakers (EU and NA 2016-2022)
Figure 5.6: Smart speakers by Amazon, Google, Apple and Harman Kardon
Figure 5.7: Homes with smart thermostats (EU28+2 and NA 2016-2022)
Figure 5.8: Installed base of smart light points (EU28+2 and NA 2016-2022)
Figure 5.9: Installed base of smart plugs (EU28+2 and NA 2016-2022)
Figure 5.10: Market overview (EU28+2 2016-2022)
Figure 5.11: Smart home revenues (EU28+2 2016-2022)
Figure 5.12: Market share by whole-home system segment (EU28+2 2017-2022)
Figure 5.13: Shipments per application area (EU28+2 2016-2022)
Figure 5.14: Installed base per application area (EU28+2 2016-2022)
Figure 5.15: Market overview (North America 2016-2022)
Figure 5.16: Smart home revenues (North America 2016-2022)
Figure 5.17: Market share by whole-home system segment (North America 2017-2022)
Figure 5.18: Shipments per application area (North America 2016-2022)
Figure 5.19: Installed base per application area (North America 2016-2022)

Note: Product cover images may vary from those shown
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4 of 6


  • ABB
  • Canary
  • EnOcean
  • Husqvarna
  • LPWA
  • Softbank Robotics
  • MORE

The number of smart homes in Europe and North America reached 45 million in 2017

According to a new research report, the number smart homes in Europe and North America reached 45 million in 2017. The most advanced smart home market is North America, having an installed base of 22.3 million smart homes at the end of the year. This represents a penetration of 15.9 percent. Between 2016 and 2017, the market grew by 40.7 percent year-on-year.

The strong market growth is expected to continue in the next five years. By 2022, the researcher estimates that more than 63 million homes in North America will be smart, meaning 44 percent of all homes in the region. The European market is still behind the North American, in terms of market penetration. There were a total of 22.5 million smart homes in Europe at the end of 2017. The installed base in the region is forecasted to grow to 84 million homes at the end of 2022, representing a market penetration of 35 percent. The most popular products on the smart home market include smart thermostats, smart light bulbs, smart security cameras, smart air conditioners, smart door locks, smart plugs and smart speakers. Well-known vendors offering these products include Nest, Signify, Belkin, D-Link, Assa Abloy, Haier, Sonos, Amazon and Google.

On the North American market, interactive security systems have emerged as the most common type of smart home systems, representing 42 percent of all whole-home systems in the region at the end of 2017. The largest security providers include ADT, Vivint and Comcast. In Europe, traditional home automation systems and Do-It-Yourself solutions are more common as whole-home systems. eQ-3, Deutsche Telekom and Verisure are estimated to be the largest vendors of whole-home systems in the region. Smart speakers with built-in voice assistants have had a major impact on the smart home industry in 2017–2018. Amazon and Google are the major vendors of such devices, having a combined market share of over 90 percent.

Many of the well-known smart home device and system vendors have made their products compatible with Amazon Alexa and Google Assistant in the past year. “Consumers want convenience and a lot of people buy smart home products in order to facilitate their daily lives” says Martin Bäckman, IoT Analyst. “A major reason why voice-controlled speakers have become so popular is that they simplify the control of smart home devices and enable for people to adjust lighting, temperature, multimedia and more from a unified interface” concluded Mr. Bäckman.

Note: Product cover images may vary from those shown
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  • ABB
  • ADT
  • ANT
  • AT&T
  • Alarm.com
  • Altice France
  • Amazon Alexa
  • Amdocs
  • Android Things and Weave
  • Apple HomeKit
  • Arrayent (Prodea Systems)
  • Assa Abloy
  • August Home (Assa Abloy)
  • Ayla Networks
  • BSH
  • Belkin
  • Bluetooth
  • Bosch
  • Brinks Home Security (MONI)
  • Canary
  • CentraLite
  • Centrica (British Gas)
  • Chamberlain
  • Climote
  • Comcast
  • Control4
  • Cox Communications
  • Crestron Electronics
  • D+M Group (Sound United)
  • D-Link
  • Danfoss
  • Deutsche Telekom (QIVICON)
  • Diehl Connectivity Solutions
  • Doro
  • Double Robotics
  • Dyson
  • Ecobee
  • Electrolux
  • EnOcean
  • eQ-3
  • Essence Group
  • Eve Systems
  • Fibar Group (Fibaro)
  • GE Appliances (Haier)
  • Geo
  • Gigaset
  • Google Assistant
  • Greatcall
  • Greenwave Systems
  • Grenton
  • Groupe HBF (Otio)
  • Haier
  • Harman (Samsung Electronics)
  • Hidea Solutions
  • HomeGrid
  • HomePlug
  • Honeywell
  • Husqvarna
  • iDevices (Hubbell
  • Ingersoll Rand
  • Innogy
  • Insteon
  • Io-homecontrol
  • Iris by Lowe's
  • iRobotIFTTT
  • iSmartAlarmIKEA
  • KNX
  • Kaleidescape
  • Kwikset
  • LG Electronics
  • LIFX
  • LPWA
  • Legrand
  • Leviton
  • Logitech
  • Loxone Electronics
  • Lutron
  • MiOS
  • Minut
  • Naim
  • Neato Robotics
  • Nest Labs
  • Netatmo
  • OBLO Living
  • Open Connectivity Foundation
  • OpenTherm
  • Osram
  • Proove (Telldus)
  • Qorvo (GreenPeak Technologies)
  • Radio Thermostat Company of America
  • Robomow
  • Safe4 Security Group
  • Samsung Electronics
  • Schlage
  • Schneider Electric
  • Signify (Philips Lighting)
  • Sleep Number
  • Softbank Robotics
  • Somfy
  • Sonos
  • Sony
  • TP-Link
  • Tado
  • Technicolor
  • Thread
  • ThroughTek
  • Tunstall Healthcare Group
  • UTC Climate, Controls & Security
  • Velux
  • Verisure
  • Verklizan
  • View
  • Viva Labs
  • Vivint Smart Home
  • Vodafone
  • Whirlpool
  • Wi-Fi
  • Wink
  • X10
  • Z-Wav
  • Zigbee
  • Zucchetti Centro Sistemi (Ambrogio Robot)
Note: Product cover images may vary from those shown
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