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North America Motorcycle Connected Helmet Market, Competition, Forecast & Opportunities, 2018-2028

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  • 124 Pages
  • October 2023
  • Region: North America
  • TechSci Research
  • ID: 4623139
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North America Motorcycle Connected Helmet Market Has Valued at USD 2.1 Million in 2022 and is Anticipated to Project Robust Growth in the Forecast Period with a CAGR of 4.58%

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North America Motorcycle Connected Helmet Market has valued at USD 2.1 million in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 4.58%. The North American Motorcycle Connected Helmet market is currently experiencing significant growth, driven by several key factors. Firstly, the increasing motorcycle ridership across the region has created a higher demand for rider safety measures, leading to a greater awareness of the importance of wearing helmets. Additionally, advancements in IoT (Internet of Things) and connectivity have paved the way for the adoption of smart helmets. These helmets offer a wide range of features such as GPS navigation, communication systems, music control, and emergency call functions, providing riders with a more connected and safer riding experience.

Furthermore, the market is also influenced by the changing lifestyle and rising disposable income among the demographic. As people's income levels increase and their preferences shift towards recreational activities, such as motorcycle riding, the demand for high-quality and technologically advanced helmets also rises. This trend indicates a growing market potential for motorcycle connected helmets in the region.

However, despite these positive trends, there are some challenges that need to be addressed for the market to expand further. One of the main obstacles is the relatively high cost of these helmets, which may limit their accessibility for some potential buyers. Additionally, there is a lack of consumer awareness regarding the benefits and features of these helmets, which could impact their adoption rate.

It is worth mentioning that the United States holds a major share in the North American Motorcycle Connected Helmet market. This can be attributed to the country's strong economic positioning and a culture that appreciates motorcycle riding. With its large population of motorcycle enthusiasts and technological advancements, the United States is a key player in driving the growth of this market in the region.

In conclusion, the North American Motorcycle Connected Helmet market is witnessing substantial growth due to increasing ridership, advanced technology, and changing consumer lifestyles. Although challenges exist, the market has significant potential for expansion, especially with the support of awareness campaigns and efforts to make these helmets more affordable to a wider range of consumers.

Key Market Drivers

Emphasis on Rider Safety

Rider safety has always been a paramount concern for motorcyclists, and this driver plays a pivotal role in the adoption of connected helmets in North America. Motorcyclists face a higher risk of accidents compared to other road users due to the exposed nature of riding. As a response to this concern, connected helmets have integrated advanced safety features that go beyond traditional helmet functions.

One of the standout safety features is the inclusion of integrated sensors. These sensors are designed to detect various parameters, including sudden impacts, falls, and abrupt deceleration. When a significant impact or fall is detected, the helmet can automatically trigger an emergency response, such as sending an alert to predefined emergency contacts or transmitting the rider's location to emergency services. This capability provides riders with an added layer of safety and peace of mind, making connected helmets an attractive option for those prioritizing their well-being on the road.

Moreover, connected helmets often incorporate heads-up displays (HUDs) that project essential information, such as speed and navigation directions, onto the rider's visor. This feature reduces the need for riders to take their eyes off the road to check instruments or GPS devices, enhancing situational awareness and minimizing distractions.

The growing emphasis on rider safety in North America has contributed significantly to the adoption of connected helmets. As motorcyclists seek ways to enhance their safety while riding, helmets with integrated safety technologies have gained popularity.

Increasing Popularity of Motorcycle Commuting

Motorcycle commuting has been on the rise in North America, particularly in urban areas. As traffic congestion continues to be a concern, many individuals are turning to motorcycles for their daily commutes. Motorcycles offer several advantages for urban commuting, including maneuverability, cost-effectiveness, and reduced travel times.

Connected helmets have found a natural fit in this trend. Riders who rely on motorcycles for daily transportation are seeking helmets with navigation and communication features that improve their commuting experience. These helmets provide real-time traffic updates, turn-by-turn navigation instructions, and hands-free communication capabilities. The integration of Bluetooth technology allows riders to make calls, receive messages, and listen to music without taking their hands off the handlebars.

The convenience and practicality of connected helmets for daily commuting have fueled their adoption among North American riders. The desire for a smoother and more efficient commute has driven many to embrace this technology, making it a significant driver in the market.

Integration with Motorcycle Ecosystem

Connected helmets in North America are increasingly being integrated into the broader motorcycle ecosystem. This integration is a key driver of their adoption as it enhances the overall riding experience. In the past, motorcycle helmets primarily served as protective gear. Still, with the incorporation of advanced technology, they have become integral components of a rider's connected experience.

Connected helmets now seamlessly interact with motorcycle infotainment systems, allowing riders to control various aspects of their bikes directly from their helmets. This includes adjusting music playlists, receiving navigation instructions, and accessing real-time vehicle diagnostics. Riders can enjoy a comprehensive smart riding solution where their helmet is at the center of the connected experience.

For instance, riders can use voice commands to change music tracks, access weather updates, or control other smart features on their motorcycles. This level of integration reduces distractions and enhances safety by enabling riders to focus on the road.

The convenience and added functionalities offered by this integration have significantly contributed to the adoption of connected helmets in North America. Riders increasingly view connected helmets as an essential part of their overall riding experience.

Regulatory Support and Safety Standards

The North American regulatory environment plays a crucial role in shaping the adoption of connected helmets. Regulatory bodies recognize the potential of these helmets to enhance rider safety and have been supportive of the integration of advanced safety features.

Safety standards for motorcycle helmets are rigorous and are regularly updated to accommodate innovations in helmet technology. Regulatory support has encouraged manufacturers to develop helmets that not only meet these standards but also incorporate advanced safety features.

For instance, impact sensors, which are common in connected helmets, must undergo rigorous testing to ensure they provide accurate data and trigger emergency responses appropriately. Regulatory bodies work closely with manufacturers to establish guidelines for these sensors and other safety technologies, striking a balance between innovation and safety compliance.

The endorsement of connected helmets by regulatory bodies provides riders with confidence in the safety and reliability of these products, further driving their adoption in North America.

Communication Needs and Connectivity

In the modern world, connectivity is king, and riders in North America are no exception. They demand helmets that keep them connected while on the road. Connected helmets have met this need by offering advanced communication features that cater to the desire for seamless connectivity.

Bluetooth connectivity is a common feature in connected helmets, allowing riders to pair their helmets with smartphones and other devices. This feature facilitates hands-free calling, messaging, and music playback. Riders can make and receive calls, listen to navigation instructions, and enjoy their favorite music without the need for wires or manual interactions.

Voice assistants, such as Siri and Google Assistant, are also integrated into many connected helmets. Riders can use voice commands to perform various tasks, including sending messages, making calls, or changing music tracks. This feature adds convenience and enhances safety by minimizing distractions.

The demand for constant communication and connectivity is a significant driver for connected helmets in North America. As riders seek ways to stay connected while on the road, helmets with advanced communication features have become essential accessories for many.

Key Market Challenges

High Cost of Adoption

One of the primary challenges facing the North America Motorcycle Connected Helmet Market is the relatively high cost of adoption. Connected helmets incorporate advanced technology, including integrated sensors, heads-up displays (HUDs), and communication systems, which significantly drive up their price compared to traditional helmets. This premium pricing can be a significant deterrent for potential buyers, especially among budget-conscious riders.

The cost of connected helmets can vary widely depending on the features and brand, but even entry-level models can be significantly more expensive than conventional helmets. For riders who primarily view helmets as protective gear, the added cost of connectivity and smart features may not justify the investment.

To address this challenge, manufacturers need to find ways to reduce production costs and offer more budget-friendly options without compromising on safety or functionality. Innovations in manufacturing processes and economies of scale could potentially bring down the cost of connected helmets and make them more accessible to a broader range of riders.

Limited Market Penetration

Despite the market's growth potential, motorcycle connected helmets have not yet achieved widespread market penetration in North America. Many riders continue to use standard helmets without connected features due to several factors. One significant factor is the cost barrier, as mentioned earlier, but another key reason is the perceived complexity of using connected helmet technology.

Connected helmets come with a learning curve, including pairing with smartphones, configuring settings, and understanding the various features. Some riders may find this complexity intimidating and prefer the simplicity of traditional helmets.

To accelerate adoption, manufacturers and retailers must prioritize educating consumers about the benefits of connected helmets. They should emphasize how these helmets enhance safety, communication, and entertainment features while providing clear, user-friendly interfaces and robust support systems. Reducing the perceived complexity is essential to making connected helmets more appealing to a wider audience.

Compatibility and Standardization

Ensuring compatibility and standardization across different motorcycle brands and models is a significant challenge in the North America Motorcycle Connected Helmet Market. Motorcycle manufacturers often have varying specifications and communication protocols in their vehicles. This diversity can complicate the integration of connected helmet technology, making it challenging for manufacturers to offer helmets that seamlessly work with all motorcycles.

When riders invest in connected helmets, they expect these helmets to work seamlessly with their motorcycles. Compatibility issues can lead to frustration and disappointment, ultimately affecting the market's growth.

Addressing this challenge requires close collaboration between helmet manufacturers and motorcycle makers. Establishing common standards and compatibility protocols is essential to streamline the integration process. Manufacturers should work together to develop solutions that ensure connectivity and functionality across a wide range of motorcycle brands and models, promoting a more consistent and positive user experience.

Safety and Regulatory Concerns

The motorcycle industry, including helmet manufacturing, is subject to stringent safety regulations and standards in North America. These standards are in place to ensure that helmets provide the necessary protection to riders in the event of accidents. However, when integrating advanced technology into helmets, manufacturers must navigate the delicate balance between innovation and safety.

Ensuring that connected helmets meet safety requirements while incorporating advanced technology can be a complex task. Helmets must undergo rigorous testing and certification processes to ensure they adhere to safety standards while offering features such as integrated sensors and communication systems.

Additionally, regulatory bodies must adapt and update their standards to accommodate innovative helmet features. This process can be time-consuming and may slow down the introduction of new technologies to the market.

Manufacturers, regulators, and safety organizations must collaborate closely to strike the right balance between innovation and safety. This involves ongoing testing, research, and standards development to ensure that connected helmets provide the necessary protection without compromising on advanced features.

Limited Battery Life and Charging Infrastructure

Many motorcycle connected helmets rely on battery power to operate their electronic features, such as Bluetooth connectivity, HUDs, and communication systems. While these features enhance rider convenience and safety, limited battery life can be a significant concern, especially for riders embarking on long journeys.

Riders may worry about their helmets running out of power during crucial moments, such as receiving navigation instructions or making calls. Additionally, the availability of charging infrastructure for helmets while on the road can be limited, making it challenging to recharge the helmet's battery.

Addressing this challenge involves the development of more efficient and longer-lasting battery technologies for connected helmets. Manufacturers should focus on improving energy storage and management to extend battery life. Additionally, efforts should be made to expand the availability of charging infrastructure for riders, including dedicated charging stations at popular motorcycle destinations and along highways.

Key Market Trends

Integration of Advanced Heads-Up Display (HUD) Technology

A prominent trend in the North America Motorcycle Connected Helmet Market is the integration of advanced heads-up display (HUD) technology. These HUDs project essential information directly onto the rider's visor, offering real-time data without distracting riders from the road. This includes navigation instructions, speed and RPM data, weather and traffic updates, and communication alerts. HUD technology enhances rider safety and convenience by ensuring riders have access to crucial information while maintaining their focus on the road. It reflects the growing demand for smart helmet features that prioritize safety and connectivity.

Enhanced Communication Features

Connected helmets in North America are evolving to provide riders with more advanced communication capabilities. Beyond basic Bluetooth connectivity for calls and music, these helmets offer features like group intercom systems, enabling real-time communication among riders in a group. Voice assistant integration, such as Siri and Google Assistant, allows riders to perform tasks through voice commands. These enhanced communication features improve rider connectivity and convenience, particularly during group rides or when accessing information without removing hands from the handlebars. The trend aligns with the increasing demand for helmets that serve as communication hubs while ensuring rider safety.

Integration with Motorcycle Infotainment Systems

Connected helmets are increasingly designed to seamlessly integrate with motorcycle infotainment systems in North America. Riders can control various aspects of their motorcycles and enjoy a more immersive riding experience. They can manage music playback, access navigation directions, and receive real-time vehicle diagnostics directly through their helmets. This integration enhances the overall riding experience, allowing riders to focus on the road while staying connected to their motorcycles. It caters to riders seeking advanced and immersive riding solutions.

Safety Enhancements with Integrated Sensors

Safety remains a top concern for North American riders, and connected helmets are addressing this by integrating advanced sensors. These sensors can detect factors like impacts, sudden deceleration, and falls. In the event of an accident, the helmet can automatically send alerts or share the rider's location with emergency services and contacts. This feature provides riders with added peace of mind and protection. Integrated sensors underscore the commitment to rider safety within the North America Motorcycle Connected Helmet Market.

Rise of Smart Helmet Ecosystems

Some helmet manufacturers are developing smart helmet ecosystems that go beyond the helmet itself. These ecosystems include companion apps and wearable accessories that work in conjunction with the helmet. Examples include connected riding jackets and gloves that enhance safety and connectivity. Smart helmet ecosystems offer a holistic riding experience, connecting various wearable devices and enhancing rider safety and convenience. This trend encourages riders to invest in a comprehensive smart riding solution.

Segmental Insights

Helmet Type Insights

The North America Motorcycle Connected Helmet Market is characterized by the increasing popularity of various helmet types. Full-face helmets, known for providing comprehensive protection, are a preferred choice among many riders. These helmets are equipped with advanced features such as Bluetooth connectivity, integrated headsets, and GPS navigation systems. Modular helmets are also gaining traction due to their versatility and comfort. The burgeoning interest in smart helmets, which feature integrated technology for communication, music, and GPS, is expected to fuel market growth. These technological advancements are transforming the motorcycle helmet landscape, with safety and connectivity becoming key deciding factors for consumers.

Regional Insights

The North America Motorcycle Connected Helmet market is witnessing considerable growth, driven by an increasing emphasis on safety and the rising popularity of smart vehicles. With the United States at the forefront, the adoption of connected helmets is gaining traction due to advancements in communication technology and increasing consumer awareness regarding road safety. The connected helmet, equipped with features such as GPS navigation, Bluetooth connectivity, and integrated cameras, offers enhanced riding experience while ensuring safety. The regional market growth is further bolstered by supportive government regulations and the presence of major market players investing in research and development initiatives.

Report Scope:

In this report, the North America Motorcycle Connected Helmet Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Motorcycle Connected Helmet Market, By Helmet Type:

  • Full Face
  • Half Face
  • Open Face

Motorcycle Connected Helmet Market, By Country:

  • Canada
  • United States
  • Mexico

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the North America Motorcycle Connected Helmet Market.

Available Customizations:

North America Motorcycle Connected Helmet Market report with the given market data, the publisher offers customizations according to a company's specific needs.

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Frequently Asked Questions about the North American Motorcycle Connected Helmet Market

What is the estimated value of the North American Motorcycle Connected Helmet Market?

The North American Motorcycle Connected Helmet Market was estimated to be valued at $2.1 Million in 2022.

What is the growth rate of the North American Motorcycle Connected Helmet Market?

The growth rate of the North American Motorcycle Connected Helmet Market is 4.5%, with an estimated value of $2.73 Million by 2028.

What is the forecasted size of the North American Motorcycle Connected Helmet Market?

The North American Motorcycle Connected Helmet Market is estimated to be worth $2.73 Million by 2028.

Who are the key companies in the North American Motorcycle Connected Helmet Market?

Key companies in the North American Motorcycle Connected Helmet Market include Dainese SpA, HJC North America S.A.R.L, Shoei Co. Ltd, Arai Helmet Ltd., Alpine Stars S.p.A, Schuberth GmbH, BELL HELMET, FOX, STUDDS Accessories Limited and Royal Enfield.

Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Impact of COVID-19 on North America Motorcycle Connected Helmet Market
5. Voice of Customer Analysis
5.1. Brand Awareness
5.2. Brand Satisfaction
5.3. Factors Affecting Purchase Decision
6. North America Motorcycle Connected Helmet Market Outlook
6.1. Market Size & Forecast
6.1.1. By Volume & Value
6.2. Market Share & Forecast
6.2.1. By Helmet Type Market Share Analysis (Full Face, Half Face & Open Face)
6.2.2. By Country Market Share Analysis Canada Market Share Analysis United States Market Share Analysis Mexico Market Share Analysis
6.2.3. By Company Market Share Analysis (Top 5 Companies, Others - By Value, 2022)
6.3. North America Motorcycle Connected Helmet Market Mapping & Opportunity Assessment
6.3.1. By Helmet Type Market Mapping & Opportunity Assessment
6.3.2. By Country Market Mapping & Opportunity Assessment
7. United States Motorcycle Connected Helmet Market Outlook
7.1. Market Size & Forecast
7.1.1. By Volume & Value
7.2. Market Share & Forecast
7.2.1. By Helmet Type Market Share Analysis
8. Canada Motorcycle Connected Helmet Market Outlook
8.1. Market Size & Forecast
8.1.1. By Volume & Value
8.2. Market Share & Forecast
8.2.1. By Helmet Type Market Share Analysis
9. Mexico Motorcycle Connected Helmet Market Outlook
9.1. Market Size & Forecast
9.1.1. By Volume & Value
9.2. Market Share & Forecast
9.2.1. By Helmet Type Market Share Analysis
10. SWOT Analysis
10.1. Strength
10.2. Weakness
10.3. Opportunities
10.4. Threats
11. Market Dynamics
11.1. Market Drivers
11.2. Market Challenges
12. Market Trends and Developments
13. Competitive Landscape
13.1. Company Profiles (Up to 10 Major Companies)
13.1.1. Dainese SpA Company Details Key Product Offered Recent Developments Key Management Personnel
13.1.2. HJC Asia Pacific S.A.R.L Company Details Key Product Offered Recent Developments Key Management Personnel
13.1.3. Shoei Co. Ltd Company Details Key Product Offered Recent Developments Key Management Personnel
13.1.4. Arai Helmet Ltd. Company Details Key Product Offered Recent Developments Key Management Personnel
13.1.5. Alpine Stars S.p.A Company Details Key Product Offered Recent Developments Key Management Personnel
13.1.6. Schuberth GmbH Company Details Key Product Offered Recent Developments Key Management Personnel
13.1.7. BELL HELMET Company Details Key Product Offered Recent Developments Key Management Personnel
13.1.8. FOX Company Details Key Product Offered Recent Developments Key Management Personnel
13.1.9. STUDDS Accessories Limited Company Details Key Product Offered Recent Developments Key Management Personnel
13.1.10. Royal Enfield Company Details Key Product Offered Recent Developments Key Management Personnel
14. Strategic Recommendations
14.1. Key Focus Areas
14.1.1. Target Countries
14.1.2. Target By Helmet Type
15. About the Publisher & Disclaimer

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Dainese SpA
  • HJC North America S.A.R.L
  • Shoei Co. Ltd
  • Arai Helmet Ltd.
  • Alpine Stars S.p.A
  • Schuberth GmbH
  • FOX
  • STUDDS Accessories Limited
  • Royal Enfield