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Tourism Flows in Taiwan

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    Report

  • 22 Pages
  • September 2025
  • Region: Taiwan
  • Euromonitor International
  • ID: 4629574
Inbound arrivals will increase in Taiwan in 2025. However, despite continued efforts to revitalise inbound tourism, Taiwan still faces challenges in returning to pre-pandemic visitor volume levels. The primary challenge for recovery remains the sluggish rebound from Mainland China, which was Taiwan’s leading source market prior to the COVID-19 pandemic in 2019.

The Tourism Flows in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Domestic Tourism, Inbound Arrivals, Outbound Departures.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tourism Flows market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Japan and South Korea are key drivers of growth for inbound arrivals in 2025
  • Affordable outbound travel substitutes overnight domestic travel in Taiwan
PROSPECTS AND OPPORTUNITIES
  • Steady growth expected for inbound tourism through diversification and value-driven strategies
  • Outbound tourism is set to continue its momentum across the forecast period
CATEGORY DATA
  • Table 1 Inbound Arrivals: Number of Trips 2020-2025
  • Table 2 Inbound Arrivals by Country: Number of Trips 2020-2025
  • Table 3 Inbound City Arrivals 2020-2025
  • Table 4 Inbound Tourism Spending: Value 2020-2025
  • Table 5 Forecast Inbound Arrivals: Number of Trips 2025-2030
  • Table 6 Forecast Inbound Arrivals by Country: Number of Trips 2025-2030
  • Table 7 Forecast Inbound Tourism Spending: Value 2025-2030
  • Table 8 Domestic Tourism by Destination: Number of Trips 2020-2025
  • Table 9 Domestic Spending: Value 2020-2025
  • Table 10 Forecast Domestic Tourism by Destination: Number of Trips 2025-2030
  • Table 11 Forecast Domestic Spending: Value 2025-2030
  • Table 12 Outbound Departures: Number of Trips 2020-2025
  • Table 13 Outbound Departures by Destination: Number of Trips 2020-2025
  • Table 14 Outbound Tourism Spending: Value 2020-2025
  • Table 15 Forecast Outbound Departures: Number of Trips 2025-2030
  • Table 16 Forecast Outbound Departures by Destination: Number of Trips 2025-2030
  • Table 17 Forecast Outbound Spending: Value 2025-2030
TRAVEL IN TAIWAN
EXECUTIVE SUMMARY
  • Travel in 2025: The Big Picture
  • Airlines: Key trends
  • Hotels: Key trends
  • Booking: Key trends
  • What next for travel?
MARKET DATA
  • Table 18 Surface Travel Modes Sales: Value 2020-2025
  • Table 19 Surface Travel Modes Online Sales: Value 2020-2025
  • Table 20 Forecast Surface Travel Modes Sales: Value 2025-2030
  • Table 21 Forecast Surface Travel Modes Online Sales: Value 2025-2030
  • Table 22 In-Destination Spending: Value 2020-2025
  • Table 23 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources