Bedroom Furniture 2018

  • ID: 4629841
  • Report
  • 80 pages
  • GlobalData
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FEATURED COMPANIES

  • Amazon
  • Bensons for Beds
  • Dreams
  • Furniture Village
  • Leesa
  • Otty
  • MORE
Bedroom Furniture 2018

Summary

The "Bedroom Furniture 2018", report offers comprehensive insight and analysis of the bedroom furniture market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on beds, mattresses and other bedroom furniture. Consumer data is based on our 2018 UK bedroom survey, using a panel of 2,000 nationally representative consumers.

Bedroom furniture remains furniture’s most resilient sub-sector, supported by bed replacements being rarely deferred. The growing awareness of the health benefits of mattresses is seeing customers more willing to trade up. Growth in part-furnished rental properties is encouraging small furniture sales, while the shrinking sizes of UK homes means greater desire for innovative storage solutions. With the big players investing extensively on e-commerce, and smaller pureplays, such as Wayfair, seeing their profiles rise, online sales continue to grow rapidly. By 2023 they are forecast to be 30.5% of all spending, up from 21.8% in 2018.

Scope
  • By 2023, over 30% of spend in bedroom will occur online as customers become more confident about making larger purchases online, including mattresses and retailers develop their multichannel offer.
  • Dreams has overtaken Bensons for Beds as the UK's largest bedroom specialist, a spectacular turnaround after being bought out of pre-pack administration in 2013.
  • 61.1% of mattress shoppers that did not buy through a pureplay would buy a mattress online without testing it as its 100 night trial and positive word of mouth from consumers encourages customers to try.
Reasons to buy
  • Using our five year forecasts to 2023, learn which subcategories in the bedroom furniture market will be the fastest performing to ensure more focus and investment in these winning product areas.
  • Understand how drivers of bedroom furniture, such as price, quality, design and innovation, change in importance among different demographics in order to maximise sales potential.
  • Gain a better understanding of the customer shopping journey for bedroom furniture and understand how online is changing this journey
  • Recognise the issues within the burgenoing mattress-in-a-box sector using consumer data and how multichannel retailers can capitalise on the growth in this sector
  • See which retailers are set to gain share in 2018 and beyond and the reasons behind this.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amazon
  • Bensons for Beds
  • Dreams
  • Furniture Village
  • Leesa
  • Otty
  • MORE
ISSUES AND STRATEGIES

Main issues in bedroom furniture:
Mattress-in-a-box go multichannel
Growing influence on online on researching and spending
Consolidation within mattress-in-a-box brands
Smaller homes require less bedroom furniture
Strategies for success

THE MARKET

The sector at a glance
Overall sector size and growth
Sector size and growth: bed frames
Sector size and growth: divan beds
Sector size and growth: cots and cradles
Sector size and growth: portable beds
Sector size and growth: headboards
Sector size and growth: mattresses
Sector size and growth: wardrobes
Sector size and growth: fitted bedroom furniture
Sector size and growth: chest of drawers
Sector size and growth: dressing tables/ stools
Sector size and growth: bedside tables
Online dynamics
Channels of distribution

THE RETAILERS

Retailer prospects
Market shares
Retailer profiles
IKEA
Dreams
Bensonsfor Beds
Argos
John Lewis
Wayfair
Amazon
Shop Direct Group
Next

THE CONSUMER

Headlines
Net agreement statements
Bedrooms in the home
Research process
Penetration and profiles
Average spend
Room purchased for
Purchase motivation
Price/ quality concerns
Retailer usage
Considerd and used conversion
Channel usage
Drivers of retailer choice
Mattress-in-a-box consumer research

Methodology

What is included
Market sizing

List of Tables
Category growth and size by sub-category, 2018-20e
Channels of distribution, 2018e and 2023e
Table of key comparatives for top five retailers, financial year ending
Penetration by product
Average spend by subcategory
Average spend by product
Room purchased for overall bedroom furniture
Room purchased for mattresses and other bedroom furniture
Retailer usage by subcategory,
Retailer usage by demographics
Considered, used and conversion for overall bedroom furniture
Channel usage for overall bedroom furniture
Channel usage for beds
Channel usage for mattresses
Channel usage for other bedroom furniture,
Drivers of retailer choice
Drivers of retailer choice by customer
Online fulfilment for bedroom furniture

List of Figures
Market size - total market, 2017-23e
Market growth - total market, 2017-23e
Market volume growth - total market, 2017-23e
Market inflation growth - total market, 2017-23e
Market size - bed frames, 2017-23e
Market growth - bed frames, 2017-23e
Market size - divan beds, 2017-23e
Market growth - divan beds, 2017-23e
Market size - cots and cradles, 2017-23e
Market growth - cots and cradles, 2017-23e
Market size - portable beds, 2017-23e
Market growth - portable beds, 2017-23e
Market size - headboards, 2017-23e
Market growth - headboards, 2017-23e
Market size - mattresses, 2017-23e
Market growth - mattresses, 2017-23e
Market size - wardrobes, 2017-23e
Market growth - wardrobes, 2017-23e
Market size - fitted bedroom furniture, 2017-23e
Market growth - fitted bedroom furniture, 2017-23e
Market size - chest of drawers, 2017-23e
Market growth - chest of drawers, 2017-23e
Market size - dressing tables and stools, 2017-23e
Market growth - dressing tables and stools, 2017-23e
Market size - bedside tables, 2017-23e
Market growth - bedside tables, 2017-23e
Category growth and size by sub-category, 2018-20e
Online market size and penetration, 2017-23e
Online and offline market growth, 2017-23e
Channels of distribution, 2018e and 2023e
Top 10 bedroom furniture retailers, 2018e
Change in share among top 10 bedroom furniture retailers on
Bedroom furniture market share for IKEA, 2016-18e
Retailer demogrpahics for IKEA
Customer share overall by category for IKEA
Bedroom furniture market share for Dreams, 2016-18e
Retailer demogrpahics for Dreams
Customer share overall by category for Dreams
Bedroom furniture market share for Bensons for Beds, 2016-18e
Retailer demogrpahics for Bensons for Beds
Customer share overall by category for Bensons for Beds
Bedroom furniture market share for John Lewis, 2016-18e
Retailer demogrpahics for John Lewis
Customer share overall by category for John Lewis
Bedroom furniture market share for Argos, 2016-18e
Retailer demogrpahics for Argos
Customer share overall by category for Argos
Net agreement statements
Number of bedrooms in the home
Bedrooms that furniture items have been purchased for
Research process for bedroom furniture
Time spent on research process for bedroom furniture
What did customers research when buying bedroom furniture
Overall penetration for bedroom furniture
Profile by demographic for bedroom furniture
Penetration by region for bedroom furniture
Overall penetration for beds
Profile by demographic for beds
Penetration by region for beds
Overall penetration for mattresses
Profile by demographic for mattresses
Penetration by region for mattresses
Overall penetration for other bedroom furniture
Profile by demographic for other bedroom furniture
Penetration by region for other bedroom furniture
Purchase motivation for overall bedroom furniture and subcateogry
Price/ quality concerns by bedroom furniture subcategories
Retailer usage for overall bedroom furniture
Channel usage for overall bedroom furniture
Channel usage for beds
Channel usage for mattresses
Channel usage for other bedroom furniture
Drivers of retailer choice
Online fulfilment for bedroom furniture
Would you consider buying a mattress online without testing it?
Barriers to online purchasing for those choosing not to buy online without testing
Enablers to online purchasing for those choosing not to buy online without testing
Mattress-in-a-box brand awareness
Regional awareness for mattress-in-a-box brands, 2018
Note: Product cover images may vary from those shown
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  • Amazon
  • Argos
  • Asda
  • Bensons for Beds
  • Bruno
  • Capser
  • Dreams
  • Emma
  • Eve Sleep
  • Furniture Village
  • IKEA
  • John Lewis
  • Leesa
  • Made.com
  • Next
  • Otty
  • Sainsbury's
  • Shop Direct Group
  • Simba
  • Steinhoff
  • Wayfair
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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