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India Non-Paper Stationery Market Overview, 2018-2023

  • ID: 4636681
  • Report
  • August 2018
  • Region: India
  • 45 Pages
  • Bonafide Research

FEATURED COMPANIES

  • ITC Limited
  • J K Paper Limited
  • Kokuyo Camlin Limited
  • Navneet Education Limited
  • MORE

India Non-Paper Stationery Market Overview, 2018-2023 gives a comprehensive analysis of the non-paper stationery market of India. Over the last few years, India has experienced a major growth in the Non-Paper stationery products sales includes pens, Pencil, colours and others Products. The continuous improvement of literacy rates, the enhancement of consumers’ healthy lifestyle, fashion consciousness, consideration of personal grooming and extended lifespan, plus improvements in conditions and distribution channel development in rural areas, has all created opportunities for expansion of the stationary market.

According to recent research, the non-paper stationery market has attained growth of CAGR more than 8% in value terms during the forecasted period starting from 2017-18 to 2022-23. The non-paper category contributes less than 40% of the total Stationary market. Non-paper industry divides in the segment like writing instruments, office products, colours and other adhesive & technical instruments. The non-paper stationery market is dominant by writing instrument market followed by office products. Writing instrument contains Pens, Pencils and other. In the writing instrument market, the pen segment market is dominating followed by pencil. Leading writing instrument companies with major market share include BIC Cello, Linc, Flair, Hindustan Pencil, Doms, Camlin etc. Furthermore, a developing economy, the rising disposable income of individuals, growing awareness of the importance of education and the are many more reasons to spend more on stationery products. Further, an increasing number of schools, colleges and offices also indicate the more consumption of non-paper stationery products. In addition, increases in the population of the country show the huge potential for market growth of the non-paper stationary market.

Major companies that operate in the stationery market in India are ITC Limited, Doms Industries Private Limited, BIC Cello (India) Private Limited, Kokuyo Camlin Limited, Hindustan Pencils Private Limited, The West Coast Paper Mills Limited, Navneet Education Limited, Flair (India) Private Limited, Sundaram Multi Pap Limited, J K Paper Limited, Linc Pens & Plastic Limited.

Covered in the report:

  • Non-office paper stationery
  • Writing instrument stationery
  • Stationary colours and fine arts products
  • Office product non-paper stationary
  • Adhesive and technical Instruments stationary

The report gives an in-depth understanding of the Non-Paper stationary market in India

  • India Non-paper Stationary Market Outlook
  • Non-office Paper Stationary Market
  • India Office Paper Stationary Market
  • India Writing Instrument Market
  • India Pen Stationery Market
  • India Pencil Market
  • India Other Writing Instruments Market
  • India Stationary Colours and Other Products Market
  • India Office Products Market
  • India Adhesive and Technical Instruments Market
  • Major Players of the Market.

This report would be useful to industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based on both primary and secondary research. Primary research included interviews with various channel partners of non-paper stationary market in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • ITC Limited
  • J K Paper Limited
  • Kokuyo Camlin Limited
  • Navneet Education Limited
  • MORE

1. Executive Summary

2. India Non-paper Stationary Market Outlook
2.1. Market Size  By Value
2.2. Market Share By Segment
2.3. India Writing Instrument Market
2.3.1. Market Size
2.3.1.1. By Value
2.3.1.2. By Volume
2.3.2. Market Share By Segment
2.3.3. Price Analysis Of Writing Instrument
2.4. India Pen Stationary Market
2.4.1. Market Size
2.4.1.1. By Value
2.4.1.2. By Volume
2.4.2. Market Share
2.4.2.1. By Company
2.4.2.2. By Segment
2.5. India Pencil Market
2.5.1. Market Size
2.5.1.1. By Value
2.5.1.2. By Volume
2.5.2. Market Share
2.5.2.1. By Company
2.5.2.2. By Segment
2.6. Other Writing instrument Market
2.6.1. Market Size
2.6.1.1. By Value
2.6.1.2. By Volume
2.7. India Stationary Colors and Other Products Market
2.8. India Office Products Market
2.9. India Adhesive and Technical Instruments Market

3. Government Initiative in India Education Sector  

4. Company Profile
4.1. ITC Limited
4.2. BIC Cello (India) Private Limited
4.3. Kokuyo Camlin Limited
4.4. Hindustan Pencils Private Limited
4.5. J K Paper Limited
4.6. Linc Pens & Plastic Limited

5. Disclaimer

List of Figures
Figure-1: India Non-Paper Stationary Market Size By Value 2011-12 – 2022-23F (INR Crore )
Figure-2: India Non-Paper Stationary Market Share - By Segment  2016-17 & 2022-23F
Figure-3: India Writing Instrument Market Size By Value 2011-12 – 2022-23F (INR Crore)
Figure-4: India Writing Instrument Market Size By Volume 2011-12 – 2022-23F (Million Piece)
Figure-5: India Writing Instrument Market Share - By Segment  2016-17 & 2022-23F
Figure-6: India Writing Instrument Market Pricing Analysis 2011-12 – 2022-23F (INR Per Piece)
Figure-7: India Pen Stationary Market Size By Value 2011-12 – 2022-23F (INR Crore)
Figure-8: India Pens Stationary Market Size By Volume 2011-12 – 2022-23F (Million Piece)
Figure-9: India Pen Stationary Market Share - By Company  2016-17
Figure-10: India Pen Stationary Market Share - By Segment By Value 2016-17
Figure-11: India Pencil Market Size 2011-12 – 2022-23F (INR Crore)
Figure-12 : India Pencil Market Size By Volume 2011-12 – 2022-23F (Million Piece)
Figure-13: India Pencil Market Share - By Company By Value 2016-17
Figure-14: India Pencil Market Share - By Segment By Value 2016-17
Figure-15: India Other Writing Instrument Market Size 2011-12 – 2022-23F (INR Crore)
Figure-16: India Other Writing Instrument Market Size By Volume 2011-12 – 2022-23F (Million Piece)
Figure-17: India Colours and Fine Arts Products Market Size 2011-12 – 2022-23F (INR Crore)
Figure-18: India Office Products Market Size 2011-12 – 2022-23F (INR Crore)
Figure-19: India Adhesive and technical Instruments Market 2011-12 – 2022-23F (INR Crore)

List of Tables
Table-1: Key Facts of ITC Limited
Table-2: Key Facts of BIC Cello (India) Private Limited
Table-3: Key Facts of Kokuyo Camlin Limited
Table-4: Key Facts of Hindustan Pencils Private Limited
Table-5: Key Facts of J K Paper Limited
Table-6: Key Facts of Linc Pen & Plastics Limited 

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • ITC Limited
  • J K Paper Limited
  • Kokuyo Camlin Limited
  • Navneet Education Limited
  • MORE

Non-Paper industry in India is a very money-spinning market for various brands worldwide simply because of its sheer size. A number of Indian, as well as international players, are in the race to tap non-paper industry to the full.
According to this research, India's overall non-paper stationary market is expected to grow with a CAGR of 8% over the forecasted period from the year 2017-18 to 2022-23. The non-paper stationary segment covers products such as writing instruments, office products, colours and other adhesive & technical instruments. In short, the stationary market includes products like notebooks, paper for office, pens, non-paper for office, pencils, colours and much more types. The writing instrument segment has been considering the creation of new shades and development as this is considered to be the only key to its sector. Further, writing instrument has taken the largest slice of the pie of the non-paper stationary market with segment likewise, pen, pencil and others. In Writing Instrument, Pen is a commodity product and price is an important differentiator. Price is an important attribute that influences buying decision. Use and throw pens with the price range of INR 2 to 5 have created a huge impact in Pen Segment. This category has invited many organised & unorganised players in Writing Instrument market. Hindustan Pencil brand has launched Natraj Use and throw pens. Mufta Brothers, harsh pens, Ostern pens are some players in disposable pens category. In pencil Segment, Hindustan Pencil has a good presence in all across India with its leading brand of Natraj and Apsara. Doms Pencil is growing and giving tuff competition to Hindustan Pencils. Doms different shape and creative products attract the target audience in India Market. On the other hand, Leading Kokuyo Camlin is one of the strongest brands in non-paper industry dealing in complete non-paper Stationary products. It has good command in fine artist and colour segments.

In non-paper Stationary Market, Brand products are expected to have high quality because the India non-paper industry market leaders have to face competition not only from the local players but also from others competent brands.

Major companies that operate into the stationery market in India are ITC Limited, Doms Industries Private Limited, BIC Cello (India) Private Limited, Kokuyo Camlin Limited, Hindustan Pencils Private Limited, The West Coast Paper Mills Limited, Navneet Education Limited, Flair (India) Private Limited, Sundaram Multi Pap Limited, J K Paper Limited, Linc Pens & Plastic Limited.

Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • BIC Cello (India) Private Limited
  • Doms Industries Private Limited
  • Flair (India) Private Limited
  • Hindustan Pencils Private Limited
  • ITC Limited
  • J K Paper Limited
  • Kokuyo Camlin Limited
  • Linc Pens & Plastic Limited
  • Linc Pens & Plastic Limited.
  • Navneet Education Limited
  • Sundaram Multi Pap Limited
  • The West Coast Paper Mills Limited
Note: Product cover images may vary from those shown
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