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Global Baby Diapers Market by Product Type, Size and Age Group: Opportunity Analysis and Industry Forecast, 2018 - 2025

  • ID: 4656211
  • Report
  • September 2018
  • Region: Global
  • 228 pages
  • Allied Analytics LLP
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Increase in disposable income and rising health care expenditures have driven the demand for baby diapers. The key factors which drive the growth of baby diapers market include frequent use of diapers to maintain hygiene and prevent rashes in babies’ skin. Additionally, increasing birth rate, rapid urbanization and continuously improving economic conditions in developing countries have fueled the growth of baby diaper industry. The global baby diaper market is estimated to reach $59.4 billion by the year 2020. Developed countries have the largest market share; however, with the rise in disposable income, developing economies are expected to witness a significant growth during the forecast period. Disposable diapers’ market would garner substantial market share of about 63% of the estimated global market by 2020. The changing environmental needs would limit the use of disposable diaper in the future, promoting the usage of bio-degradable diapers.

The global baby diapers market is segmented into cloth, disposable, training nappy, swim pants and biodegradable diapers. During 2013, the disposable diapers’ segment amassed the largest market share of about 66% of the global market. Based on geographic regions, the market is segmented into North America, Europe, Asia-Pacific and LAMEA. Baby diaper market in the Asia Pacific region is expected to grow speedily at a CAGR of 8.3% as compared to the other regions, namely North America and Europe. Baby Diapers’ market is further analyzed based on major countries within the analyzed regions.

The companies operating in this market are focusing on manufacturing cost effective and skin friendly diapers that will cater to the customers with pressing demands for quality and cost effectiveness. However, the global baby diapers’ market growth would witness hurdles due to high-priced products and various social and environmental issues. As billions of diapers are disposed every year, and due to the slow rate of bio-degradation, adverse health effects are caused due to the toxic chemicals, namely xylene, toluene and other chemicals present in diapers. This factor would pose as a formidable challenge to the growth of the market in the future. However, the bio-degradable market would grow in demand and the restraint would be boon in disguise for the growth of the bio-degradable baby diapers market.

Many companies aim to develop and market newer variants of baby diapers; for instance, SCA Hygiene launched ‘Libero’ that meets the flexi-fit design and softness requirements of the customers. Companies profiled in the report are Procter & Gamble, Kimberly-Clark, SCA Hygiene, Hengan, Unicharm, KAO Corporation, Bumkins, American Baby Company and Diapees and Wipees.

  • The in-depth research and analysis of key market players will enable manufacturers to adopt new strategies that would help them in taking decisions regarding growth and eventfully gain competitive advantage
  • The market estimation for 2020 would facilitate the customers in formulating long term strategies to garner market share
  • The highlights of the changing customer needs and demand would facilitate the companies to produce newer variants catering to needs of all the customers
  • The report provides the extensive analysis of diaper manufacturing industries, current trends in the market, drivers and challenges
  • Porter’s five force model and SWOT analysis discussed for global baby diapers market would help in making strategic decisions
  • The report has segregated the market in terms of the type of the product and the geography.
Market by Product Type
  • Cloth Diapers
  • Flat Cloth Diapers
  • Fitted Cloth Diapers
  • Pre-Fold Cloth Diapers
  • All in one Cloth Diapers
  • Other Cloth Diapers
  • Disposable Diapers
  • Ultra Absorbent Disposable Diapers
  • Regular Disposable Diapers
  • Super Absorbent Disposable Diapers
  • Bio-Degradable Disposable Diapers
  • Swim Pants
  • Biodegradable Diapers
Market By Geography
  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • Germany
  • United Kingdom
  • Others
  • Asia-Pacific
  • China
  • India
  • Japan
  • Others
Note: Product cover images may vary from those shown
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1.1. Report Description
1.2. Reason to doing this study
1.3. Key Benefits
1.4. Key Market Segment
1.5. Key Audiences
1.6. Research Methodology
1.6.1. Secondary Research
1.6.2. Primary Research
1.6.3. Analyst tool & Model
2.1. CXO perspective
2.2. Market Beyond: what to expect by 2025
2.2.1. Base case scenario
2.2.2. Optimistic scenario
2.2.3. Critical scenario
4.1. Market Definition and Scope
4.2. Introduction to Diapers
4.2.1. Diaper Design
4.2.2. Raw Materials
4.2.3. Manufacturing Process
4.3. A study of global birth rates and economic developments
4.4. Percentage Change in Female Labor Participation Rate
4.5. Per Capita Annual Disposable Income, By Country
4.6. A study on Health Concerns in using Baby Diapers
4.7. Key Findings
4.7.1. Top Factors impacting the market
4.7.2. Top Investment Pockets
4.7.3. Top winning strategies
4.8. Porter’s Five force Analysis
4.9. Value chain analysis
4.10. Market share analysis, 2013
4.11. Case Studies
4.12. Market Dynamics
4.12.1. Drivers
4.12.2. Restraints
4.12.3. Opportunities
5.1. Cloth Diapers
5.1.1. Key market trends
5.1.2. Key growth factors and opportunities
5.1.3. Market size and forecast
5.2. Disposable Diapers
5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast
5.3. Training Nappy
5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast
5.4. Swim Pants
5.4.1. Key market trends
5.4.2. Key growth factors and opportunities
5.4.3. Market size and forecast
5.5. Biodegradable Diapers
5.5.1. Key market trends
5.5.2. Key growth factors and opportunities
5.5.3. Market size and forecast
6.1. Cloth diapers market by type
6.2. Global Flat Cloth Diapers Market, by geography
6.2.1. Market size and forecast
6.3. Global Fitted Cloth Diapers Market, By Geography 2013
6.3.1. Market size and forecast
6.4. Global Pre-fold Cloth Diapers Market, By Geography 2013
6.4.1. Market size and forecast
6.5. Global All-in-one Cloth Diapers Market, By Geography 2013
6.5.1. Market size and forecast
6.6. Global Other Cloth Diapers Market, By Geography 2020
6.6.1. Market size and forecast
7.1. Global Disposable Diapers Market By type
7.1.1. Market size and forecast
7.1.2. Global Ultra Absorbent Disposable Diapers Market, by geography Market size and forecast
7.1.3. Global Regular Disposable Diapers Market, by geography Market size and forecast
7.1.4. Global Super Absorbent Disposable Diaper Market, by geography Market size and forecast
7.1.5. Global Bio-degradable Disposable Diaper Market, by geography Market size and forecast
8.1. North America
8.1.1. Key market trends
8.1.2. Market growth factors and opportunities
8.1.3. Market size and forecast
8.1.4. US
8.1.5. Canada
8.1.6. Mexico
8.2. Europe
8.2.1. Key market trends
8.2.2. Market growth factors and opportunities
8.2.3. Market size and forecast
8.2.4. Spain
8.2.5. Germany
8.2.6. U.K
8.2.7. Others
8.3. Asia Pacific
8.3.1. Key market trends
8.3.2. Market growth factors and opportunities
8.3.3. Market size and forecast
8.3.4. China
8.3.5. India
8.3.6. Japan
8.3.7. Others
8.4. LAMEA
8.4.1. Key market trends
8.4.2. Market growth factors and opportunities
8.4.3. Market size and forecast
8.4.4. Brazil
8.4.5. Saudi Arabia
8.4.6. Africa
8.4.7. Others
9.1. Kimberly Clark
9.1.1. Company overview
9.1.2. Company snapshot
9.1.3. Business performance
9.1.4. Key Strategies and developments
9.1.5. SWOT analysis
9.2. Procter & Gamble
9.2.1. Company overview
9.2.2. Company snapshot
9.2.3. Business performance
9.2.4. Key Strategies and developments
9.2.5. SWOT analysis
9.3. Unicharm
9.3.1. Company overview
9.3.2. Company snapshot
9.3.3. Business performance
9.3.4. Key Strategies and developments
9.3.5. SWOT analysis
9.4. Kao Corporation
9.4.1. Company overview
9.4.2. Company snapshot
9.4.3. Business performance
9.4.4. Key Strategies and developments
9.4.5. SWOT analysis
9.5. SCA Hygiene Products
9.5.1. Company overview
9.5.2. Company snapshot
9.5.3. Business performance
9.5.4. Key Strategies and developments
9.5.5. SWOT analysis
9.6. Hengan
9.6.1. Company overview
9.6.2. Company snapshot
9.6.3. Business performance
9.6.4. Key Strategies and developments
9.6.5. SWOT analysis
9.7. American Baby Company
9.7.1. Company overview
9.7.2. Company snapshot
9.7.3. Business performance
9.7.4. Key Strategies and developments
9.7.5. SWOT analysis
9.8. Diapees and Wipees
9.8.1. Company overview
9.8.2. Company snapshot
9.8.3. Business performance
9.8.4. Key Strategies and developments
9.8.5. SWOT analysis
9.9. Bumkins
9.9.1. Company overview
9.9.2. Company snapshot
9.9.3. Business performance
9.9.4. Key Strategies and developments
9.9.5. SWOT analysis
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According to a new report titled, Global Baby Diapers Market by Product Type, Size, and Age Group: Global Opportunity Analysis and Industry Forecast, 2018-2025, the global baby diapers market size was valued at $48,121.00 million in 2017, and is projected to reach $78,420.00 million by 2025, registering a CAGR of 6.3% from 2018 to 2025. In 2017, the U.S. generated the highest revenue, accounting for more than one-fifth share in the global market.

Baby diaper is one of the most emerging markets among the baby care products, owing to increase in health awareness among parents toward baby hygiene. The analysis indicates that the new born baby/infant considerably utilizes an average of ten diapers per day as compared to a baby of two years. Thus, increase in infant population in the developing countries considerably fuels the market growth. Furthermore, upsurge in disposable income of parents and increase in the working women ratio across the globe lead to increase in sale of baby care products, thereby driving the growth of the baby diapers market.
By product type, the global baby diapers industry is categorized into cloth diapers, disposable diapers, training nappy, swim pants, and biodegradable diapers. The disposable baby diaper segment generated the highest revenue in 2017, and is anticipated to dominate the market in 2025.

Superabsorbent disposable diapers have a special night lock feature, which provides large absorbency area, ensuring babys comfort. Cloth diapers, frequently called as cotton diapers, provide a soft padding to the babys skin, and help prevent rashes. Pre-fold cloth diaper has replaced the use of pins with Snappi, thus serving as an ideal alternative. Training nappy is an intermediary between transition from nappies to underwear. Disposable and reusable swim nappies allow water to escape, which helps the baby while swimming. Biodegradable diapers are accepted by the customers, as natural materials used for manufacturing are skin friendly. The biodegradable diaper segment is expected to grow at the fastest CAGR of 10.0% from 2018 to 2025, thereby exhibiting prominent growth in the baby diapers industry. This is attributed to implementation of stringent government regulations to necessitate the use of biodegradable diapers among customers, owing to increase in environmental issues.

High market entry barriers due to elevated initial development cost of the product hamper the growth of the market. Moreover, the common entry barriers for baby diaper manufacturers are the legislations regulating the commercialization, manufacturing, and numerous clinical trials of baby diapers. Biodegradable diapers are expected to have the lowest entry barriers, as these diapers witness less regulatory issues and low development cost for production.

Age and weight of the baby are the major factors that influence the size of the diaper that is to be used. Constant fluctuations in baby weight gives rise to the requirement of different kinds of diapers for different age groups. Medium-sized diapers are one of the most used diapers, as maximum toddlers weigh between 5 kg and 13 kg. Some babies require large size diapers in the eighth month; however, subsequently prefer the use of medium-sized diapers due to increased physical activities. Presence of huge infant population in countries such as India and China is anticipated to provide lucrative opportunity to the diaper manufacturers, thereby driving the sales.
In 2017, North America accounted for the largest market share, and is expected to dominate the market throughout the forecast period, growing at a significant CAGR of 5.9%. Disposable diapers covered the largest market share in North America. Asia-Pacific is expected to exhibit the highest CAGR of 7.4% from 2018 to 2025. Environmental regulations in the North American and European markets have propelled the production and adoption of eco-friendly diapers, which further fueled the market growth.

The baby diaper market is dominated by global manufacturers such Procter & Gamble (P&G) and Kimberly-Clark, owing to the presence of large number of product categories and continuous innovations. In 2017, P&G led the overall baby diaper market with its premier brand, Pampers. Kimberly-Clark is the second largest baby diaper manufacturer offering brand such as Huggies.

Key Findings of the Study

In 2017, disposable diapers accounted for the highest market share, and is anticipated to grow at a significant CAGR of 5.9% from 2018 to 2025.
In 2017, medium-sized baby diapers were majorly utilized, accounting for 61.0% market share.
Babies & young toddlers of 618 months were the largest consumers, accounting for 33.8% in 2017.
In 2017, the U.S. accounted for the largest market share of 23.5%, registering a CAGR of 5.7%.
The India baby diaper market is anticipated to grow at the highest CARG of 12.0% from 2018 to 2015.
In 2017, Asia-Pacific and LAMEA collectively contributed 42.6% market share, growing at a CAGR of 7.4% and 6.7%, respectively.

Companies profiled in the report are Procter & Gamble, Kimberly-Clark, Essity Aktiebolag (publ), Hengan International Group Company Limited, Unicharm Corporation, KAO Corporation, Bumkins, Ontex Group NV, First Quality Enterprises Inc., and Domtar Corporation.
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The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.