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Development of Chinese AI Smart Speakers

  • Report

  • 20 Pages
  • October 2018
  • Region: China
  • Market Intelligence & Consulting Institute (MIC)
  • ID: 4658110

After the launch of AI smart speaker Amazon Echo in North America, the market responded well. This has attracted a number of IT brands to join the bandwagon by building their own voice assistant and smart speaker platform. Chinese and English AI voice assistant platform camps have distinct language barriers. Amid the proliferation of smart speakers, voice assistants speaking Chinese have seen a boom in China. This report provides an overview of major Chinese AI smart speakers, including LingLong DingDong, Tmall Genie X1, Xiaomi Mi AI Speaker, and Baidu Raven H; examines their core functions, product lifecycle, product positioning, and pricing strategy.

Table of Contents

1. Product Lifecycle2. Product Features
3. Product Positioning
3.1 LingLong DingDong Speaker
3.1.1 Focus on Home Environment While Striving to Be JD.com's Potential Member
3.2 Tmall Genie X1
3.2.1 Focus on Commercial Environment While Aiming to Facilitate Tmall and Taobao Sales Push
3.3 Xiaomi Mi AI Speaker
3.3.1 A Hub to Control All of Xiaomi Smart Home Devices
3.4 Baidu Raven H
3.4.1 Target Young Fashion Enthusiast While Making Breakthroughs in Software and Hardware

4. Pricing Strategies
5. Product Evolution and Deployment
5.1 Dingdong Voice Assistants
5.1.1 Mobility, Personalization, and Emerging Technologies to Bring Innovations to Market
5.2 Tmall Voice Assistants
5.2.1 Smart Speakers and Smartphones are Used Together to Create Visualization
5.3 Xiaomi Voice Assistants
5.3.1 Dedicated to Increasing Mi Service Coverage, Low-cost Mini Speaker Having Sound Distortion Problem
5.4 Baidu DuerOS Voice Assistants
5.4.1 DuerOS Open Platform to Boost Domestic Adoption

6. Conclusion



Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Alibaba
  • Alipay
  • Amazon
  • Baidu
  • Cheetah Mobile
  • Counterpoint
  • Doss
  • Google
  • JD
  • LingLong
  • LinkPlay
  • Mobvoi
  • Orion
  • Rokid
  • Taobao
  • Tencent
  • Xiaom


Primary research with a holistic, cross-domain approach

The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.

Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:


  • Component supplier interviews
  • System supplier interviews
  • User interviews
  • Channel interviews
  • IPO interviews
  • Focus groups
  • Consumer surveys
  • Production databases
  • Financial data
  • Custom databases


  • Technology forecasting and assessment
  • Product assessment and selection
  • Product life cycles
  • Added value analysis
  • Market trends
  • Scenario analysis
  • Competitor analysis