North America SUV Market, By Country, Competition, Forecast & Opportunities, 2020-2030F

The North America SUV Market was valued at USD 297.24 Billion in 2024, and is expected to reach USD 463.34 Billion by 2030, rising at a CAGR of 7.73%. The North American SUV market has experienced significant growth in recent years. This growth can be attributed to the rising consumer preference for spacious and versatile vehicles equipped with advanced safety features.

As consumers prioritize comfort, convenience, and safety, automakers have responded by introducing a wide range of SUV models tailored to meet these demands. Within the region, comprising the United States, Canada, and Mexico, there has been a remarkable uptick in SUV sales. Among the different types of SUVs available, compact SUVs have garnered the highest demand due to their impressive fuel efficiency and cost-effectiveness. These compact SUVs offer the perfect balance between size and functionality, making them ideal for urban environments where space is a premium.

Key Market Drivers

Consumer Preference for Versatile Vehicles

A significant driver of the North America SUV market is the strong consumer preference for versatile vehicles. SUVs offer a combination of spacious interiors, comfortable seating, and ample cargo capacity, making them ideal for a wide range of activities and lifestyles. Whether it's for family transportation, outdoor adventures, or daily commuting, SUVs have become the go-to choice for many North American consumers due to their flexibility and adaptability. With their ability to accommodate growing families, provide ample storage space for road trips, and offer a smooth and comfortable ride, SUVs have captured the hearts of individuals seeking convenience and versatility in their vehicles.

Moreover, the advancements in SUV technology and design have further enhanced their appeal, with features such as advanced safety systems, fuel efficiency, and luxurious interiors, making SUVs a compelling choice for those seeking both practicality and style. As a result, the North America SUV market continues to thrive, catering to the ever-evolving needs and preferences of consumers across the region. According to recent studies, electric SUVs made up 10.5% of new retail SUV registrations in Q1 2025, with California alone accounting for 30.7% of those registrations. These factor drives the market growth.

Key Market Challenges

Fuel Efficiency and Emissions Regulations

One of the primary challenges facing the North America SUV market is the need to meet stringent fuel efficiency and emissions regulations. As environmental consciousness grows and governments implement stricter standards to combat climate change, automakers are faced with the task of developing SUVs that are not only fuel-efficient but also eco-friendly. This requires extensive research and development to explore innovative technologies such as hybrid powertrains, lightweight materials, and aerodynamic designs.

Large SUVs often consume more fuel and emit more greenhouse gases compared to smaller vehicles, which puts them under increased scrutiny. To address these concerns, automakers are investing in advanced engineering and design strategies to improve the fuel efficiency of SUVs without compromising their performance or utility. This includes optimizing engine performance, implementing start-stop technology, and utilizing regenerative braking systems. Furthermore, automakers are also exploring alternative fuel options, such as electric and hydrogen-powered SUVs, to reduce the carbon footprint of these vehicles. These technologies offer the potential for zero-emissions driving and can significantly contribute to reducing greenhouse gas emissions in the transportation sector.

Key Market Trends

Growth of Hybrid and Electric SUV Offerings

The surge in electrified SUV options is strongly supported by industry data of U.S. Energy Information Admistration, in Q1 2024, nearly 22% of U.S. light-duty vehicles sold were hybrids, plug-in hybrids, or fully electric models up from 18% in early 2023. This trend underscores automakers’ shift toward offering a diverse range of eco-friendly SUVsfrom mild hybrids to plug-in hybrids and fully electric variants without compromising on space or performance.

Meanwhile, infrastructure proliferation further fuels this growth. The number of public EV charging ports in the U.S. increased by 4.6% in Q1 2024, with DC fast chargers growing by 8.2%. Investment support includes a federal goal of 500,000 public chargers by 2030 and Canada’s target of 33,500 by 2026. Government incentives and improved battery costs, paired with enhanced charging networks, make electrified SUVs increasingly practical, ensuring sustainability becomes a core driver of the segment’s ongoing evolution.

Key Market Players

• Ford Motor Company
• General Motors
• AUDI AG
• Kia Motors Corporation
• Groupe Renault
• Groupe PSA
• SAIC Motor Corporation Limited
• Daimler AG
• BMW AG
• Mahindra & Mahindra Limited

Report Scope:

In this report, the North America SUV Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

SUV Market, By Length:

• SUV-C
• SUV-D
• SUV-E
• SUV-F

SUV Market, By Fuel Type:

• Diesel
• Petrol
• Hybrid & Others

SUV Market, By Transmission Type:

• Automatic
• Manual

SUV Market, By Country:

• Canada
• United States
• Mexico

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the North America SUV Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).