Global Online Airline Booking Market 2018

  • ID: 4662614
  • Report
  • Region: Global
  • 89 pages
  • yStats GmbH & Co. KG
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Tech Innovation Helps Airlines Boost Direct Online Bookings

FEATURED COMPANIES

  • Aeroflot-Russian Airlines
  • Aviasales.ru
  • Emirates Airlines
  • Jetstar Airways Pty Ltd
  • Qunar.com Inc.
  • Skyscanner Ltd
  • MORE

Mobile apps increase online booking of air travel

The report, “Global Online Airline Booking Market 2018” informs on the current sales levels, growth projections and trends for the online air travel market. Among the findings of the report is the expectation of continued global movement to online booking of airline tickets.

Air travelers booking online have a choice to purchase through an Online Travel Agency or directly with the airline. Research included in this report projects that the share of air travel booked directly with the airlines will grow to over half within the next 3 years, as the airlines employ technologies such as AI and data analytics to improve the online purchase experience for their customers. Mobile apps foster sales of flight tickets.

The increase of reservation sales through mobile devices will also play a role in airlines increasing direct channel share of online bookings of air travel. Airlines, especially the large carriers in the USA, the world’s largest online air travel market, have improved their mobile apps and US travelers increasingly research and purchase air travel through those apps. Travelers in China, with the second largest volume of online air travel sales, prefer to use the websites and apps of OTAs, as part of the worldwide trend toward mobile purchase of airline tickets. The report reveals that a double-digit share of travelers globally have one or more airline apps on their smartphone.

Questions Answered in this Report

  • What is the projected size of the online direct flight booking market by 2020?
  • Which countries are leading in terms of online airline ticket booking sales?
  • How do mobile flight booking trends affect the market?
  • Which channels are preferred by travelers worldwide for researching and purchasing airline tickets?
  • What are leading airline websites worldwide?
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FEATURED COMPANIES

  • Aeroflot-Russian Airlines
  • Aviasales.ru
  • Emirates Airlines
  • Jetstar Airways Pty Ltd
  • Qunar.com Inc.
  • Skyscanner Ltd
  • MORE

1. Management Summary

2. Global Developments
Overview of Online Flight Booking Market and Trends, October 2018
Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2017 - 2022f
Top 5 Countries by Online Airline Bookings, in USD billion, 2018e
Online Direct Bookings for Airlines, in USD billion, 2017 & 2020
Breakdown of Online Flight Booking by Channels According to Airlines’ Expectations, in %, 2016 & 2021f
Airline Website and Airline Mobile App Share of Sales Channels, in %, 2017
Share of Airline Direct Bookings Rejected or Cancelled Due to Suspicion of Fraud, in %, 2017
Airline Direct Sales Channels Revenue Loss Due to Fraud, in %, 2017
Breakdown of Online Bookings by Device, by Desktop, Smartphone and Tablet, in %, by Travel Category, incl. “Air Tickets”, Q4 2017
Breakdown of Mobile Website and App Usage for Activities Related to Travel Booking, incl. “Booking a Flight”, in % of Online Travelers, 2017
Types of Travel Apps that Smartphone Owners Installed, in % of Online Travelers, November 2017
Breakdown of Number of Airline Apps Installed, in %, November 2017
Top 20 Airline Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2018
Share of Airline Passengers Preferring to Indirect Channels to Book Flights, in %, July 2018
Share of OTAs in Online Airline Bookings, in % of Online Travelers Under 30, 2017
Breakdown of the Market Share of the Top 3 Global Distribution Systems, in %, 2017

3. Asia-Pacific
3.1. Regional
Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2016 - 2021f
3.2. China
Online Travel Sales, in CNY trillion, and Breakdown by Category, incl. “Online Airline Booking”, in %, 2013 – 2017e
Online Airline Ticket Bookings, in CNY billion, and Year-on-Year Change, in %, 2010 – 2019f
Online Airline Ticket Bookings, in CNY billion, and Year-on-Year Change, in %, Q1 2017 – Q1 2018
Breakdown of Online Air Ticket Reservation Agencies by Market Share, in %, Q1 2018
Breakdown of Channels Used When Booking Flights via Website or App, in % of Travelers, 2017e
3.3. Japan
Breakdown of the First Action Taken When Purchasing a Travel Product, by Domestic and Overseas Travel, incl. “Search on The Airlines’ Websites”, in % of Travelers, July 2017
Breakdown of Travel Channels Used for Booking, incl. “Airline Direct Sales Sites and Applications”, in % of Overseas Travelers, June 2018
3.4. South Korea
Breakdown of Online Airline Bookings by Channels, in %, H1 2017 & H1 2018
Top 10 Travel Apps, by Active Monthly Users, in thousands, incl. Airlines, August 2017
3.5. Australia
Breakdown of Travel Websites by Share of Visits, incl. “Jetstar”, “Virgin Australia”, in %, 2017
3.6. India
Breakdown of Online Travel Sales by Sub-Categories, including “Domestic Airline Tickets Booking” and “International  Air Tickets Booking”, in INR billion and in %, 2017

4. North America
4.1. Regional
Online Travel Sales, in USD billion, Year-on-Year Change, in %, and Share of Global Online Travel Sales, in %, by Country and Total, 2016 - 2021f
4.2. USA
OTAs’ Sales in the “Airline” Segment, in USD billion, and in % Year-on-Year Change, 2015 - 2021f
Devices Used for Shopping for and Booking Flights Online, in % of Online Travelers, December 2017
Technological Advancements and Innovations That Would Improve Travel Experience According to Travelers, in % of Travelers, January 2018
Top Uses of Artificial Intelligence That Could Improve Travel Experience According to Travelers, in % of Travelers, January 2018
Top 10 Flight Booking Apps, by Total Number of Installs, in thousands, by App Store and Google Play Store, 4 Weeks in September 2017
Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, October 2018
4.3. Canada
Number of Unique Visitors to Travel Websites, by Travel Information Websites, Online Travel Agents and Airlines Websites, by Desktop and Mobile, in thousands, April 2017 & July 2017

5. Europe
5.1. Regional
Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016-2017e
Online Travel Sales, in USD billion, by Russia, Other Countries and Total, 2016 - 2021f
Mobile Flight Booking Share, in % of Total Online Flight Bookings, 2013 – 2017e
5.2. UK
Online Card Spending in the “Airlines” Sector, in GBP million, Online Share of Spending, and Number of Transactions, in millions, by Credit Card and Debit Card, 12 Months to October 2017
Use of Airline Websites and Apps for Planning and Booking the Last Trip, in % of Online Travel Bookers, by Age Group, April 2017
Top 10 Travel Websites, by Average Monthly Visits, in millions, incl. Airlines, August 2016 – July 2017
5.3. Germany
Online Travel Booker Penetration by Category, incl. “Flight”, in % of Internet Users, May 2018
Use of Airline Websites and Apps for Planning and Booking the Last Trip, in % of Online Travel Bookers, by Age Group, April 2017
5.4. France
Use of Airline Websites and Apps for Planning and Booking the Last Trip, in % of Online Travel Bookers, by Age Group, April 2017
Top 10 Travel Websites, by Number of Unique Visitors per Month, in thousands, in % of Population and by Number of Unique Daily Visitors, in  thousands, incl. Airlines, Q2 2018
5.5. Spain
Online Card Spending in the “Air Transportation” Segment, in EUR million, Q1 2016 – Q1 2018
Top 10 Travel Websites, by Average Monthly Visits, in millions, incl. Airlines, August 2016 – July 2017
5.6. Russia
Breakdown of Online Travel Sales by Sub-Category, in %, 2016 & 2017
Devices Used for Online Flight Tickets Search, Reservation, Payment, by Desktop, Smartphone and Tablet, in % of Online Travelers, May 2017
Breakdown of Traffic to Online Flight Booking Channels, in %, August-October 2017 and February-April 2018
Top 10 Travel Websites, by Average Monthly Visits, in millions, incl. Airlines and Airline Booking OTAs, August 2016 – July 2017
5.7. Sweden
Breakdown of Online Travel Sales, by Category, in %, 2017 
Top 10 Travel Websites, by Average Monthly Visits, in thousands, incl. Airlines, August 2016 – July 2017

6. Latin America
6.1. Regional
Online Travel Sales, by Argentina, Mexico, Brazil, Other Countries of Latin America, in USD billion, and CAGR, in %, 2016 - 2021f
6.2. Brazil
Conversion Rate Travel Websites by Category, incl. “Airline and Airports”, in %, March 2017
Product Categories Purchased via Mobile, in % of Mobile Internet Users, incl. “Airplane Tickets”, August 2017
6.3. Mexico
Travel Services Booked via Digital Platforms, by Business and Leisure/Holiday Travelers, incl. “Domestic Flights” and “International Flights”, in % of Online Travel Bookers, August 2017
Average Monthly Visits to Travel Websites, in millions, Reach, in % of Internet Users, and Conversion Rate, in %, by Travel Category, incl. “Airlines”, January - July 2018
Transactions Conducted via Mobile App, in % of Mobile Device Owners, incl. “Booked Flights”, August 2017
6.4. Argentina
Digital Travel Services Purchased via Mobile, incl. “Flight Tickets”, by Age Group, in % of Mobile Internet Users, April 2017

7. Middle East & Africa
7.1. Regional
Travel-Related Search Activities When Planning a Trip, in % of Online Travelers, March 2018
Top Travel Websites, in % of Online Travelers, March 2018
7.2. UAE
Top 5 Airline Websites, incl. Total Website Visits on Desktop and Mobile, in millions, UAE’s Share of Total Visits on Desktop, in %, September 2018
7.3. Saudi Arabia
Top 5 Airline Websites, incl. Total Website Visits on Desktop and Mobile, in millions, Saudi Arabia’s Share of Total Visits on Desktop, in %, September 2018
7.4. South Africa
Top 5 Airline Websites, incl. Total Website Visits on Desktop and Mobile, in millions, and South Africa’s Share of Total Visits on Desktop, in %, September 2018

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FEATURED COMPANIES

  • Aeroflot-Russian Airlines
  • Aviasales.ru
  • Emirates Airlines
  • Jetstar Airways Pty Ltd
  • Qunar.com Inc.
  • Skyscanner Ltd
  • MORE

Online direct bookings of flight tickets, generated on airlines’ own websites and mobile apps, are projected to see solid growth over the next three years, and increase their share of overall Internet-based flight sales to more than one-half, according to a projection cited in the report. Apps especially are on a growth spurt, expected to see their contribution nearly triple by 2021 when compared to two years ago. However, competition from intermediaries, such as Online Travel Agencies, remains strong and forces airlines to re-think their E-Commerce and mobile strategies to encourage customer loyalty. Tech innovations such as artificial intelligence, machine learning, and big data analytics, come to airlines’ aid in providing a frictionless customer experience through direct booking channels.

International markets are diverse when it comes to the preferred digital booking channels for flight tickets. In the USA, the world’s largest online airline booking market, top airlines’ own websites and apps, including those of American Airlines, United Airlines and Southeast Airlines, generate high amounts of web traffic, while in China, which ranks second, around eight in ten travelers prefer OTAs such as Ctrip and Qunar over airlines’ websites when booking flights. An overarching worldwide trend is the growth of mobile bookings. In Europe, for example, nearly one-quarter of airline bookings were made on mobile devices, according to a recent estimate cited in the report. Globally, over one-half of travelers have at least one airline app installed on their devices.

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  • Aeroflot-Russian Airlines
  • Air Arabia PJSC
  • Amadeus IT Group S.A.
  • American Airlines Inc.
  • Aviasales.ru
  • Booking.com Ltd
  • Ctrip.com International  Ltd.
  • Delta Companies Inc.
  • easyJet PLC
  • Emirates Airlines
  • Expedia Group Inc.
  • Hopper Inc.
  • Jeju Air Co. Ltd.
  • Jetstar Airways Pty Ltd
  • Mango Airlines SOC Ltd
  • Norwegian Air International Ltd
  • priceline.com LLC
  • Qantas Airways Ltd
  • Qunar.com Inc.
  • Ryanair Holdings plc
  • Sabre Corporation
  • Saudi Arabian Airlines
  • Scandinavian Airlines System AB
  • Skyscanner Ltd
  • Societe Air France S.A.
  • South African Airways
  • Southwest Airlines Co.
  • Travelport Inc.
  • United Airlines Inc.
  • Virgin Australia Holdings Ltd
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