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France eCommerce Market - Segmented by Product Type (Fashion, Electronics and Media, Furniture and Appliance, Food and Personal Care, Toy, Hobby, and DIY) - Growth, Trends, and Forecast (2018 - 2023)

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  • 122 Pages
  • October 2018
  • Region: France
  • Mordor Intelligence
  • ID: 4663654
The France eCommerce market was valued at USD 94.01 billion in 2017, and is expected to reach USD 168.33 billion by 2023, recording a CAGR of 10.04%, over the forecast period of 2018-2023. The report categorizes the French eCommerce market, by various product types. By product types, the fashion segment dominated the market studied with a 24.35% share in 2017, followed by the other product types and food and personal care segments, at 21.36% and 17.34%, respectively. The French eCommerce market is just below the European average, in terms of the internet penetration, percentage of e-commerce consumers, and average expenditure. The other product types segment is expected to witness the highest CAGR of 13.28%, followed by the furniture and appliance and fashion segments, with CAGRs of 10.85% and 9.35%, respectively.

Driven by an increase in the number of online shoppers, purchase frequency, and the launch of attractive offers, in France, online shopping is expected to continue to grow over the forecast period, and exceed EUR 90 billion, in 2018. At this rate, the EUR 100 billion mark is expected to be crossed by the end of 2019.

The Fashion Segment Expected to Grow at a Significant Rate

Fashion is a deep-rooted aspect of France’s culture and its international profile, despite a considerable degree of competition across the eCommerce market. Along with the rise of online outlets for brands, such as Vente-privée, Bazar Chic, etc., price remains the primary consideration while making a purchase, for both luxury and affordable goods, as online shopping is gaining popularity, by frequently providing offers and discounts, through online channels and in brick-and-mortar stores. The online third-party retailers continue to grow and consolidate the market as well.

These trends indicate that most of the France’s recent fashion success is in eCommerce, rather than design. France is a world leader in technology with its designated tech hubs, which provides the perfect meeting point between the old and new worlds. As online fashion portals are gaining success, they are about to launch their own product lines, to strengthen their brand image. However, the French government has introduced several schemes designed to help fashion businesses, by encouraging banks to offer more loans to startups, with the state as a guarantor. There was also a drive to maintain and bolster the ‘Made in France’ tag, which is usually perceived as a universal sign of premium quality.

Key Developments in the Market

May 2018: Amazon took a step forward and announced a deal with French retail Monoprix, to deliver groceries through Prime Now. The service begun serving Prime Now members in Paris, this year.

Apr 2018: Galeries Lafayettes finalized the acquisition of a 51% stake in La Redoute, via its holding company Motier. The department store group also confirmed its intention of eventually acquiring a 100% stake in La Redoute, as had been previously announced in a joint press conference.

Major Players: Amazon FR, Cdiscount, eBay FR, La Redoute SA (Motier SAS), PriceMinister, Group Auchan SA, Group Fnac Darty, Vertbaudet France, Leroy Merlin and Carrefour SA, among others.

Report Offerings

The France eCommerce Market report offers insights into the latest trends, growth prospects, industry competitiveness, major players, value/supply chains, regional market shares, and forecast until 2023.

Reasons to Purchase This Report
  • The impact of growth of the French eCommerce market

  • An analysis of various perspectives of the market, with the help of Porter’s five forces analysis

  • The segments that are expected to dominate the market

  • Regional analysis of the market during the forecast period

  • The latest developments, market shares and strategies employed by the major market players and key innovators

  • 3 months analyst support along with the Market Estimate sheet (in Excel)

Customization of the Report

This report can be customized to meet your requirements. Please connect with our Customer Service team, who will ensure you get a report that suits your needs.

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Table of Contents

1. Introduction
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Study Scope
2. Research Methodology
2.1 Analysis Methodology
2.2 Research Phases
3. Executive Summary
4. Market Dynamics
4.1 Market Overview
4.2 Key Market Influencers
4.2.1 Key Drivers, Challenges, and Opportunities Identified in the Study
4.2.2 Key Base Indicator Analysis
4.3 PESTLE Analysis
4.4 Comparative Analysis – Brick-and-Mortar Stores vs. E-commerce Websites
4.5 Industry Attractiveness Index - Porter’s Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Analysis of Cross-border E-commerce Sales across Europe
5. French E-commerce Market Segmentation - By Product Type
5.1 Fashion (Market Estimates, Key Market Influencers, Analysis of Pure Play Vendors, and Future Trends)
5.2 Electronics and Media (Market Estimates, Key Market Influencers, Analysis of Pure Play Vendors, and Future Trends)
5.3 Furniture and Appliance (Market Estimates, Key Market Influencers, Analysis of Pure Play Vendors, and Future Trends)
5.4 Food and Personal Care (Market Estimates, Key Market Influencers, Analysis of Pure Play Vendors, and Future Trends)
5.5 Toy, Hobby, and DIY (Market Estimates, Key Market Influencers, Analysis of Pure Play Vendors, and Future Trends)
5.6 Other Product Types (Health, Telecom, etc.) (Market Estimates, Key Market Influencers, Analysis of Pure Play Vendors, and Future Trends)
6. Vendor Market Share - Relative Positioning of Key Players in the French E-commerce Market (Metrics Considered: Overall Revenue, Site Visits, etc.)
7. Competitive Intelligence - Key Vendor Profiles
7.1 Amazon FR
7.2 Cdiscount
7.3 eBay FR
7.4 Le Redoute (Motier SAS)
7.5 PriceMinister
7.6 Group Auchan SA
7.7 Groupe Fnac Darty
7.8 Vertbaudet France
7.9 Leroy Merlin
7.10 Carrefour S.A.
*List Not Exhaustive
8. Analysis of Emerging E-commerce Vendors in France9. Future of the Market