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Probiotics Market - Growth, Trends and Forecasts (2018 - 2023)

  • ID: 4663724
  • Report
  • October 2018
  • Region: Global
  • 206 pages
  • Mordor Intelligence
Probiotics Market Size
The global probiotic market was valued at USD 46.54 billion in 2017, and it is expected to reach USD XX billion by 2023, at a CAGR of 7.5%, during the forecast period

The market is driven by robust demand for health-based products, like probiotics, among consumers, especially the younger generations. Probiotics are part of functional foods and beverages, and are known for improving gut functionality, along with other benefits, including immunity boost and so on.

Probiotics Market Dynamics

Demand for probiotic dietary supplements and nutrient-rich supplements for animals can promise the growth of the market for probiotics in the near future. Probiotics are a driving force within the booming digestive health supplement category, and they are being consumed by people of all age groups. Probiotic supplements represent the largest condition-specific category for mass-market retail sales in the United States, and the second-fastest growing condition-specific supplement category. This shows the importance and awareness among people for probiotic supplements. Probiotics are moving beyond digestive health to immunity, feminine health, oral health, skin health, weight control and diabetes, cognitive health, sport endurance, and gut-brain axis, gut-muscle axis and cardiovascular health. They are proving to be one of the most versatile ingredients of all times. Also, Fermented beauty products enriched with nutrients and other ingredients, such as probiotics, antioxidants, vitamins, are trending in the market. This in turn is driving the probiotics market growth.

There is no clear demarcation for probiotics-based pharmaceuticals and food products, with variations across different countries. Thus, the complexity in regulatory, legislative, and technological aspects is serving as a major hurdle for the market growth.

Probiotics Market Segmentation

By application, the functional food and beverage segment accounted for the highest revenue share (83.2%) in 2017 as it has various applications in the food industry. However, the dietary supplement segment is expected to register the highest growth rate of 7.86% during the forecast period. Probiotic drinks like kombucha is also gaining huge popularity. Probiotics are also being used as additives in poultry, pig nutrition, aquaculture, and ruminant nutrition to reduce the risk of diseases and provide health benefits, like gut health, etc. Animal feed segmented is also projected to grow rapidly in the future.

The market is further segmented by distribution channel in to supermarkets/hypermarkets, convenience store, pharmacies/health stores and others. Supermarket/Hypermarket is the major distribution channel, with around 47.1% of the market share, followed by the convenience store segment with a share of 22.2% in 2017. Functional dairy and fortified juices witness increased demand among the supermarkets/hypermarkets and convenience stores.

Probiotics Market - Regional Analysis

Asia-Pacific holds the major share in the market, followed by Europe and North America. The growth in the Asia-Pacific region has been fueled by the exponential performance of probiotics in the mature markets of China and Japan. In China, the inclusion of probiotics in the infant formula segment has been experiencing huge demand and is likely to increase in the upcoming years. Higher interest of middle aged adults in maintaining digestive health is one of the major drivers that is enhancing the growth of the probiotics market in the United States, which is the largest market in North America. In Europe, the probiotics market is experiencing a slow growth because EU has banned the “Probiotic” health claim for products that cannot show significant health evidence.

Key Developments in Probiotics Market

Nestlé and Swedish-based supplier BioGaia launched a toddler formula containing the patented probiotic Lactobacillus reuteri Protectis. The product formed a part of the NIDO range formulated for 1-3 year-olds, which already contains patented prebiotic PreBio1.

Danone has entered a partnership with Yakult, thus strengthening its long-term strategic collaboration in probiotics, while optimizing its capital allocation. Danone and Yakult are expected to intensify its joint efforts to promote probiotics, through the jointly created Global Probiotics Council.

Yakult Danone India launched a new version of signature probiotic drink in India. This is a 50:50 joint venture between Yakult Honsha and Groupe Danone.

Competitive landscape of Probiotics Market

The global probiotics market is dominated by the giants, Nestle, Danone, and Yakult. Actimel, Activia, and Yakult are the world’s top brands in probiotics. Other prominent players are Lifeway Foods Inc., Bright Dairy (Bright Foods), Biogaia, among others. Danone’s two flagship brands have benefitted from the health and wellness trends, posting growth that has averaged 30% over the past four years. Probiotic foods are currently dominated by dairy products, such as fermented milk drinks, probiotic yogurts, and probiotic yogurt drinks. The market’s biggest players in dairy probiotics include Yakult and Danone, followed by Morinaga and Nestlé. Competition levels have recently increased due the influx of small-scale and domestic players in the probiotics Industry.

Reasons to Purchase Probiotics Market Report
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
  • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come.
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects.
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years.
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players.
  • 3 months analyst support along with the Market Estimates sheet in excel.
Customization of the Report

This report can be customized to meet your requirements. Please connect with our Customer Service team, who will ensure you get a report that suits your needs.
Note: Product cover images may vary from those shown
1. Introduction
1.1 Key Deliverables Of Probiotics Market Study
1.2 Probiotics Market Study Assumptions
1.3 Probiotics Market Definitions

2. Research Approach And Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation

3. Probiotics Market Overview

4. Probiotics Market Dynamics
4.1 Probiotics Market Drivers
4.2 Probiotics Market Restraints
4.3 Opportunity Analysis for Micro Algae-based Food Colorants
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition

5. Market Segmentation
5.1 Probiotics Market By Application
5.1.1 Functional Food and Beverage
5.1.2 Dietary Supplement
5.1.3 Animal Feed
5.2 Probiotics Market By Distribution Channel
5.2.1 Supermarkets/ Hypermarkets
5.2.2 Pharmacies/Health Stores
5.2.3 Convenience Stores
5.2.4 Others
5.3 Probiotics Market By Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Others
5.3.2 Europe
5.3.2.1 France
5.3.2.2 Germany
5.3.2.3 Italy
5.3.2.4 UK
5.3.2.5 Russia
5.3.2.6 Others
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Australia
5.3.3.3 Japan
5.3.3.4 India
5.3.3.5 Others
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Others
5.3.5 Africa
5.3.5.1 South Africa
5.3.5.2 Others

6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis

7. Probiotics Market Company Profiles
7.1 Nestle
7.2 Groupe Danone
7.3 PepsiCo Inc. - Kevita Inc.
7.4 Chr. Hansen
7.5 BioGaia
7.6 Moringa Milk
7.7 Yakult Honsha Co. Ltd
7.8 Lifeway Foods Inc
7.9 Bright Foods
7.10 Cell Biotech
7.11 Daflorn
7.12 Protexin
7.13 Bio-k Plus International

List of Tables
Probiotics Market: Revenue Share (%), By Application, Global, 2017
Probiotics Markets Market: Revenue in USD million, By Application, Functional Food and Beverages, 2015-2023
Probiotics Markets Market: Revenue in USD million, By Application, Dietary Supplements, 2015-2023
Probiotics Markets Market: Revenue in USD million, By Application, Animal Feed, 2015-2023
Probiotics Market: Revenue Share (%), By Distribution Channel, Global, 2017
Probiotics Markets Market: Revenue in USD million, By Supermarkets/ Hypermarkets, Global, 2015-2023
Probiotics Markets Market: Revenue in USD million, By Pharmacies/Drugstores, Global, 2015-2023
Probiotics Markets Market: Revenue in USD million, By Convenience stores, Global, 2015-2023
Probiotics Markets Market: Revenue in USD million, By Convenience stores, Global, 2015-2023
Probiotics Market: Revenue Share (%), By Country, North America, Global, 2017
Probiotics Market: Revenue in USD million, Application, North America, 2015-2023
Probiotics Market: Revenue in USD million, United States, North America, 2015-2023
Probiotics Market: Revenue in USD million, Application, United States, North America, 2015-2023
Probiotics Market: Revenue in USD million, Canada, North America, 2015-2023
Probiotics Market: Revenue in USD million, Application, Canada, North America, 2015-2023
Probiotics Market: Revenue in USD million, Mexico, North America, 2015-2023
Probiotics Market: Revenue in USD million, Application, Mexico, North America, 2015-2023
Probiotics Market: Revenue in USD million, Rest of North America, North America, 2015-2023
Probiotics Market: Revenue in USD million, Application, Rest of North America, North America, 2015-2023
Probiotics Markets Market: Revenue Share (%), By Country, Europe, 2017
Probiotics Market: Revenue in USD million, Application, Europe, 2015-2023
Probiotics Markets Market: Revenue in USD million, Germany, Europe, 2015-2023
Probiotics Market: Revenue in USD million, Application, Germany, Europe, 2015-2023
Probiotics Markets Market: Revenue in USD million, United Kingdom, Europe, 2015-2023
Probiotics Market: Revenue in USD million, Application, United Kingdom, Europe, 2015-2023
Probiotics Markets Market: Revenue in USD million, France, Europe, 2015-2023
Probiotics Market: Revenue in USD million, Application, France, Europe, 2015-2023
Probiotics Markets Market: Revenue in USD million, Spain, Europe, 2015-2023
Probiotics Market: Revenue in USD million, Application, Spain, Europe, 2015-2023
Probiotics Markets Market: Revenue in USD million, Italy, Europe, 2015-2023
Probiotics Market: Revenue in USD million, Application, Italy, Europe, 2015-2023
Probiotics Markets Market: Revenue in USD million, Russia, Europe, 2015-2023
Probiotics Market: Revenue in USD million, Application, Russia, Europe, 2015-2023
Probiotics Markets Market: Revenue in USD million, Rest of Europe, Europe, 2015-2023
Probiotics Market: Revenue in USD million, Application, Rest of Europe, Europe, 2015-2023
Probiotics Market: Revenue in USD million, By Country, Asia Pacific, 2017
Probiotics Markets Market: Revenue in USD million, Application, Asia Pacific, 2015-2023
Probiotics Market: Revenue in USD million, By Country, Asia Pacific, 2015-2023
Probiotics Markets Market: Revenue in USD million, Application, China, Asia Pacific, 2015-2023
Probiotics Market: Revenue in USD million, Japan, Asia Pacific, 2015-2023
Probiotics Markets Market: Revenue in USD million, Application, Japan, Asia Pacific, 2015-2023
Probiotics Market: Revenue in USD million, India, Asia Pacific, 2015-2023
Probiotics Markets Market: Revenue in USD million, Application, India, Asia Pacific, 2015-2023
Probiotics Market: Revenue in USD million, Australia, Asia Pacific, 2015-2023
Probiotics Markets Market: Revenue in USD million, Application, Australia, Asia Pacific, 2015-2023
Probiotics Market: Revenue in USD million, Rest of Asia Pacific, Asia Pacific, 2015-2023
Probiotics Markets Market: Revenue in USD million, Application, Rest of Asia Pacific, Asia Pacific, 2015-2023
Probiotics Market: Revenue Share (%), By Country, South America, 2017
Probiotics Market: Revenue in USD million, Application, South America, 2015-2023
Probiotics Market: Revenue in USD million, Brazil, South America, 2015-2023
Probiotics Market: Revenue in USD million, Application, Brazil, South America, 2015-2023
Probiotics Market: Revenue in USD million, Argentina, South America, 2015-2023
Probiotics Market: Revenue in USD million, Application, Argentina, South America, 2015-2023
Probiotics Market: Revenue in USD million, Rest of South America, South America, 2015-2023
Probiotics Market: Revenue in USD million, Application, Rest of South America, South America, 2015-2023
Probiotics Market: Revenue Share (%), By Country, Africa, 2017
Probiotics Market: Revenue in USD million, Application, Africa, 2015-2023
Probiotics Market: Revenue in USD million, South Africa, Africa, 2015-2023
Probiotics Market: Revenue in USD million, Application, South Africa, Africa, 2015-2023
Probiotics Market: Revenue in USD million, Rest of Africa, Africa, 2015-2023
Probiotics Market: Revenue in USD million, By Application, Global, 2015-2023
Probiotics Market: Revenue in USD million, By Distribution Channel, Global, 2015-2023
Probiotics Market: Revenue in USD million, By Region, Global 2015-2023
Probiotics Market: Revenue in USD million, By Country, North America 2015-2023
Probiotics Market: Revenue in USD million, By Country, Europe, 2015-2023
Probiotics Market: Revenue in USD million, By Country, APAC, 2015-2023
Probiotics Market: Revenue in USD million, By Country, South America, 2015-2023
Probiotics Market: Revenue in USD million, By Country, Africa, 2015-2023
Note: Product cover images may vary from those shown

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