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ForeSights: Waterless Cosmetics - Disruptive personal care innovation merging functionality with sustainability

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  • 25 Pages
  • September 2018
  • Region: Global
  • GlobalData
  • ID: 4667255
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ForeSights: Waterless Cosmetics - Disruptive personal care innovation merging functionality with sustainability


"ForeSights: Waterless Cosmetics" investigates a new generation of beauty and grooming products with minimal to zero water in their formulation. The concept also encompasses water-efficient cosmetics, which are products that require little or no water for application/activation and rinsing off.

Waterless Cosmetics, a disruptive concept that originated from the South Korean beauty industry, is revolutionizing the global cosmetics and toiletries industry, and gaining acceptance among consumers across the world. Water-free formulations offer manufacturers a new platform for innovation, and a novel experience for consumers.

  • The growing popularity of waterless cosmetics is an outcome of the large following of Korean pop culture, and the innovative Korean makeup routines.

  • Due to the lack of water in the formulations, waterless cosmetics are perceived to be more effective than conventional products , which elevates their appeal among discerning consumers

  • The water-free formulations also reduces the need for additives such as emulsifiers and preservatives, thereby paving the way for more natural and ‘clean-label’ products that are gaining favor with consumers.

  • As water is not required for utilizing waterless cosmetics, these products offer unmatched portability and convenience, making them a very attractive on-the-go option for time-poor and mobile consumers.

  • Owing to the low quantity of water expended for manufacturing, applying and rinsing-off waterless cosmetics, these products are gaining appeal among eco-friendly consumers.

  • Early-birds among manufacturers can capitalize on the novelty of waterless cosmetics products to differentiate their brand and boost sales.

Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

1. Introduction

2. What?

3. Why?

4. Take-out

5. Appendix

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Amorepacific

  • Ananse

  • Azafran Innovacion

  • Biomod Concepts

  • Bobby Brown

  • Cult Beauty

  • Deciem

  • Dermatologic Cosmetic Laboratories

  • Ethique

  • Glow Recipe

  • Headboy Industries

  • Fuzzy Brush

  • Kao

  • L'Officine Universelle Buly

  • Leegeeh