+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-open cigarette carton

  • ID: 4667281
  • Report
  • August 2018
  • Region: Global
  • 15 pages
  • GlobalData
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

1 of 3

FEATURED COMPANIES

Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-open cigarette carton

Summary

"Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-open cigarette carton" uses the Pack-Track packaging innovation tool to take a closer look at a pack format used in the US by Philip Morris for its Marlboro Ice menthol cigarettes, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using the Pack-Track packaging innovation tool and takes a closer look at a flip-top cigarette carton with an auto-open/close reseal label, and considers how the format could cross over into other categories.

Scope
  • Discusses key features and packaging benefits of Marlboro Ice auto-open/close flip-top cigarette carton.
  • Examines how this pack format taps into consumer trends within TrendSights framework.
  • Explores how this easy-to-use means of packaging could be applied to other product categories.
Reasons to Buy
  • Use the Seize+Adapt Case Studies to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

Executive Summary
What is Seize+Adapt?
The packaging innovation - consumer convenience
How does the innovation align to TrendSights?
Wider opportunities for an easy-open cigarette carton
Appendix
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
  • Philip Morris
Note: Product cover images may vary from those shown
Adroll
adroll