Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-open cigarette carton

Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-open cigarette carton

Summary

"Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-open cigarette carton" uses the Pack-Track packaging innovation tool to take a closer look at a pack format used in the US by Philip Morris for its Marlboro Ice menthol cigarettes, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using the Pack-Track packaging innovation tool and takes a closer look at a flip-top cigarette carton with an auto-open/close reseal label, and considers how the format could cross over into other categories.

Scope

• Discusses key features and packaging benefits of Marlboro Ice auto-open/close flip-top cigarette carton.


• Examines how this pack format taps into consumer trends within TrendSights framework.


• Explores how this easy-to-use means of packaging could be applied to other product categories.

Reasons to Buy

• Use the Seize+Adapt Case Studies to inspire packaging innovation.


• Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.


• Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.