Ingredient Insights: The High-Protein Trend - Responding to opportunities and challenges in meeting demand for high-protein products made with on-trend and emerging ingredients

Ingredient Insights: The High-Protein Trend - Responding to opportunities and challenges in meeting demand for high-protein products made with on-trend and emerging ingredients

Summary

"Ingredient Insights: The High-Protein Trend" identifies on-trend and emerging ingredients to help food and drink manufacturers respond to consumer demand for high-protein products.

As the high-protein trend of recent years shows no signs of slowing, protein-focused innovation is infiltrating an increasingly diverse range of food and drink categories. As issues around health and sustainability come to the fore, manufacturers face pressure to ensure their formulations align with consumer expectations, with the source of protein increasingly as important as the overall quantity.

Scope

• Consumers are most likely to associate "healthy" with "balanced nutrition," highlighting the need for manufacturers to avoid looking at "high-protein" in isolation.


• Natural ingredients are the factor most likely to encourage consumers to choose one brand over another.


• Plant proteins are most positively perceived by consumers as they increasingly seek out healthier and more sustainable protein options.

Reasons to Buy

• Gain insight into consumer trends and perceptions regarding protein fortification ingredients.


• Identify new and emerging ingredients to help products align with consumer demand for protein.


• Explore the key market disrupters impacting current and future demand for protein.


• Discover the latest innovation and learn from what other brands are doing to meet consumer demand for protein.