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Digital Landscape in Middle East and Africa

  • ID: 4667399
  • Report
  • May 2020
  • Region: Middle East, Africa
  • 35 pages
  • Euromonitor International
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Middle East and Africa ranks the lowest in terms of internet penetration. However, with the affordability of smartphones and increasing investment in ICT, the region is the fastest growing in terms of internet users. Gulf countries outstand with higher digital connectivity, while Africa faced challenges due to low digital literacy and lack of infrastructure. As digital access becomes pivotal to economic and social progress, mobile is expected to be the driving platform.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment
Note: Product cover images may vary from those shown
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Digital Landscape in Middle East and Africa
5/14/2020 12:00:00 PM

Introduction
  • Regional Overview
  • Regional overview
  • Forecast Projections
  • Country Snapshots
Note: Product cover images may vary from those shown
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