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U.S. Digital Signage Market Size, Share & Trends Analysis Report by Component, by Hardware Components, by Display Type, by Display Technology, by Application, by Location, by Region, and Segment Forecasts, 2020 - 2027

  • ID: 4668031
  • Report
  • February 2020
  • Region: United States
  • 110 pages
  • Grand View Research
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FEATURED COMPANIES

  • BrightSign, LLC
  • DSA Phototech LLC
  • Fabcon Inc.
  • KeyWest Technology, Inc.
  • Microsoft Corporation
  • OptConnect, LLC
  • MORE
The U.S. digital signage market size is anticipated to reach USD 7.8 billion by 2027, according to this report registering a 6.4% CAGR over the forecast period. The demand is expected to increase as advertisers, enterprises, and corporates are increasingly adopting this technology to promote and distribute content. Advancements in display technology are also likely to drive the market. Furthermore, increasing demand for digital signage solutions from industries such as healthcare, transportation, hospitality, and retail is likely to propel market growth over the forecast period.

Growing adoption of this technology is due to increasing demand for advertising content with enhanced quality and better sharpness. Rising demand for 4K embedded digital displays can be attributed to increase in need for enhanced sharp images. Digital signage above 52 inches are poised to gain popularity over the forecast period as advertisers are increasingly preferring outdoor advertising.

Besides this, software providers are engaged in providing design solutions that are compatible with multiple operating systems to new entrants in the market. They are particularly offering cloud-based design solutions that can aid in managing advertising content displayed on digital signage.

Operational cost of companies is reduced by cutting down the use of paper for advertisements and deviating from traditional marketing activities. In addition, combination of LED-backlit panels is resulting in substantial energy savings. Decrease in energy consumption owing to adoption of enhanced technologies, which includes LED, is attracting enterprises to opt for digital signage.

West U.S. accounted for the largest share in the market in 2019 and is estimated to retain its lead through 2027. The Midwest region is projected to exhibit the highest growth rate during the forecast period owing to burgeoning sales of digital signage in multiple industry verticals across the region.

Some of the prominent companies operating in the market are Cisco Systems, Inc., Intel Corporation, Microsoft Corporation, BrightSign, LLC, Keywest Technology, Inc., Planar System Inc., Scala, Inc., and Hughes Network Systems LLC.

Further key findings from the report suggest:
  • On the basis of display technology, the LCD segment commanded the leading share in the market in 2019 owing to lower manufacturing cost and benefits associated with LCD technology
  • The retail industry was the most prominent application segment in the U.S. digital signage market in 2019. It is estimated to retain its position through 2027, as there is high competition in the industry, which augments the need for innovative advertising medium
  • Based on display type, transparent LED screens are projected to exhibit the highest CAGR during the forecast period as high level of transparency and resolution offered by them proves to be lucrative for advertisers
  • by component, the hardware segment, which includes displays and media players, is anticipated to dominate the market throughout the forecast period as users remain keen on adopting different types of displays
  • The out-store location segment is expected to witness considerable growth through 2027 owing to growing adoption of digital signage in various outdoor applications
  • The West region was the highest revenue generating region in 2019 owing to the adoption of this technology across applications such as retail and hospitality. The region is home to the largest number of companies manufacturing electronic display products
  • Prominent players in the U.S. market include Panasonic Corporation of North America, Cisco Systems, Inc., Intel Corporation, Microsoft Corporation, and Planar System Inc.

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FEATURED COMPANIES

  • BrightSign, LLC
  • DSA Phototech LLC
  • Fabcon Inc.
  • KeyWest Technology, Inc.
  • Microsoft Corporation
  • OptConnect, LLC
  • MORE
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
1.3. List of Data Sources

Chapter 2. Executive Summary
2.1. U.S. Digital Signage-Industry Snapshot &Key Buying Criteria, 2016 - 2027

Chapter 3. Industry Outlook
3.1. Market Segmentation &Scope
3.2. U.S. Digital Signage Market Size and Growth Prospects
3.3. U.S. Digital Signage-Value Chain Analysis
3.4. Market Dynamics
3.4.1. Market driver analysis
3.4.1.1. Increasing demand for 3D and interactive digital signage
3.4.1.2. Need for changing the promotional gimmicks is driving the adoption of digital signage in the healthcare industry
3.4.1.3. Decreasing display panel costs
3.4.1.4. Increasing demand of enterprise for reaching targeted audience in a cost-effective manner is propelling adoption of digital signage
3.4.2. Market restraint analysis
3.4.2.1. Lack of standardization
3.5. Penetration & growth prospect mapping
3.6. U.S. Digital Signage-Key Company Analysis, 2019
3.6.1. Key company analysis, 2019
3.7. U.S. Digital Signage Market-List of other companies in the U.S. digital signage industry
3.8. Industry Analysis-Porter’s
3.9. U.S. Digital Signage-PESTEL Analysis

Chapter 4. U.S. Digital Signage Market Component Estimates & Trend Analysis
4.1. U.S. Digital Signage Market: Component Analysis
4.1.1. Hardware
4.1.1.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
4.1.2. Software
4.1.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
4.1.3. Services
4.1.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)

Chapter 5. U.S. Digital Signage Market Hardware Components Estimates & Trend Analysis
5.1. U.S. Digital Signage Market: Hardware Components Analysis
5.1.1. Displays
5.1.1.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.1.2. Media Players & Extenders
5.1.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.1.3. Others (Mounting Devices & Components)
5.1.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)

Chapter 6. U.S. Digital Signage Market Display Type Estimates & Trend Analysis
6.1. U.S. Digital Signage Market: Display Type Analysis
6.1.1. Video Walls
6.1.1.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.1.2. Video screens
6.1.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.1.3. Transparent LED screens
6.1.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.1.4. Digital posters
6.1.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.1.5. Kiosks
6.1.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.1.6. Others
6.1.6.1. Market estimates and forecasts, 2016 - 2027 (USD Million)

Chapter 7. U.S. Digital Signage Market Display Technology Estimates & Trend Analysis
7.1. U.S. Digital Signage Market: Display Technology Analysis
7.1.1. LCD
7.1.1.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
7.1.2. LED
7.1.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
7.1.3. Projection
7.1.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)

Chapter 8. U.S. Digital Signage Market Display Size Estimates & Trend Analysis
8.1. U.S. Digital Signage Market: Display Size Analysis
8.1.1. Below 32 Inches
8.1.1.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
8.1.2. 32 to 52 Inches
8.1.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
8.1.3. More than 52 Inches
8.1.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)

Chapter 9. U.S. Digital Signage Market Software Estimates & Trend Analysis
9.1. U.S. Digital Signage Market: Software Analysis
9.1.1. Display Software
9.1.1.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
9.1.2. Audience Analytics & Engagement Software
9.1.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)

Chapter 10. U.S. Digital Signage Market Application Estimates & Trend Analysis
10.1. U.S. Digital Signage Market: Application Analysis
10.1.1. Retail
10.1.1.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
10.1.2. Hospitality
10.1.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
10.1.3. Entertainment
10.1.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
10.1.4. Stadiums & Playgrounds
10.1.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
10.1.5. Corporate
10.1.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
10.1.6. Banking
10.1.6.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
10.1.7. Healthcare
10.1.7.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
10.1.8. Education
10.1.8.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
10.1.9. Transportation
10.1.9.1. Market estimates and forecasts, 2016 - 2027 (USD Million)

Chapter 11. U.S. Digital Signage Market Location Estimates & Trend Analysis
11.1. U.S. Digital Signage Market: Location Analysis
11.1.1. In-store
11.1.1.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
11.1.2. Out-store
11.1.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)

Chapter 12. U.S. Digital Signage Market Regional Estimates & Trend Analysis
12.1. U.S. Digital Signage Market Share By Region, 2019 &2027
12.2. Northeast
12.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
12.2.2. New York
12.2.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
12.2.3. Maryland
12.2.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
12.2.4. Pennsylvania
12.2.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
12.3. Southeast
12.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
12.3.2. Florida
12.3.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
12.3.3. North Carolina
12.3.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
12.4. West
12.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
12.4.2. California
12.4.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
12.4.3. Idaho
12.4.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
12.4.4. Nevada
12.4.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
12.5. Midwest
12.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
12.5.2. Illinois
12.5.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
12.5.3. Ohio
12.5.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
12.5.4. Nebraska
12.5.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
12.5.5. Minnesota
12.5.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
12.6. Southwest
12.6.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
12.6.2. Texas
12.6.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)

Chapter 13. Competitive Landscape
13.1. Planar Systems Inc.
13.1.1. Company overview
13.1.2. Financial performance
13.1.3. Product benchmarking
13.1.4. Recent developments
13.2. Exceptional 3D, Inc.
13.2.1. Company overview
13.2.2. Product benchmarking
13.2.3. Recent developments
13.3. Christie Digital Systems USA, Inc.
13.3.1. Company overview
13.3.2. Product benchmarking
13.3.3. Recent developments
13.4. Broadsign International, LLC
13.4.1. Company overview
13.4.2. Product benchmarking
13.4.3. Recent developments
13.5. Fabcon Inc.
13.5.1. Company overview
13.5.2. Product benchmarking
13.6. BrightSign, LLC
13.6.1. Company overview
13.6.2. Financial performance
13.6.3. Product benchmarking
13.6.4. Recent developments
13.7. KeyWest Technology, Inc.
13.7.1. Company overview
13.7.2. Product benchmarking
13.7.3. Recent developments
13.8. Cisco Systems, Inc.
13.8.1. Company overview
13.8.2. Financial Performance
13.8.3. Product benchmarking
13.8.4. Recent developments
13.9. Intel Corporation
13.9.1. Company overview
13.9.2. Financial performance
13.9.3. Product benchmarking
13.9.4. Recent developments
13.10. Microsoft Corporation
13.10.1. Company overview
13.10.2. Financial performance
13.10.3. Product benchmarking
13.10.4. Recent developments
13.11. NEC Display Solutions of America, Inc.
13.11.1. Company overview
13.11.2. Financial performance
13.11.3. Product benchmarking
13.11.4. Recent developments
13.12. Scala, Inc.
13.12.1. Company overview
13.12.2. Product benchmarking
13.12.3. Recent developments
13.13. Morrow Technologies Corporation
13.13.1. Company overview
13.13.2. Product benchmarking
13.13.3. Recent developments
13.14. OptConnect, LLC
13.14.1. Company overview
13.14.2. Product benchmarking
13.14.3. Recent developments
13.15. Meridian Kiosks LLC
13.15.1. Company overview
13.15.2. Product benchmarking
13.15.3. Recent developments
13.16. Hughes Network Systems LLC
13.16.1. Company overview
13.16.2. Financial performance
13.16.3. Product benchmarking
13.16.4. Recent developments
13.17. Visix, Inc.
13.17.1. Company overview
13.17.2. Product benchmarking
13.17.3. Recent developments
13.18. ZERO-IN
13.18.1. Company overview
13.18.2. Product benchmarking
13.19. Mvix(USA), Inc.
13.19.1. Company overview
13.19.2. Product benchmarking
13.19.3. Recent developments
13.20. DSA Phototech LLC
13.20.1. Company overview
13.20.2. Product benchmarking
Note: Product cover images may vary from those shown
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  • Planar Systems Inc.
  • Exceptional 3D, Inc.
  • Christie Digital Systems USA, Inc.
  • Broadsign International, LLC
  • Fabcon Inc.
  • BrightSign, LLC
  • KeyWest Technology, Inc.
  • Cisco Systems, Inc.
  • Intel Corporation
  • Microsoft Corporation
  • NEC Display Solutions of America, Inc.
  • Scala, Inc.
  • Morrow Technologies Corporation
  • OptConnect, LLC
  • Meridian Kiosks LLC
  • Hughes Network Systems LLC
  • Visix, Inc.
  • ZERO-IN
  • Mvix(USA), Inc.
  • DSA Phototech LLC
Note: Product cover images may vary from those shown
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