Country Profile: Confectionery in Norway
Summary
The confectionery sector in Norway is led by the chocolate category in both value and volume terms in 2017. The gum category is expected to register the fastest value and volume growth during 2017-2022. E-retailers accounted for the leading share in the distribution of confectionery products in the country. Free from attribute is the top growth driver in the health & wellness market. Flexible packaging is the most commonly used package material, followed by paper & board . Mondelez International, Inc, Orkla Group and Mars, Incorporated are the leading market players in the Norwegian confectionery sector.
the Country Profile report on the confectionery sector in Norway provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
Scope
Reasons to Buy
Summary
The confectionery sector in Norway is led by the chocolate category in both value and volume terms in 2017. The gum category is expected to register the fastest value and volume growth during 2017-2022. E-retailers accounted for the leading share in the distribution of confectionery products in the country. Free from attribute is the top growth driver in the health & wellness market. Flexible packaging is the most commonly used package material, followed by paper & board . Mondelez International, Inc, Orkla Group and Mars, Incorporated are the leading market players in the Norwegian confectionery sector.
the Country Profile report on the confectionery sector in Norway provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2012-2022
- Category coverage: Value and growth analysis for chocolate, gum and sugar confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
- Leading players: Market share of brands and private labels in value terms in 2017
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, vending machine, department stores, and others
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; pack type data for: Film, tray, can, stand up pouch, foil, wrapper, blister pack, carton-folding, tub, and bag/sachet.
Scope
- The per capita consumption of confectionery was higher in Norway compared to both the regional and global levels in 2017.
- Of the three categories, chocolate was the largest in the Norwegian confectionery sector.
- E-retailers was the leading distribution channel in the Norwegian confectionery sector, followed by convenience stores.
- Freia was the leading brand in the Norwegian confectionery sector.
- Flexible packaging was the most commonly used package material in the Norwegian confectionery sector.
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
Table of ContentsReport scope
Executive summary
Norway in the global and regional context
Norway in the global and Western Europe confectionery sector
Norway compared to other leading countries in Western Europe
Per capita consumption and expenditure - Norway compared to Western Europe and global levels
Sector analysis - confectionery
Country snapshot - confectionery sector in Norway
Value and volume analysis - confectionery sector in Norway
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: chocolate
Segment analysis (in value terms): chocolate
Segment analysis (in volume terms): chocolate
Category analysis: gum
Segment analysis (in value terms): gum
Segment analysis (in volume terms): gum
Category analysis: sugar confectionery
Segment analysis (in value terms): sugar confectionery
Segment analysis (in volume terms): sugar confectionery
Distribution analysis
Distribution channel share analysis: confectionery
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Degree of consolidation/fragmentation by category
Health & wellness
Health & wellness trend analysis
Health & wellness market analysis by product attribute
Health & wellness market analysis by consumer benefit
Category comparison - with health & wellness claims and without health & wellness claims
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Country snapshot - leading value categories and fastest-growing segments
Cross category comparison - by value (2012-2022)
Cross category comparison - by volume (2012-2022)
Per capita consumption (by category), Norway compared to Western Europe and global levels (in kg), 2017
Chocolate - value analysis by segment, 2012-2022
Chocolate - volume analysis by segment, 2012-2022
Gum - value analysis by segment, 2012-2022
Gum - volume analysis by segment, 2012-2022
Sugar confectionery - value analysis by segment, 2012-2022
Sugar confectionery - volume analysis by segment, 2012-2022
Change in distribution share, 2012-2017
Category comparison - with health & wellness and without health & wellness claims, 2012-2022
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in kg), 2012-2022
Per capita expenditure, 2012-2022
Confectionery sales distribution in Norway - by category, 2017
Brand share (in value and volume terms) in the confectionery sector, 2017
Brand share (in value and volume terms) in the confectionery sector by category, 2017
Key health & wellness product attributes driving sales in Norway, 2012-2022
Key health & wellness consumer benefits driving sales in Norway, 2012-2022
Pack material (in million pack units), 2012-2022
Pack materials by category (in million pack units), 2017
Pack type (in million pack units), 2012-2022
Pack types by category (in million pack units), 2017
Closure type (in million pack units), 2012-2022
Closure types by category (in million pack units), 2017
Primary outer type (in million pack units), 2012-2022
Primary outer types by category (in million pack units), 2017
Real GDP and annual growth (%), 2014-2022
Nominal GDP and annual growth (%), 2014-2022
Consumer price inflation (%), 2014-2022
Employed people and unemployment rate (%), 2014-2022
Nominal household final consumption expenditure and annual growth (%), 2014-2022
Population and annual growth (%), 2014-2022
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2012-2022
List of Figures
Value and volume share of Norway in the global and Western Europe confectionery sector, 2017-2022
Norway compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Norway, Western Europe, and global, 2012-2022
PCE comparison - Norway, Western Europe, and global, 2012-2022
Market size and growth analysis by value and volume, confectionery sector, 2012-2022
Cross category comparison - by value growth rate (2012-2022)
Change in category share (in value terms), 2017-2022
Cross category comparison - by volume growth rate (2012-2022)
Change in category share (in volume terms), 2017-2022
Market size and growth analysis by value and volume, chocolate category, 2012-2022
Market size and growth analysis by value and volume, gum category , 2012-2022
Market size and growth analysis by value and volume, sugar confectionery category, 2012-2022
Share of key distribution channels (in value terms) - confectionery, 2017
Key distribution channel share by category (in value terms), 2017
Leading brands (in value and volume terms) in the confectionery sector, 2017
Leading brands (in value and volume terms) by category in the confectionery sector, 2017
Category-wise consolidation/fragmentation (in value terms) - confectionery, 2017*
Value of health & wellness claims by category, 2017-2022
Contribution of health & wellness by product attributes, 2017-2022
Contribution of health & wellness by consumer benefits, 2017-2022
Key pack materials in the Norwegian confectionery sector, percentage share of pack units, 2017
Annual growth rate by key pack material, 2012-2022
Use of pack material by category (in pack units), 2017
Key pack types in the Norwegian confectionery sector, percentage share of pack units, 2017
Annual growth rate by key pack type, 2012-2022
Use of pack type by category (in pack units), 2017
Key closure types in the Norwegian confectionery sector, percentage share of pack units, 2017
Annual growth rate by key closure type, 2012-2022
Use of closure type by category (in pack units), 2017
Key primary outer typed in the Norwegian confectionery sector, percentage share of pack units, 2017
Annual growth rate by key primary outer type, 2012-2022
Use of primary outer type by category (in pack units), 2017
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q3 2017
Five highest risk nations in GCRI Q3 2017
Country risk analysis - Norway compared to Western Europe and the world
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Alfred Ritter Gmbh & Co KG
- August Storck KG
- Axellus A/S
- Brynild Gruppen AS
- Mondelez International Inc
- Nestle SA
- TOMS Gruppen AS
- Ricola AG
- Perfetti Van Melle S.p.A.
- Lofthouse of Fleetwood Ltd
- Ferrero SpA
- Chocoladenfabriken Lindt & Sprüngli AG
- Candyking International AB
- HARIBO GmbH & Co. KG
