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TV Services: Disruption by Virtual MVPDs

  • ID: 4668668
  • Report
  • Region: United States
  • 58 Pages
  • Parks Associates
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FEATURED COMPANIES

  • A+E Networks
  • Charter
  • Didja
  • Google
  • Now TV
  • Sling TV
  • MORE

Sling TV introduced the world to streaming pay-TV service, which has evolved into the concept of “virtual MVPDs.” As the market becomes more crowded, virtual MVPDs must differentiate their offerings to compete not only with each other but also compete with traditional pay-TV operators.

This report identifies virtual MVPD deployment and growth strategies, identifies market differentiators, and sizes the market for virtual MVPD subscriptions.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • A+E Networks
  • Charter
  • Didja
  • Google
  • Now TV
  • Sling TV
  • MORE

1.0 Report Summary
1.1 Purpose of Report
1.2 Research Approach/Sources

2.0 The State of Pay TV
2.1 A Market Primed for Disruption
2.2 The Rise of Online Pay-TV Services
2.2.1 Birth of a Market
2.2.2 Content Strategies and Licensing
2.2.3 Market Growth
2.2.4 Service Evolution
2.3 Understanding the Online Pay-TV Audience

3.0 Competition in Online Pay-TV
3.1 Sling TV (DISH Network)
3.2 PlayStation Vue (Sony)
3.3 Philo
3.4 Hulu with Live TV (Disney, Fox, NBCU, Time Warner)
3.5 DIRECTV NOW / Watch TV (AT&T)
3.6 YouTube TV (Google)
3.7 fuboTV
3.8 Spectrum TV Stream / TV Choice (Charter)
3.9 Xfinity Instant TV (Comcast)
3.10 Future Competitors

4.0 Market Sizing and Forecast

5.0 The of Future Pay TV

6.0 Global Competition in Online Pay TV

7.0 Recommendations

8.0 Appendix
8.1 Glossary
8.2 Index
8.3 Image Sources

List of Figures

  • Disruption Model
  • Pay-TV Penetration and ARPU 2011 - 2017
  • OTT Services Entering and Exiting the U.S. Market 2013-2018
  • Growth of Online Pay-TV Services
  • Online Pay-TV Adoption 2017-2018
  • Age of Pay-TV Subscribers
  • Online Pay-TV Subscriber and Intender Demographics
  • Changes Made to Pay TV vs. Online Pay TV
  • NPS: Online Pay-TV Services
  • Likelihood of Cancelling Online Pay-TV Services
  • Churn Rates of Pay-TV and OTT Categories
  • Video Service Loyalty of Subscribers with Multiple Services
  • Tiers of Online Pay-TV Services
  • Online Pay-TV Service Comparison Table
  • Forecast: Pay-TV Subscriptions by Type (2017-2023)
  • Forecast: Online Pay-TV Subscriptions by Provider (2017-2023)
  • Forecast: Online Pay-TV by Market Share (2017-2023)
  • Pay-TV Service Tiers
  • Live TV Broadcasts vs. OTT VOD
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FEATURED COMPANIES

  • A+E Networks
  • Charter
  • Didja
  • Google
  • Now TV
  • Sling TV
  • MORE

1.1 Purpose of Report
Sling TV introduced the world to streaming pay-TV service, which has evolved into the concept of “virtual MVPDs. ” As the market becomes crowded, virtual MVPDs must differentiate their offerings to compete not only with each other but also with traditional pay-TV operators.

This report identifies virtual MVPD deployment and growth strategies, identifies market differentiators, and sizes the market for virtual MVPD subscriptions.

This report provides answers to several burning questions in the industry:
1. What are online pay-TV services, and in what ways do they differ from their traditional pay-TV
counterparts?
2. How quickly are online pay-TV services being adopted, and how big is the potential market for
their adoption?
3. Who are the targets for online pay-TV services, and in what ways do those consumers differ
from traditional pay-TV subscribers?
4. In what ways will the rise of online pay-TV services affect other video services such as
traditional pay TV, OTT, and alternative content?
5. Which online pay-TV services will be successful, and what are the success factors that give
them an edge over their competitors?

1.2 Research Approach/Sources
The TV Services: Disruption by Virtual MVPDs report draws information and data primarily from three sources: 

Consumer-reported data regarding traditional and online pay-TV penetration, viewing habits, demographics, and preferences
Interviews with companies from all areas of the video entertainment ecosystem including traditional pay-TV providers, OTT providers, content creators, online pay-TV providers, and enabling video technology providers
Secondary research gathered from various industry news sources and through attendance of industry events.

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  • A+E Networks
  • ABC
  • AirTV
  • AMC Networks
  • Apple
  • AT&T
  • CBS
  • CenturyLink
  • Charter
  • Cheddar
  • Cinemax
  • CONtv
  • Cord Cutters
  • Cord Nevers
  • Cox
  • CuriositySteam
  • Didja
  • DIRECTV Now
  • Discovery
  • Dish Network
  • Docurama
  • Dove Channel
  • Fox
  • fuboTV
  • Google
  • Grokker Fitness
  • HBO
  • Hulu
  • Locast
  • NBA League Pass
  • NBC
  • Netflix
  • Now TV
  • NPS
  • Pantaya
  • PlayStation Vue
  • Scripps Networks
  • Showtime
  • Sinclair Broadcasting
  • Sky
  • Sling TV
  • Sony
  • Spectrum
  • STARZ
  • Sundance Now
  • TEGNA
  • The CW
  • TV Choice
  • TV Everywhere
  • TV Stream
  • Viacom
  • VRV
  • YouTube
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Order Online - visit: https://www.researchandmarkets.com/reports/4668668
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