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Halloween in the UK - 2018

  • ID: 4699912
  • Report
  • Region: United Kingdom, Great Britain
  • 82 pages
  • GlobalData
1h Free Analyst Time

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FEATURED COMPANIES

  • Aldi
  • Boots
  • Iceland
  • Morrisons
  • Poundstretcher
  • TK Maxx
  • MORE
Halloween in the UK - 2018

Summary

"Halloween in the UK - 2018", report forms part of Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Halloween. The report analyses the market, the major players, the main trends, and consumer attitudes.

Scope
  • Over half of UK consumers spent on Halloween with shopper penetration rising 4.5ppts on 2017 to reach 51.5%.
  • Decorations increased in popularity as more people to chose to dress up their homes for Halloween.
  • Discounters proved popular for clothing & costume accessories as value for money influenced retailer choice.
Reasons to Buy
  • Use our in-depth consumer insight to learn which categories within Halloween are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and interesting product ranges in order to maximise sales potential.
  • Use our in-depth analysis to understand which retailers are leading in certain Halloween product categories and why.
  • Use our average spend data to understand how much consumers are prepared to pay in each Halloween category.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Aldi
  • Boots
  • Iceland
  • Morrisons
  • Poundstretcher
  • TK Maxx
  • MORE
  • THE KEY FINDINGS
  • The Key Findings
  • Over half of UK consumers spent on Halloween with shopper penetration rising 4.5ppts on 2017 to reach 51.5%
  • Decorations increased in popularity as more people to chose to dress up their homes for Halloween
  • Discounters proved popular for clothing & costume accessories as value for money influenced retailer choice
  • Trend insight - stores
  • Trend insight - social media - Instagram
  • Trend insight - social media - Facebook
  • Trend insight - social media - Twitter
  • Trend insight - online
  • CONSUMER ATTITUDES
  • Key findings
  • Halloween shopper penetration
  • Halloween retail penetration
  • Halloween leisure/going out penetration
  • Halloween shopper profile
  • Financial wellbeing
  • Halloween spending
  • Financing spending
  • Halloween spending
  • Halloween activities
  • Halloween statements
  • Retailer selection
  • Retailer ratings - grocers
  • Retailer ratings - non-food retailers
  • DECORATIONS
  • Key findings
  • Retailer selection
  • Channel usage
  • Device usage
  • Fulfilment
  • Retailer used
  • Buying dynamics
  • CLOTHING & COSTUME PRODUCTS
  • Key findings
  • Retailer selection
  • Channel usage
  • Device usage
  • Fulfilment
  • Retailer used
  • Buying dynamics
  • FOOD
  • Key findings
  • Retailer selection
  • Channel usage
  • Device usage
  • Fulfilment
  • Retailer used
  • Buying dynamics
  • ENTERTAINMENT & STATIONERY
  • Key findings
  • Retailer selection
  • Channel usage
  • Device usage
  • Fulfilment
  • Retailer used
  • Buying dynamics
  • METHODOLOGY
  • Technical details: consumer survey work
List of Tables
Retailer ratings across key measures - grocers, 2018
Retailer ratings across key measures - non-food retailers, 2018
Retailers used - Halloween decorations, ppt change 2017 to 2018
Spend - decorations, 2017 & 2018
Products purchased - pumpkins, 2017 & 2018
Retailers used - pumpkins, 2017 & 2018
Products purchased - home decorations, 2017 & 2018
Retailers used - home decorations, 2017 & 2018
Products purchased - tableware, 2017 & 2018
Retailers used - tableware, 2017 & 2018
Retailers used - clothing & costume products, ppt change 2017 to 2018
Spend - clothing & costume products, 2017 & 2018
Products purchased - kids costumes, 2017 & 2018
Retailers used - kids costumes, 2017 & 2018
Products purchased - adult costumes, 2017 & 2018
Retailers used - adult costumes, 2017 & 2018
Products purchased - costume accessories, 2017 & 2018
Retailers used - costume accessories, 2017 & 2018
Retailers used - Halloween food products, ppt change 2017 to 2018
Spend - food products, 2017 & 2018
Products purchased - chocolate, 2017 & 2018
Retailers used - chocolate, 2017 & 2018
Products purchased - sweets & candy, 2017 & 2018
Retailers used - sweets & candy, 2017 & 2018
Products purchased - cakes, 2017 & 2018
Retailers used - cakes, 2017 & 2018
Retailers used - entertainment & stationery, ppt change 2017 & 2018
Spend - entertainment & stationery, 2017 & 2018
Products purchased - film & music, 2017 & 2018
Retailers used - film & music, 2017 & 2018
Products purchased - stationery & books, 2017 & 2018
Retailers used - stationery & books, 2017 & 2018
Products purchased - games & apps, 2017 & 2018
Retailers used - games & apps, 2017 & 2018

List of Figures
Halloween shopper penetration, overall and by demographic, 2018 & 2017 shopper penetration
Halloween retail penetration, overall and by demographic, 2018 & 2017 retail penetration
Halloween leisure/going out penetration, overall and by demographic, 2018 & 2017 leisure/ going out penetration
Halloween shopper profile, 2018
Financial wellbeing compared to last year, 2017 & 2018
Halloween spending compared to last year, 2017 & 2018
How consumers financed Halloween spending, 2017 & 2018
Retail and leisure split of Halloween spending, 2017 & 2018
Halloween activities undertaken, 2018 & ppt change on 2017
Agreement and disagreement with statements about Halloween, 2018
Retailers that did the best job of promoting Halloween, 2018
What's driving retailer selection (decorative products), 2018, & ppt change on 2017
Consumers using each channel for purchasing decorative products (browsed & purchased), 2018
Consumers using each device for purchasing decorative products (browsed & purchased), 2018
Fulfilment options for Halloween decoration purchases made online, 2017 & 2018
Top 10 retailers shopped at for decorative products, 2017 & 2018
Halloween decorations penetration, overall and by demographic, 2018 & 2017 decorations penetration
Pumpkins penetration, overall and by demographic, 2018 & 2017 pumpkins penetration
Home decorations penetration, overall and by demographic, 2018 & 2017 home decorations penetration
Tableware penetration, overall and by demographic, 2018 & 2017 tableware penetration
Planned/impulse purchases (overall decorative products), 2017 & 2018
Planned/impulse purchases (decorative product categories), 2017 & 2018
What's driving retailer selection (clothing & costume products), 2018, & ppt change on 2017
Consumers using each channel for purchasing clothing & costume products (browsed & purchased), 2018
Consumers using each device for purchasing clothing & costume products (browsed & purchased), 2018
Fulfilment options for clothing & costume purchases made online, 2017 & 2018
Top 10 retailers shopped at for clothing & costume products 2017 & 2018
Clothing & costume penetration, overall and by demographic, 2018 & 2017 clothing & costume penetration
Kids costume penetration, overall and by demographic, 2018 & 2017 kids costume penetration
Adult costume penetration, overall and by demographic, 2018 & 2017 adult costume penetration
Costume accessories penetration, overall and by demographic, 2018 & 2017 costume accessories penetration
Planned/impulse purchases (clothing & costume products), 2017 & 2018
Planned/impulse purchases (clothing & costume product categories), 2017 & 2018
What's driving retailer selection (food products), 2018, & ppt change on 2017
Consumers using each channel for purchasing food products (browsed & purchased), 2018
Consumers using each device for purchasing food products (browsed & purchased), 2018
Fulfilment options for food purchases made online, 2017 & 2018
Top 10 retailers shopped at for food, 2017 & 2018
Food penetration, overall and by demographic, 2018 & 2017 food penetration
Chocolate penetration, overall and by demographic, 2018 & 2017 chocolate penetration
Sweets & candy penetration, overall and by demographic, 2018 & 2017 sweets & candy penetration
Cakes penetration, overall and by demographic, 2018 & 2017 cakes penetration
Planned/impulse purchases (food products), 2017 & 2018
Planned/impulse purchases (food categories), 2017 & 2018
What's driving retailer selection (entertainment & stationery), 2018, & ppt change on 2017
Consumers using each channel for purchasing entertainment & stationery (browsed & purchased), 2018
Consumers using each device for purchasing entertainment & stationery (browsed & purchased), 2018
Fulfilment options for entertainment & stationery purchases made online, 2017 & 2018
Top 5 retailers shopped at for entertainment & stationery 2017 & 2018
Entertainment & stationery penetration, overall and by demographic, 2018 & 2017 entertainment & stationery penetration
Film & music penetration, overall and by demographic, 2018 & 2017 film & music penetration
Stationery & books penetration, overall and by demographic, 2018 & 2017 stationery & books penetration
Games & apps penetration, overall and by demographic, 2018 & 2017 games & apps penetration
Planned/impulse purchases (entertainment & stationery), 2017 & 2018
Planned/impulse purchases (entertainment & stationery categories), 2017 & 2018
Note: Product cover images may vary from those shown
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  • Poundland
  • B&M
  • Home Bargains
  • Tesco
  • ASDA
  • H&M
  • Waitrose
  • John Lewis
  • Morrisons
  • Sainsbury's
  • New Look
  • Aldi
  • Co-op
  • Lidl
  • Wilko
  • Missguided
  • Topshop
  • ASOS
  • Amazon
  • Boots
  • Primark
  • Superdrug
  • WH Smith
  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest
  • Poundstretcher
  • TK Maxx
  • Iceland
  • Marks & Spencer
  • Netflix
  • Apple
  • The Works
  • Next
  • Clinton Cards
Note: Product cover images may vary from those shown
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