Retail in Japan

Report
106 Pages
February 2024
Region: Japan
Euromonitor International
ID: 4700746

Retail maintained solid current value growth in Japan in 2023, with increases across both offline and e-commerce. In 2023, offline retail regained stronger momentum due to the return of mobility post-COVID-19. On 8 May 2023, the Japanese government announced that it would reclassify COVID-19 as a class 5 infectious disease, which is the same classification as seasonal flu.

The Retail in Japan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Retail market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

RETAIL IN JAPAN

EXECUTIVE SUMMARY

Retail in 2023: The big picture
Private label development key for retailers to stay competitive
New regulation on stealth marketing (Endorsements and Testimonials in Advertising) impacts e-commerce and direct selling
What next for retail?

OPERATING ENVIRONMENT

Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Hatsu Uri (“First Sales”) at New Year
Valentine’s Day
White Day
Mother’s Day
Father’s Day
Summer bargains
Halloween
Black Friday and Cyber Monday
Christmas and year-end bargains

MARKET DATA

Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 3 Sales in Retail Offline by Channel: Value 2018-2023
Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 5 Retail Offline Outlets by Channel: Units 2018-2023
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 7 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 9 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 10 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 11 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 12 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 13 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 14 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 15 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 16 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 17 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 18 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 19 Retail GBO Company Shares: % Value 2019-2023
Table 20 Retail GBN Brand Shares: % Value 2020-2023
Table 21 Retail Offline GBO Company Shares: % Value 2019-2023
Table 22 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 23 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 24 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 25 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 26 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 27 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 28 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 29 Grocery Retailers LBN Brand Shares: Selling Space 2020-2023
Table 30 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 31 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 32 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 33 Non-Grocery Retailers LBN Brand Shares: Selling Space 2020-2023
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 40 Forecast Sales in Retail E-Commerce by Channel: Value 2023-2028
Table 41 Forecast Sales in Retail E-Commerce by Channel: % Value Growth 2023-2028
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028

DISCLAIMER

SOURCES

Summary 2 Research Sources

CONVENIENCE RETAILERS IN JAPANKEY DATA FINDINGS

2023 DEVELOPMENTS

Increase in social activities and back to office momentum bring back demand
Right pricing strategy key to retain consumers
Rebound of inbound tourism supports growth

PROSPECTS AND OPPORTUNITIES

Sufficient workforce and automation will be needed for sustainable growth
Private label lines set to continue to expand to non-food categories
New concept stores likely to move towards sustainability

CHANNEL DATA

Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Convenience Retailers GBO Company Shares: % Value 2019-2023
Table 57 Convenience Retailers GBN Brand Shares: % Value 2020-2023
Table 58 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
Table 59 Convenience Retailers LBN Brand Shares: Selling Space 2020-2023
Table 60 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

HYPERMARKETS IN JAPANKEY DATA FINDINGS

2023 DEVELOPMENTS

Price rises benefit value sales of hypermarkets, but not volume
Strong traction for private label
Seiyu reinforces localisation with locally sourced produce

PROSPECTS AND OPPORTUNITIES

Strategic changes in focus expected when it comes to product range
Despite population decline, hypermarkets set to benefit from more tourists
Players likely to continue to push sustainability

CHANNEL DATA

Table 62 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 64 Hypermarkets GBO Company Shares: % Value 2019-2023
Table 65 Hypermarkets GBN Brand Shares: % Value 2020-2023
Table 66 Hypermarkets LBN Brand Shares: Outlets 2020-2023
Table 67 Hypermarkets LBN Brand Shares: Selling Space 2020-2023
Table 68 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 69 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

SUPERMARKETS IN JAPANKEY DATA FINDINGS

2023 DEVELOPMENTS

Supermarkets performs well despite price rises, following changes in consumers’ habits
Competition with health and personal care stores and variety stores continues
New types of supermarket outlets appear, providing convenience and experiences

PROSPECTS AND OPPORTUNITIES

Logistics challenges and opportunities await
Net super set to expand further as consumers appreciate its convenience
Self-checkout and non-cash operations may be ways to cope with labour shortages

CHANNEL DATA

Table 70 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 71 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 72 Supermarkets GBO Company Shares: % Value 2019-2023
Table 73 Supermarkets GBN Brand Shares: % Value 2020-2023
Table 74 Supermarkets LBN Brand Shares: Outlets 2020-2023
Table 75 Supermarkets LBN Brand Shares: Selling Space 2020-2023
Table 76 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

SMALL LOCAL GROCERS IN JAPANKEY DATA FINDINGS

2023 DEVELOPMENTS

Closure of outlets in Shotengai is a major issue
Strong demand for authentic products helps drive sales
Affordable indulgences and heightened health awareness

PROSPECTS AND OPPORTUNITIES

Urban/rural inequality in shopping opportunities likely to continue
Tough competition in grocery retailing set to continue
New concepts and niches anticipated to be seen in small local grocers

CHANNEL DATA

Table 78 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 80 Small Local Grocers GBO Company Shares: % Value 2019-2023
Table 81 Small Local Grocers GBN Brand Shares: % Value 2020-2023
Table 82 Small Local Grocers LBN Brand Shares: Outlets 2020-2023
Table 83 Small Local Grocers LBN Brand Shares: Selling Space 2020-2023
Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

APPAREL AND FOOTWEAR SPECIALISTS IN JAPANKEY DATA FINDINGS

2023 DEVELOPMENTS

Fast Retailing focuses on experiences to draw consumers into its physical outlets
Pure online players enter the physical space - showrooming is important in Japan
Overseas players are re-entering Japan with localisation in mind

PROSPECTS AND OPPORTUNITIES

Return of inbound tourists should help maintain growth for physical stores
Incorporating digital features to enhance the customer experience
Apparel and footwear specialists to move beyond selling apparel and footwear

CHANNEL DATA

Table 86 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 88 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
Table 89 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
Table 90 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
Table 91 Apparel and Footwear Specialists LBN Brand Shares: Selling Space 2020-2023
Table 92 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 93 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

APPLIANCES AND ELECTRONICS SPECIALISTS IN JAPANKEY DATA FINDINGS

2023 DEVELOPMENTS

Yodobashi hopes to open in Ikebukuro
Yamada continues to expand to adjacent areas
Online sales strategy at the diversification/experimentation stage

PROSPECTS AND OPPORTUNITIES

Who dictates the price tag is gradually changing
Different approaches to attracting consumers
Addressing the need for different products through crowdfunding

CHANNEL DATA

Table 94 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 95 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 96 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
Table 97 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
Table 98 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
Table 99 Appliances and Electronics Specialists LBN Brand Shares: Selling Space 2020-2023
Table 100 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 101 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

HEALTH AND BEAUTY SPECIALISTS IN JAPANKEY DATA FINDINGS

2023 DEVELOPMENTS

Physical outlets regain momentum post-COVID-19, and competition intensifies both online and offline
Increased activities outside the home generate demand for OTC products
Online offerings increase

PROSPECTS AND OPPORTUNITIES

Unique private label launches could be key to retain consumers
Continued development of private label lines targeted towards Gen Z expected
Femtech and femcare likely to be the next trends in health and beauty specialists

CHANNEL DATA

Table 102 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 103 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 104 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
Table 105 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
Table 106 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
Table 107 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
Table 108 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
Table 109 Health and Beauty Specialists LBN Brand Shares: Selling Space 2020-2023
Table 110 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 111 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 112 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
Table 113 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028

HOME PRODUCTS SPECIALISTS IN JAPANKEY DATA FINDINGS

2023 DEVELOPMENTS

Nitori extends its lead thanks to constant development
Cainz acquires variety stores player Tokyu Hands

The struggles of DCM

PROSPECTS AND OPPORTUNITIES

Increasing demand likely to be hampered by the move to second-hand
Investment in back-end tech to improve digital activities
Sustainability begins to take root

CHANNEL DATA

Table 114 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 115 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 116 Sales in Home Products Specialists by Channel: Value 2018-2023
Table 117 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
Table 118 Home Products Specialists GBO Company Shares: % Value 2019-2023
Table 119 Home Products Specialists GBN Brand Shares: % Value 2020-2023
Table 120 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
Table 121 Home Products Specialists LBN Brand Shares: Selling Space 2020-2023
Table 122 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 123 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 124 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
Table 125 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028

GENERAL MERCHANDISE STORES IN JAPANKEY DATA FINDINGS

2023 DEVELOPMENTS

Department stores recovers as inbound tourism rebounds, and floor layouts change to meet consumers’ needs
Seven & i Holdings sells Sogo and Seibu after turmoil
Variety stores compete with low prices and unique private label lines

PROSPECTS AND OPPORTUNITIES

Pricing will be key for variety stores
Reaching out to younger consumers will be key
Department stores likely to focus on food

CHANNEL DATA

Table 126 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
Table 127 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 128 General Merchandise Stores GBO Company Shares: % Value 2019-2023
Table 129 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
Table 130 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
Table 131 General Merchandise Stores LBN Brand Shares: Selling Space 2020-2023
Table 132 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 133 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

DIRECT SELLING IN JAPANKEY DATA FINDINGS

2023 DEVELOPMENTS

Face-to-face events return post-pandemic
Investigations by Consumer Affairs Agency damage reputation of direct selling
Online presence is becoming more important to compete

PROSPECTS AND OPPORTUNITIES

New regulation will impact future advertising for direct sellers

Direct selling a key retail channel for emerging concepts such as CBD

Yakult Honsha will continue to lead and launch new products

CHANNEL DATA

Table 134 Direct Selling by Category: Value 2018-2023
Table 135 Direct Selling by Category: % Value Growth 2018-2023
Table 136 Direct Selling GBO Company Shares: % Value 2019-2023
Table 137 Direct Selling GBN Brand Shares: % Value 2020-2023
Table 138 Direct Selling Forecasts by Category: Value 2023-2028
Table 139 Direct Selling Forecasts by Category: % Value Growth 2023-2028

VENDING IN JAPANKEY DATA FINDINGS

2023 DEVELOPMENTS

Food vending continues to see innovation and new opportunities
Vending machines are used to build relationships and loyalty
Coca-Cola incorporates dynamic pricing in vending

PROSPECTS AND OPPORTUNITIES

Tobacco vending will struggle to maintain a presence
Innovative vending machines set to continue to be launched, attracting tourists
Overseas players enter vending in Japan, introducing new concepts

CHANNEL DATA

Table 140 Vending by Category: Value 2018-2023
Table 141 Vending by Category: % Value Growth 2018-2023
Table 142 Vending GBO Company Shares: % Value 2019-2023
Table 143 Vending GBN Brand Shares: % Value 2020-2023
Table 144 Vending Forecasts by Category: Value 2023-2028
Table 145 Vending Forecasts by Category: % Value Growth 2023-2028

RETAIL E-COMMERCE IN JAPANKEY DATA FINDINGS

2023 DEVELOPMENTS

E-commerce growth slows after its peak during COVID-19
New regulation on stealth marketing (Endorsements and Testimonials in Advertising)
Grocery players accelerate their e-commerce offerings

PROSPECTS AND OPPORTUNITIES

Delivery fees and last-mile delivery concern consumers
Marketplace ecosystems set to develop and intensify the competition
Digital inclusivity and safety will be areas of focus for an ageing society

CHANNEL DATA

Table 146 Retail E-Commerce by Channel and Category: Value 2018-2023
Table 147 Retail E-Commerce by Channel and Category: % Value Growth 2018-2023
Table 148 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 149 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 150 Forecast Retail E-Commerce by Channel and Category: Value 2023-2028
Table 151 Forecast Retail E-Commerce by Channel and Category: % Value Growth 2023-2028

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