Competitive Strategies in Luxury Goods

Strategies in luxury companies have been evolving in recent years under the impact of digitalisation and changing consumer values. Despite threats of a trade war and global economic uncertainty, the outlook for luxury companies overall remains optimistic. Recent M&As in the sector point to a robust future with many of these deals taking place with e-commerce and tech companies as digital continues to be a major factor in all global markets and retailers continue their expansion in this area.

The author's Competitive Strategies in Luxury Goods global briefing offers an insight into the size and shape of the luxury goods industry, highlights buzz topics, emerging trends as well as pressing industry issues, their effects on luxury goods retailing in markets around the world and on the development of consumers’ shopping patterns. Forecasts illustrate how the market is set to change and criteria for success. In short, it identifies the opportunity zones within luxury goods industry

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.