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Indian Water Purifiers Market, FY2018

  • ID: 4702408
  • Report
  • November 2018
  • Region: India
  • 123 Pages
  • Frost & Sullivan
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The need for water purifiers is ever increasing with increase in urbanisation, deteriorating water quality, increasing awareness towards health, and due to high Total Dissolved Solids (TDS) content in the water supplied by municipal bodies. However, educating the end consumer on the effectiveness and efficiency of water purifiers remains a major challenge for companies. Despite being a need in many parts of the country, they are perceived more of an additional cost. The preference towards packaged can and bottled water creates a major restraint for growth for the water purifiers market. Companies must adopt region-specific strategies to overcome the barriers and tap the huge potential in the country.

The online channel will have the largest CAGR of 30% between FY18 and FY23. The top-3 participants contributed to 70% of the total water purifiers market revenue in FY18. Balanced product portfolio and targeted marketing campaigns are key to penetrating the market. A major restraint is educating the end user on the efficiency of water purifiers and convincing the consumer to invest in the long-term approach towards drinking healthy water. Vigorous marketing strategies by major brands have led to a sub-sequential increase in awareness of water purifiers in the Indian market. The key challenge for companies will lie in changing the consumer’s mind-set towards water purifiers. Sales will increase when they are considered more of a necessity than an additional expense.

In the past few years, sales have increased in urban areas of western and northern parts of India due to deteriorating water quality and rise in the working population in these parts. The forecast period will see steady sales with development in infrastructure that will enable the availability of tap water even in villages, driven by government initiatives.

With the entry of several consumer appliance brands, prices have been reduced due to increased competition. The trend of other consumer appliance brands entering the market will continue. The top brands dominate the market with a strong distribution network and constant introduction of newer products. Companies have shifted their focus to online sales, whilst also supporting their distributors by listing down exclusive resellers on the online platform. However, online sales have disrupted the revenue of the retail channel, as it is available at a lesser price to the consumer. Although there are several participants in the market, they all face more competition from alternative packaged water than with each other. The increase in the number of small participants has also affected market shares.

Note: Product cover images may vary from those shown
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1. Executive Summary

  • Executive Summary
  • Key Findings
  • Market Engineering Measurements
  • CEO’s Perspective

2. Market Overview

  • Market Overview
  • Market Definitions
  • Key Questions this Study will Answer
  • Market Segmentation by Technology
  • Market Segmentation by Region
  • Market Segmentation by End User
  • Market Distribution Channels

3. Drivers and Restraints - Total Water Purifiers Market

  • Drivers and Restraints - Total Water Purifiers Market
  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained

4. Forecasts and Trends - Total Water Purifiers Market

  • Forecasts and Trends - Total Water Purifiers Market
  • Market Engineering Measurements
  • Forecast Assumptions
  • Unit Shipment and Revenue Forecast
  • Unit Shipment and Revenue Forecast Discussion
  • Pricing Trends and Forecast
  • Pricing Trends and Forecast Discussion
  • Revenue Forecast by Region
  • Revenue Forecast Discussion by Region
  • Per Cent Revenue Forecast by Distribution Channel
  • Per Cent Revenue Forecast Discussion by Distribution Channel

5. Market Share and Competitive Analysis - Total Water Purifiers Market

  • Market Share and Competitive Analysis - Total Water Purifiers Market
  • Market Share
  • Market Share Analysis
  • Competitive Environment
  • Product Highlights
  • Competitive Positioning
  • Competitive Factors and Assessment

6. Growth Opportunities and Companies to Action

  • Growth Opportunities and Companies to Action
  • Growth Opportunity 1 - Product Bundling
  • Growth Opportunity 2 - Government Initiatives
  • Growth Opportunity 3 - Leveraging Online Platform
  • Growth Opportunity 4 - Partnerships with Builders and Kitchen Integrators
  • Growth Opportunity 5 - Rural Product Offering And Campaign
  • Strategic Imperatives for Success and Growth

7. Mega Trends and Industry Convergence Implications

  • Mega Trends and Industry Convergence Implications
  • Mega Trend Impact on the Water Purifiers Market
  • Rise in Income levels Mega Trend Explained
  • Smart Cities Mega Trend Explained
  • Rapid Urbanisation Mega Trend Explained

8. CEO’s 360 Degree Perspective on the Water Purifiers Industry

  • CEO’s 360 Degree Perspective on the Water Purifiers Industry
  • CEO’s 360 Degree Perspective

9. RO Purifier Segment Analysis

  • RO Purifier Segment Analysis
  • RO Purifier Segment Key Findings
  • Market Engineering Measurements
  • Unit Shipment and Revenue Forecast
  • Unit Shipment and Revenue Forecast Discussion

10. UV Purifier Segment Analysis

  • UV Purifier Segment Analysis
  • UV Purifier Segment Key Findings
  • Market Engineering Measurements
  • Unit Shipment and Revenue Forecast
  • Unit Shipment and Revenue Forecast Discussion

11. Gravity Purifier Segment Analysis

  • Gravity Purifier Segment Analysis
  • Gravity Purifier Segment Key Findings
  • Market Engineering Measurements
  • Unit Shipment and Revenue Forecast
  • Unit Shipment and Revenue Forecast Discussion

12. Pre-filter and Others Segment Analysis

  • Pre-filter and Others Segment Analysis
  • Pre-filter and Others Segment Key Findings
  • Market Engineering Measurements
  • Unit Shipment and Revenue Forecast
  • Unit Shipment and Revenue Forecast Discussion

13. North Analysis

  • North Analysis
  • North Region Key Findings
  • Revenue Forecast
  • Revenue Forecast Discussion

14. South Analysis

  • South Analysis
  • South Region Key Findings
  • Revenue Forecast
  • Revenue Forecast Discussion

15. East Analysis

  • East Analysis
  • East Region Key Findings
  • Revenue Forecast
  • Revenue Forecast Discussion

16. West Analysis

  • West Analysis
  • West Region Key Findings
  • Revenue Forecast
  • Revenue Forecast Discussion

17. Distribution Channel Revenue Analysis - Direct Sales Channel Revenue Analysis

  • Distribution Channel Revenue Analysis - Direct Sales Channel Revenue Analysis
  • Direct Sales Findings
  • Revenue Forecast
  • Revenue Forecast Discussion

18. Retail Channel Revenue Analysis

  • Retail Channel Revenue Analysis
  • Retail Channel Findings
  • Revenue Forecast
  • Revenue Forecast Discussion

19. Online Channel Revenue Analysis

  • Online Channel Revenue Analysis
  • Online Channel Findings
  • Revenue Forecast
  • Revenue Forecast Discussion

20. The Last Word

  • The Last Word
  • The Last Word - 3 Big Predictions
  • Legal Disclaimer

21. Appendix

  • Appendix
  • Market Engineering Methodology
  • Evolution of Water Purifier
  • Comparison of Water Purifiers and Bottled Water
  • List of Other Companies
  • Abbreviations
  • List of Exhibits
Note: Product cover images may vary from those shown
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