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Vietnam Floriculture Market - Growth, Trends, and Forecast (2019 - 2024)

  • ID: 4703405
  • Report
  • Region: Vietnam
  • 65 pages
  • Mordor Intelligence
UP TO OFF
until Dec 31st 2019
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Market Overview

The exports of cut flowers from Vietnam is projected to increase, from USD 41,981.18 thousand in 2018 to about USD 75,092.65 thousand, by 2024.The drivers identified in this market are favorable agro-climatic conditions for rose, chrysanthemum, and other ornamental plants and lower prices of floricultural produce.The restraints identified in this market are lack of proper awareness on cultivation measures and marketing of flowers and high cost for adoption of modern technology.

Scope of the Report

The report focuses on eight countries that hold importance in the Vietnamese floriculture export market. These are, namely, Japan, Australia, China, the United States, Russian Federation, India, Singapore, and Indonesia.The major cut flowers in focus are roses, chrysanthemums, orchids, lilies, and carnations.The Vietnamese market for floriculture is gaining pace and the production of flowers is increasing rapidly. Besides, experts in the agricultural industry proclaim that Vietnam has a lot of potential in becoming a leading exporter of floriculture products. Although the study focuses on roses, chrysanthemums, orchids, lilies, and carnations, Vietnam also grows other floriculture crops, which cannot be exported, owing to various industry constraints.

Key Market Trends

Favorable Agro-climatic Conditions for Rose, Chrysanthemum, and Other Ornamental Plants is driving the market

Vietnam has two different climatic regions, namely the subtropical region in the north and the tropical region in the south. Moreover, there are regions with a, particularly temperate climate. Owing to varied climatic conditions, tropical, subtropical, and temperate flowers can be grown throughout the year, in the country. Lam Dong province is considered the ‘golden land’ for developing tropical and temperate flowers in the country, due to its ideal conditions, such suitable day and night temperatures, and enough flat land for large-scale production. Vietnam accounts for a number of river deltas with fertile alluvial soil, which is suitable for large-scale production of cut flowers.

Vietnam Floriculture Market is segmented by Cut Flowers into Roses

The export of roses by Vietnam to the rest of the world is projected to witness a CAGR of 3.06% during the forecast period, increasing from USD 1,701.95 thousand in 2018, to about USD 2,039.33 thousand, by 2024. In Vietnam, roses are the fourth largest category of cut flowers being exported to other countries, and with the sector taking shape, the share of roses is likely to improve, over the forecast period. The popular varieties are the white and red rose in Quang and light yellow, light pink, dark yellow, and dark red rose in Dalat, and black red and creeping rose in other places. The favorable conditions of Vietnam for growing flowers have helped attract an increasing number of foreign investors to the Lam Dong province. These investments have developed growing areas, provided cultivation techniques, and have also helped establish distribution centers.
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1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.4 Market Restraints
4.5 Industry Attractiveness - Porter's Five Force Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Country Profile
4.6.1 Business Opportunities
4.6.2 PESTLE Analysis

5 MARKET SEGMENTATION
5.1 Type of Flowers
5.1.1 Cut Flowers
5.1.1.1 Rose
5.1.1.2 Chrysanthemum
5.1.1.3 Orchid
5.1.1.4 Carnation
5.1.1.5 Lilies

6 VALUE CHAIN & TRADE ANALYSIS
6.1 Value Chain Analysis
6.2 Distribution Channel Analysis
6.3 Trade Analysis
6.3.1 Import Analysis
6.3.2 Export Analysis

7 MARKET OPPORTUNITIES AND FUTURE TRENDS
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