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Vegetable Seed Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

  • ID: 4703406
  • Report
  • April 2022
  • Region: Global
  • 218 Pages
  • Mordor Intelligence


  • BASF SE (Nunhems BV)
  • Bayer CropScience AG
  • Bejo Zaden BV
  • Enza Zaden BV
  • Groupe Limagrain
  • Namdhari Seeds

The vegetable seed market is projected to register a CAGR of 5.5% during the forecast period of 2022-2027.

Most companies in the Asia-Pacific region reported a negative effect on the demand and sale of sowing seed for all crops amid the spread of the COVID-19 pandemic. The innovation and new product development came to stand still as the R&D departments of many companies were non-functioning due to the hindrance owing to the lack of working staff and accommodation facilities for the researchers at the place of field research. In India, with restricted operations of ports and testing labs, the import of high-quality vegetable seeds has been significantly impacted and forcing farmers to opt for low-quality seeds. However, in mid-2020, an uptake in demand for small seed packs for growing in the garden was observed. A similar trend was observed in other parts of the world as well.

Asia-Pacific is identified to be the fastest-growing market. The demand for vegetable seeds, especially in developing countries such as China and India, is still untapped, and this provides multinational companies various opportunities for expansion and to widen their customer base. Countries are shifting toward the adoption of high-quality seeds due to the export potential of vegetable seeds in the global market.

The increasing awareness among the farmers related to the benefits of using certified/quality seeds, thereby increasing the demand for developed quality certified seeds over the past few years. This rise increased the farmers' willingness to pay a higher price for quality seeds. The need to produce more from the decreasing per capita arable land to get higher returns was made possible using HYVs and hybrid varieties. This trend is encouraging farmers over the long term to shift their focus from conventional seed sources to packaged seeds that promise better returns.​

Vegetable seed companies are using biotechnology tools to develop varieties with improved agronomic performance, adaptability to climatic conditions, disease and pest resistance, and adaptability to different market segments, like fresh consumption or processing. Increasing investments in the vegetable seed market by prominent companies are intensifying the growth of the seed market. Therefore, the investors in developing countries are looking for IPOs from the seed industry. ​Therefore, the market is anticipated to achieve significant growth in the coming years.

Key Market Trends

Rising Innovations in Seed Technology

The advancements in seed technology led to the exploration of agricultural sources and the development of genetically modified seeds, hybridization rates, and many others, improving the seed industry's prosperity. The major influential factors for implementing and developing such hybrid and GM seeds are the increased urbanization and population, driving the demand for vegetables in the globe. Genetically modified (GM) seeds help multiply crop yield and aid in cultivating robust crop variations. The adoption of the gene modification process in GM seeds is helping in better crop yield, driving the GM seed market. In 2017, Monsanto invented and marketed genetically modified seeds that make a crystalline insecticidal protein from Bacillus thuringiensis, known as Bt. Emerging trends, such as the increasing adoption of drought-tolerant biotech crops and the growing demand for high yield crops, directly impact the dynamics of the genetically modified seed industry. Although GM technology in several countries, such as the Philippines, is banned from commercial release, the records show that it proved itself the fastest-adopted technology in agriculture.​ Furthermore, the need to produce more from the decreasing per capita arable land to get higher returns can be possible with HYVs and hybrid varieties. These physical seed enhancements are an alternative approach to other chemical seed invigoration treatments, which provide a better solution for the growing seed market.

Asia-Pacific is the Fastest-growing Market

The demand for fresh vegetables has spurred from health-conscious consumers across the region. As agricultural land faces constraints, urban agriculture such as indoor farming and vertical farming practices have been scaling up their operations to address the shortage of domestically grown vegetables. ​The vegetable seed market in China is the second-largest in the world, after the United States, and accounts for 21.0% of the global market share. A total of 6,665 new vegetable varieties were registered by vegetable seed companies in China in 2017. The country requires almost 400,000.0 metric ton of vegetable seeds annually to fulfill its vegetable requirements. According to the Indian Council of Agricultural Research, increasing awareness regarding the consumption of vegetables to meet various dietary requirements and nutritional needs has raised the demand for fresh vegetables, consequently leading to an increase in the area of vegetable production in the country, to 10.3 million hectares in 2017 from 10.1 million hectares in 2016. ​​In India, most of the vegetable seed companies are focused on the production of tomatoes, cabbage, eggplant, chili, okra, and cucumber seeds. Increasing demand for processed vegetables in domestic households and the foodservice industry has been boosting the vegetable seed industry in Japan. As per USDA, the annual consumption of frozen food, including frozen vegetables in Japan, stood at 22.5 kilograms in 2017, increasing 4.8% from the previous year. Monsanto, Syngenta, Pioneer, BioSeed, Pacific Seeds (Advanta), Clause (Limagrain), Bayer, East‐West Seed, ChiaTai, Seed Asia, Advance Seed, Vanda Seed, and Dynamic Seed are the major multinational vegetable seed companies operating in Thailand, occupying around 70% of the market share in the Thai vegetable seed industry. Therefore, the increasing demand for organic vegetables and growing competition between the companies are anticipated to drive the vegetable seed during the forecast period.

Competitive Landscape

The global vegetable seed market is consolidated, with the prominent players (top seven players) occupying around 60.5% of the market in 2020. The other companies accounted for 39.5%. The top players in the market include Bayer Cropscience AG, Groupe Limagrain, Syngenta AG, Rijk Zwaan Zaadteelt En Zaadhandel BV, BASF SE, Enza Zaden BV, and Sakata Seed Corporation, among others.The companies are majorly involved in mergers and acquisitions (M&A) and new developments of hybrid varieties of vegetable seeds in various regions.​ Most companies are concentrating on hybrid vegetable seeds, which are largely backed by patents.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

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Note: Product cover images may vary from those shown


  • BASF SE (Nunhems BV)
  • Bayer CropScience AG
  • Bejo Zaden BV
  • Enza Zaden BV
  • Groupe Limagrain
  • Namdhari Seeds

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitutes
4.4.5 Intensity of Competitive Rivalry
5.1 Vegetable Type
5.1.1 Tomato
5.1.2 Cabbage
5.1.3 Sweet Pepper
5.1.4 Lettuce
5.1.5 Watermelon
5.1.6 Onion
5.1.7 Melon
5.1.8 Chinese Cabbage
5.1.9 Hot Pepper
5.1.10 Carrot
5.1.11 Sweet Corn
5.1.12 Eggplant
5.1.13 Okra
5.1.14 Other Vegetable Types
5.2 Geography
5.2.1 North America United States Canada Mexico Rest of North America
5.2.2 Europe Netherlands France Italy Germany United Kingdom Spain Russia Rest of Europe
5.2.3 Asia-Pacific China India Japan Australia Thailand Rest of Asia-Pacific
5.2.4 South America Brazil Argentina Chile Rest of South America
5.2.5 Middle-East & Africa South Africa Kenya Nigeria Uganda Rest of Middle-East & Africa
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Bayer CropScience AG
6.3.2 Groupe Limagrain
6.3.3 Syngenta AG
6.3.4 BASF SE (Nunhems BV)
6.3.5 Rijk Zwaan Zaadteelt En Zaadhandel BV
6.3.6 Sakata Seed Corporation
6.3.7 UPL Limited (Advanta Seeds International)
6.3.8 Takii & Co Limited
6.3.9 East-West Seed International Ltd
6.3.10 Enza Zaden BV
6.3.11 Bejo Zaden BV
6.3.12 Namdhari Seeds
Note: Product cover images may vary from those shown


A selection of companies mentioned in this report includes:

  • Bayer CropScience AG
  • Groupe Limagrain
  • Syngenta AG
  • BASF SE (Nunhems BV)
  • Rijk Zwaan Zaadteelt En Zaadhandel BV
  • Sakata Seed Corporation
  • UPL Limited (Advanta Seeds International)
  • Takii & Co Limited
  • East-West Seed International Ltd
  • Enza Zaden BV
  • Bejo Zaden BV
  • Namdhari Seeds
Note: Product cover images may vary from those shown