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Switzerland Hair Care Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts (2018 - 2023)

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  • 78 Pages
  • November 2018
  • Region: Switzerland
  • Mordor Intelligence
  • ID: 4703427
The Switzerland haircare market was valued at USD 359.2 million in 2017 and is expected to reach USD 328.5 billion by 2023, registering a CAGR of -1.22% over the forecast period of 2018-2023.

Switzerland is one of the only countries ranking high on all parameters, including happiness, quality of life, health, and other. What the country does not have in numbers, it is able to make up for in terms of affluence and the purchasing power of each person in the country. A developed economy, Switzerland has had no trouble insulating its people from the effects of the Eurozone crisis.This has kept Switzerland retail market, and the disposable income of Swiss, expended on hair care at salons intact.

The Swiss hair care markets will be driven by masstige products - products which are affordable, but which also provide high value-added benefits. Swiss personal care is advanced, with users well involved in the usage- they are knowledgeable about the ingredients and their effects. Thus, a high level of awareness about the harmful ingredients in shampoos, conditioners, other relaxants, serums, sprays, and gels are considered not safe for usage by the Swiss population. This trend of awareness proliferated due to the high frequency of global beauty blogs, increased sharing of experiences after using the products, and herbal products making an entrance as a safe for usage alternative to other hair care products. This has resulted in a massive R&D spend on safer and value-added products, which play on the active ingredients of natural ingredients being used in hair care products. The Swiss preference for all natural and safe will further drive this market further, past the Eurozone crisis slowdown.Another defining characteristic of the Swiss hair care market is the age of the population, with most of the population being aged. This will further drive the hair colorant market, and force companies to innovate to accommodate the unique preferences of the Swiss population - natural colors, SLES, paraben, and Ammonia free products, etc.While retail growth stays afloat on the back of competitive pricing of products which attracts customers, e-commerce is another emerging area of high growth for hair care products.

Major Players: Oriflame Holding AG, L'Oreal Suisse SA, Kao Corporation, Beiersdorf (Switzerland) GmbH, Procter & Gamble Switzerland Sarl, Henkel & Cie AG, Yves Rocher (Sussie) SA, Avon Products Inc., Estée Lauder Companies Inc., and Unilever Schweiz GmbH, among others.


An increasingly aging population driven towards harmful chemical free products for all their needs - from care to color, to styling, and in most cases, more than one has driven innovation in the hair care sector of Switzerland, which has in turn kept product sales afloat. Affluence makes products as well as treatments easier to afford, driving salon sales.


Restricting product usage based on the ingredient list which is unlikely to be changed has led to forced innovation in the hair care sector. Increasing orientation towards DIY products, including the trend of no-poo (no-shampoo), has been driving the sales of hair care and hair styling products down.

Reasons to Purchase the Report
  • Market analysis for the Switzerland hair care market, with country-specific assessments.

  • Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies which can influence the market on a regional scale.

  • Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.

  • Identification and analysis of the Macro and Micro factors that affect the Switzerland haircare market on a regional scale.

  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

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Table of Contents

1. Introduction
1.1 Scope of the Study
1.2 Study Deliverables
2. Research Methodology
2.1 Study Assumptions
2.2 Analysis Methodology
2.3 Research Phases
3. Executive Summary
4. Market Overview
4.1 Market Overview
4.2 Introduction to Drivers and Restraints
4.3 Market Drivers
4.4 Market Restraints
4.5 Porter’s Five Forces Analysis
4.6 Industry Value Chain Analysis
4.7 Industry Policies
5. Switzerland Hair Care Market Segmentation By Product Type
5.1 Colorants
5.2 Hair Spray
5.3 Styling Gel
5.4 Hair Oil
5.5 Shampoo and Conditioner
5.6 Other Product Types
6. Switzerland Hair Care Market Segmentation By Distribution Channel
6.1 Internet Retailing (E-commerce)
6.2 Hypermarkets and Supermarkets
6.3 Specialty Stores
6.4 Pharmacies
6.5 Salons
6.6 Departmental Stores (Small-scale Retail Stores)
7. Competitive Intelligence - Company Profiles (Overview, Products & Services, Financials, and Recent Developments)
7.1 Oriflame Holding AG
7.2 L'Oreal Suisse SA
7.3 Kao Corporation
7.4 Beiersdorf (Switzerland) GmbH
7.5 Procter & Gamble Switzerland Sarl
7.6 Henkel & Cie AG
7.7 Yves Rocher (Sussie) SA
7.8 Avon Products Inc.
7.9 Estée Lauder Companies Inc.
7.10 Unilever Schweiz GmbH
8. Investment Analysis9. Future of Switzerland Hair Care Market

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Oriflame Holding AG

  • L'Oreal Suisse SA

  • Kao Corporation

  • Beiersdorf (Switzerland) GmbH

  • Procter & Gamble Switzerland Sarl

  • Henkel & Cie AG

  • Yves Rocher (Sussie) SA

  • Avon Products Inc.

  • Estée Lauder Companies Inc.

  • Unilever Schweiz GmbH