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South Africa Hair Care Market - Growth, Trends, and Forecast (2019 - 2024)

  • ID: 4703430
  • Report
  • Region: Africa, South Africa
  • 75 pages
  • Mordor Intelligence
UP TO OFF
until Dec 31st 2019
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FEATURED COMPANIES

  • Amka Products (Pty) Ltd
  • AVON PRODUCTS
  • MORE
Market Overview

The South African haircare market is forecasted to reach a value of USD 496.64 million by 2024, registering a CAGR of 1.36% over the forecast period (2019-2024). South Africa, with around 55 million population and a shifting demographic profile, the hair care market is positively correlated with a rise in disposable income, presenting a vast potential for the consumer market. Women in the country prefer more variety in their hair care products going from braids to weaves, to chemical treatments, to other drastic style changes. Dry Shampoos are expected to revolutionize the hair care industry in South Africa. key plauyers like Batiste offers users with perfect blends of combinations in the country.

Scope of the Report

The South African hair care market includes various hair care products, such as shampoos, conditioners, hair Sprays, hair oil, and other hair care products, like hair masks, hair gels, hair serum, color, and various heat protective products. The market is segmented by distribution channel, which includes supermarket/hypermarket, specialty stores, convenience stores, and online retail stores.

Key Market Trends

Rising Urbanisation and Young Population in the Country

The country is witnessing a continuous rise in its urban population, along with increasing mid-age population as well. This demographic group generates higher demand for personal care and hence, hair care. Owing to this trend, people in the country are focusing on modern hair care products. The natural trend in the South African ethnic hair care segment is on the rise. This is mainly because a large portion of ethnic consumers is moving away from harsh chemical relaxers in favor of less invasive products to manage their curls. With the growing demand for hair care products, key players like Loreal Paris are trying to expand their product portfolio in the South Africa region, with increased research and development activites.

Growing Preference for Hair Conditioners

Conditioners aid in improving protein to strengthen hair and restore the lost moisture in hair. The use of conditioner aids in removing brittle hair, which is exposed to various elements. The use of conditioners is expected to increase, owing to various movements for protection of ethnic hairstyles, especially in South Africa. Key players have been providing various customizations in conditioner products, such as pack conditioners, leave-in, hold, and ordinary conditioners for various hair types and situations to cater to a large number of customers. The inclusion of natural ingredients with moisturizing properties is owing to an increase in demand for natural hair conditioners in South Africa. Few of those natural ingredients used in conditioners include olive oil, argan oil, and monoï oil.

Competitive Landscape

The South African hair care market is highly competitive, with the presence of numerous global, as well as local players. Key players in the market are trying to gain a competitive advantage over other players with high product innovation. Also, increasing investment in R&activitieses by the local players for customized products has enabled them to gain traction in the makret. Few of those prominent players include: Loreal Paris Professional, Unilever South Africa, Kao Corporation, and Procter & Gamble among others.
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Amka Products (Pty) Ltd
  • AVON PRODUCTS
  • MORE
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY
3.1 Market Overview

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters 5 Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Shampoo
5.1.2 Conditioner
5.1.3 Hair Oil
5.1.4 Hair Spray
5.1.5 Other Product Types
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialty Store
5.2.4 Online Retail Stores

6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Key Strategies Adopted
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Unilever South Africa (Pty) Ltd
6.4.2 Procter and Gamble SA (Pty) Ltd
6.4.3 L'oreal South Africa (Pty) Ltd
6.4.4 Amka Products (Pty) Ltd
6.4.5 Estee Lauder Cos South Africa (Pty) Ltd
6.4.6 AVON PRODUCTS

7 MARKET OPPORTUNITIES AND FUTURE TRENDS
Note: Product cover images may vary from those shown
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  • Unilever South Africa (Pty) Ltd
  • Procter and Gamble SA (Pty) Ltd
  • L'oreal South Africa (Pty) Ltd
  • Amka Products (Pty) Ltd
  • Estee Lauder Cos South Africa (Pty) Ltd
  • AVON PRODUCTS
Note: Product cover images may vary from those shown
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