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Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

  • ID: 4703472
  • Report
  • April 2022
  • Region: Global
  • 135 Pages
  • Mordor Intelligence


  • Amway
  • Beiersdorf AG
  • Kao Corporation
  • L'Oreal SA
  • Oriflame Cosmetics AG
  • Procter & Gamble Co.

The global hair care market is projected to grow at a CAGR of 6.6% during the forecast period (2022 - 2027).

The hair care market has been affected by the COVID-19 crisis, as there have been widespread retail and salon store closures leading to the weakening sales of various beauty and personal care product in the global market. For instance, Beiersdorf AG reported a decline of sales across the entire group by 1.9% during the second quarter of 2020 because of the pandemic.

​Owing to the above factor of the closures of salons, the consumer in the global marketplace had adopted one of the notable trends such that do-it-yourself (DIY) beauty care. Since many beauty salons were closed, and even in places where they have not, consumers forged these services because of concerns about close physical contact. ​ As result, DIY hair colouring is finding new customers. Owing to this, Superdrug Stores in the United Kingdom witnessed an increased sales of haircare category, 76% growth on year to date (Apr- May 2020) was registered including the root touch up products like hair dye category.

The changing fashion trends and rise in awareness of the availability of new, more effective, and safer hair care products have led to a significant increase in the use of these products, which in turn boosting the hair care market globally.

Furthermore, the growing demand for organic/natural products for personal grooming has become one of the primary concerns for individuals. Among the organic hair care products, owing to their wide usage, conditioners and shampoos held a majority share in the global organic haircare market in 2020. Furthermore, anti-dandruff organic hair oils are expected to register robust growth over the forecast period.

Key Market Trends

Growing Demand for Organic Hair Care Products

The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. Among the organic hair care product types, such as conditioners and shampoos, serums and oils, and styling, the former holds a majority of the share in the global organic hair care market, owing to its wide usage. Furthermore, anti-dandruff organic hair oils are expected to register robust growth over the forecast period. The demand for organic hair care products in Western Europe is expected to increase at a substantial rate. Moreover, the growing personal care industry is expected to boost the market in Latin America.

Asia-Pacific is the Fastest Growing Region

China is the second-largest market for hair care products worldwide, only after the United States. In the Asia-Pacific region, the country holds the largest market share and is expected to hold its position during the forecast period, thus further increasing the demand for hair care products in the overall Asia-Pacific and further increasing the potential of Asia-Pacific to become one of the largest markets of hair care products over the next five to ten years. The usage of premium hair care products is most prevalent in tier one megacities, with increasing penetration in China’s inland tier two and tier three cities. This is further likely to increase with the growing middle class and consumption of consumer products. The increasing internet penetration and push of e-commerce companies to attract consumers is driving the sales from e-commerce in the Asia-Pacific region, while sales from the physical retail channel continue to dominate the market.

Competitive Landscape

The industry leaders include L'Oreal SA, Henkel AG & Co. KGaA, Unilever, Procter & Gamble and others. The key players are actively focusing on gaining larger market shares, through constant innovation in products and investments in R&D, for the development of niche products. Considering the above-mentioned factors, the competitive rivalry in the industry is assessed to be high. ​​​Apart from product innovation and merger and acquisition, considering global environmental and human health issues, the market players are adopting sustainable initiatives to accelerate the global beauty industry’s progress to address plastic waste.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.
Note: Product cover images may vary from those shown


  • Amway
  • Beiersdorf AG
  • Kao Corporation
  • L'Oreal SA
  • Oriflame Cosmetics AG
  • Procter & Gamble Co.

1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threats of New Entrants
4.3.4 Threat of Substitute Product and Services
4.3.5 Competitive Rivarly In the Industry
5.1 By Type
5.1.1 Shampoo
5.1.2 Conditioner
5.1.3 Hair Loss Treatment Products
5.1.4 Hair Colorants
5.1.5 Hair Styling Products
5.1.6 Perms and Relaxants
5.1.7 Others
5.2 By Distribution Channel
5.2.1 Hypermarket/Supermarket
5.2.2 Specialty Store
5.2.3 Online Stores
5.2.4 Pharmacies/ Drug Stores
5.2.5 Convenience Stores
5.2.6 Other Distribution Channels
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Germany Italy Spain United Kingdom France Russia Rest of Europe
5.3.3 Asia-Pacific India China Japan Australia Rest Of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East & Africa Saudi Arabia South Africa Rest of Middle East & Africa
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Most Adopted Strategies
6.4 Company Profiles
6.4.1 Shiseido Company, Limited
6.4.2 Johnson & Johnson Services, Inc.
6.4.3 Unilever
6.4.4 Amway
6.4.5 Oriflame Cosmetics AG
6.4.6 Procter & Gamble Co.
6.4.7 L'Oreal SA
6.4.8 Revlon Inc.
6.4.9 Kao Corporation
6.4.10 Beiersdorf AG
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Shiseido Company, Limited
  • Johnson & Johnson Services, Inc.
  • Unilever
  • Amway
  • Oriflame Cosmetics AG
  • Procter & Gamble Co.
  • L'Oreal SA
  • Revlon Inc.
  • Kao Corporation
  • Beiersdorf AG
Note: Product cover images may vary from those shown