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Europe Halal Food and Beverage Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 120 Pages
  • August 2022
  • Region: Europe
  • Mordor Intelligence
  • ID: 4703880
The Europe halal food and beverage market is projected to record a CAGR of 5.29 % during the forecast period (2022- 2027).

COVID-19 has eventually brought a decline in the availability of halal products in Europe. One product that has been down in the first few months and was challenging to find by Islamic communities is halal meat because many halal meat traders were closed. Usually, European Islamic communities buy meat directly from halal-labeled meat shops rather than supermarkets. This trend is because supermarket meat is not guaranteed 100% halal, as it is stored and transported with non-halal products. Lately, Islamic and non-Islamic consumers have shown a noteworthy interest in halal certification, despite being controversial among natives. To mitigate the risk of COVID-19-like outbreaks, a change in consumption culture and strategy that improvises more on halal eating is expected to be practiced more among natives.

The market for halal foods is growing rapidly, indicating the inclination of other communities' consumers toward halal foods. Thus, there is quite a huge opportunity for halal food companies.

The manufacturers have been trying to make changes in the entire value chain, from raw materials and product developments, to finished product packaging, marketing, and spreading awareness about the benefits of consuming these products through social media advertisements.

Key Market Trends

Increasing Muslim Population in Europe

Globally and in the European nations, the Muslim community is growing faster than the population due to their higher birth rate and conversions to Islam. Therefore, the surging Muslim population in Europe has strongly accelerated the demand for halal food and beverages across various countries in the region. France has the highest population of Muslims in this region. Furthermore, to a lesser extent, the rise in Muslim tourism in European countries has further supplemented the demand for halal food and beverages. As a result, the manufacturers and retailers respond to this demand by locally producing halal products or importing them from other countries. Major European supermarket chains such as Tesco, ASDA, Auchan, Carrefour, and Edeka have launched halal meat sections in selected stores. Even KFC, which has around 900 restaurants in the UK, claimed to serve certified halal food in around 130 outlets. The surging European halal market resulted in manufacturers expanding their businesses into niche sectors, including bread, biscuits, and cookies and spreads. Thus, the surging Muslim population in this region is projected to drive the market studied in the forecast period.

France Holds a Significant Share in the Market

France has the largest population of Muslims in Europe. The halal offerings have also moved upscale, from the traditional neighborhood butcher who sold meat slaughtered following Islamic law to a significant presence in French food industries, supermarkets, and even restaurants. Since the demand for halal food is constantly developing, supermarkets have increased their services and dedicated more shelves to this kind of product. For instance, Casino France's second-largest supermarket chain has even created its halal product line, which it markets under the name Wassila. In France, the government is only involved in halal certification to the extent that it has designated the three prominent mosques as the only distributors of permits for halal slaughter.

Competitive Landscape

The European halal food and beverage market is highly competitive, with several players competing to gain major shares in the market. The major manufacturers operating in the market are focusing on expanding their presence and developing various flavors in various product segments, as well as engaging in partnerships and mergers and acquisitions to cater to the growing needs of the consumers. The key players in the market are Nestle SA, Ferrero International SA, KQF Foods, JAB Holding Company, and Tahira Foods. Key players in the market have been indulging in strategies like product innovations and expansions to establish a strong consumer base and earn an esteemed position in the market studied. Furthermore, to serve the region's large Muslim population, companies are introducing new and innovative halal-certified products in the market studied.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.

Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Halal Food Meat Products Bakery Products Dairy Products Confectionery Other Halal Foods
5.1.2 Halal Beverages
5.1.3 Halal Supplements
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialty Stores
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 Germany
5.3.2 United Kingdom
5.3.3 France
5.3.4 Spain
5.3.5 Italy
5.3.6 Russia
5.3.7 Rest of Europe
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Nestle SA
6.3.2 Ferrero International SA
6.3.3 KQF Foods
6.3.4 Tahira Foods
6.3.5 JAB Holding Company
6.3.6 Bilal Group
6.3.7 Mars Incorporated
6.3.8 The Coca Cola Company
6.3.9 The Bitlong Factory
6.3.10 Mission Foods

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Nestle SA
  • Ferrero International SA
  • KQF Foods
  • Tahira Foods
  • JAB Holding Company
  • Bilal Group
  • Mars Incorporated
  • The Coca Cola Company
  • The Bitlong Factory
  • Mission Foods