Beta Carotene - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029

The Beta Carotene Market size is estimated at USD 623.25 million in 2024, and is expected to reach USD 744.89 million by 2029, growing at a CAGR of 3.63% during the forecast period (2024-2029).

Key Highlights

• Beta carotene is an organic, strongly colored red-orange pigment that is abundantly found in plants and fruits. Beta carotene has tremendous health benefits as a provitamin A and is also popular as a colorant for food and beverage applications. Beta carotene is a powerful antioxidant, it helps the body scavenge free radicals, thereby limiting the damage to cell membranes, DNA, and protein structures in the cell thus reducing the risk of cancer.
• Increasing preference towards naturally derived ingredients and cleaner label solutions has instigated the natural beta carotene segment's growth.
• The increased demand for immunity-boosting food products and dietary supplements among the consumers has been observed during the COVID-19 pandemic, which has encouraged the key players to innovate in the category. Further, various scientific studies have depicted that the regularly consumption of food products rich in Beta carotene, Ascorbic acid & other essential vitamins are good options to build resilience in the body against viruses such as COVID-19, hence creates a potential market growth for the category.
• Increasing demand for beta carotene in the food industry, coupled with its vivid application in other end-user industries, such as pharmaceuticals for coloring, pro-vitamin A source in dietary supplements, health ingredient in animal feed, antioxidant in cosmetic products, has been propelling the market growth, globally.

Beta Carotene Market Trends

Increasing Demand for Natural Colors in Food and Beverage Industry

Consumers demand clean labels on products to know what exactly they consume and at what levels. Their interest in identifying the ingredients present in products has triggered the clean label products market. Consumers, globally, are highly concerned about the long-term effects of synthetic colors on health, and so prefer natural colorants in their foods. Beta carotene is largely used as a colorant for beverage and food applications. In this regard, in 2017, BASF SE launched a 10% beta carotene powder, Lucarotin 10 CWD (Cold Water Dispersible) / O (Orange) Plus. In the United States, this product replaced azo dyes yellow 5 and 6 in beverages, soups, confections, and nutrition products. Natural colors help avoid hyperactivity disorders and behavioral issues among other benefits in children. A study shows that around 88% of consumers are willing to pay a premium price for products containing naturally sourced ingredients.

North America Holds a Significant Market Share

The North American beta carotene market is expected to grow at a significant growth rate in the near future. Among all carotenoids, the human body can easily convert beta carotene into retinol (precursor vitamin A), which is a major ingredient in dietary supplements. In the United States, Beta carotene (95% pure) is permitted as a colorant under 21 CFR 73.95 and 21 CFR 166.110 and a pro-vitamin A nutrition supplement under 21 CFR 182.5245 and 21 CFR 184.1245. Further, more than 60% of the American population prefer having beta-carotene and other carotenoids vitamins in their regular diet. Beverage manufacturers have launched various RTD containing beta carotene, nature-identical being the most predominant form. For instance, Vitatine which is an antibiotic subsidiary signed an exclusive agreement with B & D Nutritional Ingredient which will bring its natural beta carotene available in the United States for application in the food and beverages and dietary supplement industry. Also, beverage brand GacLife has launched the world's first line of gac-based wellness products with functions for skin and vision care. Gac fruit is a fruit found in certain Southeast Asian regions and comprises of high concentration of carotenoids, antioxidants, and other nutrients. Hence, creating a potential market growth for the category during the forecast period

Beta Carotene Industry Overview

Major players in the global beta carotene market are, Royal DSM, Sensient Technologies, Chr. Hansen, and BASF SE. Other players include FMC Corporation, Foodchem International, D.D. Williamson & Co. Inc., Merck & Company Inc., and Lycored Corp. The major manufacturers in the global beta carotene market are expanding their presence and procurement procedures, along with significant investment in R&D. For instance, in November 2017, Chr. Hansen had extended its patented encapsulation technology to increase the stability of beta carotene color pigments for its application in beverage products. The technology-enabled beverage manufacturers to use the ingredient in smaller quantities. Therefore, a cost-effective measure with maximum utility.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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