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South America Flavored Milk Market - Growth, Trends and Forecasts (2019 - 2024)

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  • 90 Pages
  • May 2019
  • Mordor Intelligence
  • ID: 4703894
Market Overview

South America Flavored Milk Market is growing at a CAGR of 4.8% during the forecast period (2019 - 2024).
  • The flavored milk market in South American comprises of milkshakes, which is growing at a faster rate as people are paying more attention to their health by consuming these types of milk. The demand for new flavored and nutrition rich dairy products is gaining popularity as the consumers are shifting to the vegan diet to fulfill their nutrition needs.
  • Also, the company uses innovative drinks plus technology to create beverages with more perceptible additional benefits, thereby increasing shelf visibility in supermarkets to attract customers.
  • However, consumers across the regions are more health conscious and inclined towards various sports activities, especially football, which, in turn, affects the growth of the flavored milk market as consumers are more inclined towards sports and energy drinks.

Scope of the Report

South America Flavored Milk Market is segmented by Type into Dairy-based and Plant-based; by Distribution Channel into Supermarket/ Hypermarkets, Convenience Stores, Specialist Stores, Online Retail Stores, and Other Distribution Channels; and by Geography

Key Market Trends

Growing Demand For Fortified Food And Beverages

With the growing health concerns among the emerging South American economies, their consumers are swapping less healthy beverage options like carbonated soft drinks, and even juices, for flavored milk. The South American younger generation is creating an opportunity for flavored milk manufactures in the segment of ready-to-drink flavored milk, as this generation is more likely to recognize the health benefits, convenience, and nutrients content that come with the pre-packaged ready-to-drink dairy beverages. Therefore, there is a potential for innovation on flavors, formats, and formulation that are in sync what will appeal to a larger section of the population, while fulfilling the nutritional requirements.

Brazil Is The Fastest Growing Market For Flavored Milk

The flavored milk market in South America is segmented geographically on the basis of the major regions such as Brazil, Argentina, and other southern American countries. Brazil is expected to be the fastest growing market for flavored milk, due to the growing health concerns along with with the increasing disposable income level and rising population, which will lead to the increased sale of flavored milk in South America. Efforts are also being made to increase the flavored milk production in South-America and therefore enhance South American dairy farmer income.

Competitive Landscape

Some of the leading manufacturers and suppliers of the flavored milk in the South America are Nestle S.A., Kraft Foods Group Inc. and CBL Alimentos S.A. (Betania). These companies are focusing on the expansion of facilities and product portfolio, due to the growing demand for flavored milk in the beverage industry. Companies are actively involved in developing innovative products, which is encouraging food and beverage manufacturers’ particularly dairy industry to make good use of the most preferred flavors among the customers, so as to enhance their product quality and increase health benefits to consumers.

Major Players: Nestle S.A., Kraft Foods Group Inc., Arla Foods, Mococa S.A. Produtos Alimenticios, CBL Alimentos S.A. (Betania), Coca Cola and others.

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Table of Contents

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
3.1 Market Overview
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Type
5.1.1 Dairy-based
5.1.2 Plant-based
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Stores
5.2.4 Online Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 South America Brazil Argentina Rest of South America
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Nestle S.A
6.4.2 Arla Food
6.4.3 Mococa S.A. Produtos Alimenticios
6.4.4 CBL Alimentos S.A. (Betania)
6.4.5 The Coca-Cola Company
6.4.6 Dairy Farmers of America, Inc.
6.4.7 Prairie Farms Dairy, Inc.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Nestle S.A
  • Arla Food
  • Mococa S.A. Produtos Alimenticios
  • CBL Alimentos S.A. (Betania)
  • The Coca-Cola Company
  • Dairy Farmers of America, Inc.
  • Prairie Farms Dairy, Inc.