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Field Hockey Equipment Market - Segmented by Product Type (Field Hockey Balls and Sticks, Field Hockey Shoes, Field Hockey Protective Gear and Accessories), Distribution Channel and Geography - Growth, Trends and Forecasts (2018 - 2023)

  • ID: 4703911
  • Report
  • 90 pages
  • Mordor Intelligence
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FEATURED COMPANIES

  • Adidas Group
  • Gray of Cambridge Ltd
  • JDH
  • Mazon Hockey
  • OSAKA HOCKEY
  • RITUAL HOCKEY
  • MORE
The global field hockey equipment market is projected to grow at the rate of 2.9% during the forecast period 2018 to 2023. Rising interest and participation rate in outdoor sports like Field Hockey, increasing government initiatives to encourage participation in field hockey, increasing televised coverage of international hockey events are some of the key factors driving the growth of the market. Mounting adoption of online shopping by consumers and rise in the number grassroots programs in schools, colleges, and clubs are some of the major factors driving the sales of field hockey equipment globally. However, easy availability of counterfeit products is restraining the growth of field hockey equipment market.

Surge in Innovative Field Hockey Equipment to Drive the Market

Manufacturers of field hockey equipment are more focused on developing innovative products to fulfil the changing needs and demands of consumers by using developed technologies. Vendors are introducing field hockey equipment that ensure a higher safety and comfort level. For instance, Mazon Hockey incorporated innovation and the latest technologies such as Rvs+, Ts Rating, Thz, Max Impact Zone, Tcz, Balance Point, and Blade Profile to manufacture the field hockey sticks. Similarly, Hawk-Eye, a leading innovator in sports technology introduced Smart Replay technology, which is used across a number of field hockey tournaments, including the Hockey World League, to help officials make quick decisions on key incidents during the match, such as short corners, obstruction and foul play. In addition, vendors are incorporating sensors in the shoes that helps in measuring performance level. These type of shoes are also used to measure the height of jump, impact force between players, and rotational speed. Such innovation in field hockey equipment market is expected to increase the sales of the market during the forecast period.

Rise in Number of Women Participants to Drive Field Hockey Equipment Market

In recent years, the number of women participants in various sports has gone up globally including outdoor sports such as field hockey. Different governing field hockey associations are offering multi-faceted support to increase women participation rate. For instance, Canada’s women’s field hockey team launched a fundraising campaign aimed at celebrating and profiling the communities from which they come and the people therein. The campaign also aims to bring awareness to the grassroots of hockey in Canada, especially in kids and women. Similarly, USA field hockey recently launched campaign entitled 'Chasing The Dream', sponsored by Teamzila, designed to celebrate the US women’s qualification for the Rio 2016 Olympic Games. Such initiatives are expected to increase the number of women’s participation rate in field hockey during the forecast period. Thus, the growing adoption of field hockey equipment by women indicates a positive effect on market’s growth.

Increase in Sales of Field Hockey Equipment through Online Stores

Sports specialty stores is the most popular distribution channels for the retail sales of field hockey equipment as large number of brands and product varieties among field hockey equipment are available. The growth opportunity for the sales of various sports equipment through online channel have forced online vendors to improve purchase processes in terms of security and reliability, which, in turn, has propelled the demand for these products. Some of the policies that encourage consumers to purchase online includes secured transactions, cash on delivery options, convenient return policies, integrated and centralized customer service. Most vendors are adopting online retail strategies to reduce cost and increase their profit margins, which is expected to drive the growth of the field hockey equipment market. Vendors such as Adidas Group, Gray Of Cambridge Ltd, GRYPHON HOCKEY, OBO, RITUAL HOCKEY, JDH, and TK Hockey Equipment Gmbh have strong presence in offline retail stores as well as online retail stores.

Asia-Pacific to Witness Strong Growth in Field Hockey Equipment Market

In 2017, the Europe accounted for the largest share of the global field hockey equipment market followed by Asia-Pacific and North America. The UK, Germany, Spain, and Belgium are some the top contributing countries in Europe. However, Asia-Pacific is the fastest growing region in the global field hockey equipment market. China, Australia, India, Pakistan, and South Korea are the top contributing countries in the region. Moreover, these countries have started hosting many international level field hockey tournaments, which, in turn is boosting the popularity and demand for field hockey equipment. For instance, India will be hosting 2018 Men’s World Cup. ASHF Asia Cup and Sultan Azhlan Shah Cup which are some of the other popular field hockey tournaments organized in Asia-Pacific. In addition there’s a rise in women’s participation rate and government initiatives that is likely boost the demand for field hockey equipment market in the region. However, the thriving counterfeit products market in Asia-Pacific, especially in China, has been affecting the field hockey equipment market in the region.

Key Developments in the Market
  • March 2018 - Adidas Group launched a shopping app ‘Adidas Sports& Style’ in Germany, France, Spain, and Canada. This app provides users with different product recommendations based on the data provided.
  • August 2015 - Adidas Group acquired Runtastic. Runtastic provides its users with mobiles application that enables them to track their fitness activities.
  • July 2018 - Gray of Cambridge introduced KN12000 Probow Xtreme, which is much lighter in weight compare to other hockey sticks.
Field Hockey Equipment Market Competitive Landscape

The global field hockey equipment market is highly fragmented market and comprises of many local and international competitors. There is an intense competition between the key vendors, leading to the introduction of newer field hockey equipment in the market.

Major Players: Adidas Group, Gray of Cambridge Ltd, GRYPHON HOCKEY, OBO, TK Hockey Equipment Gmbh, OSAKA HOCKEY, Mazon Hockey, RITUAL HOCKEY, STX, Dita International BV, JDH, MALIK, and Princess Sportsgear.

Reasons to Purchase the Report
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3 months analyst supports, along with the Market Estimates sheet (in Excel).
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adidas Group
  • Gray of Cambridge Ltd
  • JDH
  • Mazon Hockey
  • OSAKA HOCKEY
  • RITUAL HOCKEY
  • MORE
1. Introduction
1.1 Scope of Study
1.2 Study Deliverables
1.3 Study Assumptions
1.4 Research Phases

2. Field Hockey Equipment Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness-Porter’s Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Consumers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products and Services
2.3.5 Degree of Competition

3. Field Hockey Equipment Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities

4. Field Hockey Equipment Market Segmentation
4.1 Product Type
4.1.1 Field Hockey Balls and Sticks
4.1.2 Field Hockey Shoes
4.1.3 Field Hockey Protective Gear and Accessories
4.2 Distribution Channel
4.2.1 Offline Retail Stores
4.2.2 Online Retail Stores

5. Field Hockey Equipment Market By Geography
5.1 North America Field Hockey Equipment Market Size (2018-2023)
5.1.1 US Field Hockey Equipment Market Size (2018-2023)
5.1.2 Canada Field Hockey Equipment Market Size (2018-2023)
5.1.3 Mexico Field Hockey Equipment Market Size (2018-2023)
5.1.4 Rest of North America Field Hockey Equipment Market Size (2018-2023)
5.2 Europe Field Hockey Equipment Market Size (2018-2023)
5.2.1 Spain Field Hockey Equipment Market Size (2018-2023)
5.2.2 UK Field Hockey Equipment Market Size (2018-2023)
5.2.3 Germany Field Hockey Equipment Market Size (2018-2023)
5.2.4 France Field Hockey Equipment Market Size (2018-2023)
5.2.5 Italy Field Hockey Equipment Market Size (2018-2023)
5.2.6 Russia Field Hockey Equipment Market Size (2018-2023)
5.2.7 Rest of Europe Field Hockey Equipment Market Size (2018-2023)
5.3 Asia-Pacific Field Hockey Equipment Market Size (2018-2023)
5.3.1 China Field Hockey Equipment Market Size (2018-2023)
5.3.2 Japan Field Hockey Equipment Market Size (2018-2023)
5.3.3 India Field Hockey Equipment Market Size (2018-2023)
5.3.4 Australia Field Hockey Equipment Market Size (2018-2023)
5.3.5 Rest of Asia-Pacific Field Hockey Equipment Market Size (2018-2023)
5.4 South America Field Hockey Equipment Market Size (2018-2023)
5.4.1 Brazil Field Hockey Equipment Market Size (2018-2023)
5.4.2 Argentina Field Hockey Equipment Market Size (2018-2023)
5.4.3 Rest of South America Field Hockey Equipment Market Size (2018-2023)
5.5 Middle East & South Africa Field Hockey Equipment Market Size (2018-2023)
5.5.1 South Africa Field Hockey Equipment Market Size (2018-2023)
5.5.2 Saudi Arabia Field Hockey Equipment Market Size (2018-2023)
5.5.3 Rest of Middle East & Africa Field Hockey Equipment Market Size (2018-2023)

6. Field Hockey Equipment Market Competitive Landscape
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Strategies Adopted by Leading Players

7. Company Profiles
7.1 Adidas Group
7.2 Gray of Cambridge Ltd
7.3 GRYPHON HOCKEY
7.4 OBO
7.5 TK Hockey Equipment GmbH
7.6 OSAKA HOCKEY
7.7 Mazon Hockey
7.8 RITUAL HOCKEY
7.9 STX
7.10 Dita International BV
7.11 JDH
7.12 MALIK
7.13 Princess Sportsgear

8. Disclaimer
Note: Product cover images may vary from those shown
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  • Adidas Group
  • Gray of Cambridge Ltd
  • GRYPHON HOCKEY
  • OBO
  • TK Hockey Equipment GmbH
  • OSAKA HOCKEY
  • Mazon Hockey
  • RITUAL HOCKEY
  • STX
  • Dita International BV
  • JDH
  • MALIK
  • Princess Sportsgear
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown
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