North America Baby Food Market - Growth, Trends, and Forecasts (2019 - 2024)

Market Overview

North America baby food market is expected to register a CAGR of 5.05% during the forecast period, 2019 - 2024.

• Today’s, young American parents want the best food to be served to their children and are conscious of the nutrient content their children are in-taking irrespective of the cost of the product. For the baby care manufactures there’s plenty at stake, as the competition in the baby care markets is stiff due to the presence of numerous branded and store-brand product offering their products at a competitive price.
• Infants and children are vulnerable to foodborne illnesses as their immune systems are not fully developed to fight off infections. Thus, factors like premium quality products and their safety are among the most essential criteria influencing the buyer’s decision.

Scope of the Report

The report segments the North America baby food market by type, distribution channel, and region. The baby food market, by types, is segmented as milk formula, dried baby food, prepared baby food and among others. By distribution channels, the market is segmented into hypermarket/supermarkets, convenience stores, drug/pharmacies, and others. Frozen baby food is expected to have the highest growth potential, followed by the bottled baby food and baby cereals, as the United States and Canada have a considerable manufacturer operating in the industry.

Key Market Trends

Increasing Awareness about the Nutritional Needs of Infants by their Parents

North America is a developed infant food market, consumers are not hesitant to go for organic baby food, which is highly priced. For the majority of the North Americans, price/value is most important when deciding what baby food to purchase. A significantly higher percentage of North American respondents always seek the lowest price option when buying baby food. Additionally, a product choice is ample in these developed regions. Therefore, for some consumers, price becomes an important differentiator between brands. In the North American areas, two very different groups of shoppers have emerged: the premium shoppers, who are willing to pay more for what they perceive to be a better product, and the value seekers, who are looking for the best deal.

United States dominants the North America Baby Food Market

In North America, the baby care industry is highly regulated, so consumers are conscious about the baby food products they buy will be safe and nutritious. United States was the dominant segment in 2016. The country accounted for a significant market share on account of rising demand driven by high birth rate. Changing lifestyle due to rising standards of living can further propel the regional market growth. In addition, consumer awareness about nutritional diet for babies has boosted regional product sale. The others segment, which includes Canada and Mexico, is slated to witness significant growth over the coming years. This can be attributed to improving disposable income, greater availability of these products, increase in consumer awareness regarding their benefits, and rising number of working mothers.

Competitive Landscape

Companies are focusing on the expansion of facilities and product portfolio, due to the growing demand for baby food. Some of the major key players in the North America baby food market are H. J. Heinz Company, Abbott Nutrition, Beech-Nut Nutrition Corporation, Hain Celestial Group, Mead Johnson & Company, LLC., Nestle S.A., Amara Organics, Plum, PBC, North Castle Partners, LLC., and Baby Gourmet Foods Inc., and among others


This product will be delivered within 2 business days.