Guarana Market - Segmented by Form (Powdered and Liquid), Application (Bakery & Confectionary products, Dietary supplements, Beverages, and Others) and Geography - Growth, Trends and Forecasts (2018 - 2023)

Guarana, being an ideal substitute for caffeine products, is expected to grow at a significant growth rate during the forecast period owing to its various health benefits and antioxidant properties. Being an effective stimulant along with its medicinal properties, these seeds are often used to relief symptoms of fatigue & weakness, cardiac issues, low blood pressure and headache among others. Moreover, as a dietary supplement, guarana is considered as an effective option to treat obesity, and type-2 diabetes. Guarana also discourages blood clots, stimulates the urinary system, and promotes production of digestive juices. Thus, the health benefits offered by guarana are expected to trigger the market growth during the forecast period. In addition to health benefits associated with guarana seeds, expansion of retail market makes the buying process easy for the consumers, which boost the global guarana market.The global guarana market is expected to register a CAGR of 7.4% during the forecast period, 2018 to 2023.

Increased Prevalence of Lifestyle Diseases Helps Guarana Market Growth

The fast paced life of urban population have resulted in negligence of health, which has resulted in rise in number of chronic diseases. This has resulted in increase in health awareness and consumption of healthy food & beverages among consumers in order to prevent these chronic issues. Thus, the usage of guarana seeds in the food & beverages industry is augmenting the global guarana market. Moreover, rise in awareness of health benefits of guarana infused products is expected to deliver the substantial growth opportunity to industry players.

Growing Demand for Herbal Products Helps Guarana Market

Guarana seeds are known to possess hunger-suppressing properties, aiding weight loss among consumers. These substances are also known to help in improving mental health and intellectual performance. Guarana seeds are used as a natural energizer, flavoring agent for beverages and as a component in natural weight loss products. In addition, it acts as a natural anesthetic, thereby helping those who are suffering from constant pains such as headaches and migraines. Manufacturers are also introducing guarana seed powder infused cosmetic products in the market, owing to its anti-ageing & cellulite treating properties and general rise in ethical consumerism.

Guarana Market Segmentation Analysis

The liquid form of guarana is expected to showcase a significant growth owing to its soluble properties and wide usage in beverages such as energy drinks and fruit juices. Rise in popularity of energy drinks among all age groups and sports persons is projected to boost the market growth. Moreover, decrease in consumption of carbonated drinks has supplemented the market growth for guarana based energy drinks.

Guarana Market Regional Analysis

North America was the major contributor in the market and is expected to maintain its dominance throughout the forecast period. The usage of guarana seeds in the pharmaceutical industry is supplementing the market growth. Rise in obese population in U.S., along with busy lifestyles of consumers has resulted in increase in demand for guarana based products. In addition, the health benefits that are associated with guarana in the form of dietary supplements have increased its consumption. Europe, led by Germany, U.K, and France is expected to witness significant growth rates owing to rising disposable income, and more women into workforce, which will contribute towards regional product demand. In addition, consumer’s inclination towards organic skin care ingredients over chemicals in cosmetics will favor regional market growth.

Asia-Pacific is one of the emerging regions in terms of guarana consumption, as China, India, and Australia offer potential opportunities for the guarana ingredients market. New product offerings and flavor differentiation are the key strategies adopted by manufacturers to increase their market share. In addition, intense market growth along with increase in demand for clean label natural ingredients is expected to drive the market growth during the forecast period.

Key Developments in the Market

• 2017 - British drinks brand Brain Füd has introduced a new product range of ‘smarter energy drinks’ as an alternative to coffee and high-sugar beverages. These drinks contain natural caffeine from Guarana. This product launch helped the company to enhance its product portfolio and expand its foothold in global market.


• 2017 - The Coca Cola Company Brazil launched Guarana soda Fanta in the market, a healthier alternative for aerated soft drinks. Fanta is one of the leading soft drink product in Brazil, hence the company focused on introducing new flavor in its existing product line.


• 2017 - BAWLS added a new flavor, BAWLS Guarana Ginger, to its range of premium caffeinated sodas. As per the company sources, this is the only caffeinated ginger product in the market. The company is also focusing on increasing its social media presence, running online promotions and expanding distribution channels with retail and specialty stores.

Guarana Market Competitive Landscape

Major Players: Ambev, AR De Sousa Ribeiro, Duas Rodas Industrial, Herboflora, Iris Trade Inc., Natural Amazon Herbs Produaco De Extratos Ltd, Nutra Green Biotechnology Co., Ltd, The Green Labs LLC, Prover Basil and Vitaspice.

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• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis


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• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market


• Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years


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