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The Future of Patient Engagement 2.0 in Europe, 2018

  • ID: 4715535
  • Report
  • Region: Europe
  • 109 pages
  • Frost & Sullivan
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There is Something for Everyone: Growth Opportunities for Stakeholders Across the Healthcare Ecosystem in Europe

Healthcare today is not about just going to the doctor at the time of illness or on regular appointments to check the overall disease progression. It is shifting to a more proactive rather than reactive approach with patients being more aware and willing to be involved in their own health.

The traditional culture of healthcare and how people engage in healthcare is being dramatically reshaped by new cultural attitudes and the pervasive adoption of mobile phones/smartphones/social media by the general population as well as digital health tools increasingly used by healthcare providers. This opens up new possibilities for reshaping behaviors, especially for younger demographics. Further, health systems around the world are reeling under the pressure of rising costs, shortage of personnel, and the ever-increasing burden of chronic ailments. Digital health solutions are the saviors in such a landscape driving Patient Engagement 2.0. Not only do the IT solutions empower the patients, they also provide a cost-effective alternate channel for managing chronic patients.

Broadly, digital health solutions cater to patient touch points across the care continuum and target clinical (remote monitoring, telehealth etc.), administrative (appointment scheduling, reminders etc.), and financial (billing, payer communications etc.) functions. A plethora of pure-play patient engagement companies are offering innovative solutions. EHR providers and medical device companies are not far behind. Different vendor types are targeting different gaps in the care journey. Innovations and start-up activity is abundant in this area with trends such as healthcare consumerization shaping up.

Increasingly, there is a demand for clinical-grade digital solutions which offer the ease of use of consumer-grade devices and the accuracy and efficacy of medical-grade ones. Europe is emerging as a strong market with some countries becoming more attractive for such solutions. The regulatory framework of countries, IT infrastructure, and sociocultural factors have a major impact on the uptake of patient engagement solutions. The value of engaging patients digitally is not just being seen among the healthcare providers, but also with medical diagnostics, devices, pharmaceuticals, and insurance providers.

As the report title reads, ‘There is something for everyone’. The stakeholders of the healthcare ecosystem should not look at patient engagement as a one-time activity, but as a cultural shift in the change of mind set and way of life. This report covers the current scenario for patient engagement in Europe and among stakeholders and also delves into growth opportunity areas for vendors to exploit in the next five years.

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1. Executive Summary

  • Definition of Patient Engagement
  • Key Findings
  • Vendor Activity Mapping across the Care Continuum
  • Growth Opportunities
  • Strategic Imperatives for Success and Growth
  • CEO’s Perspective
  • Three Big Predictions
  • Scope and Segmentation
  • Key Questions this Study will Answer

2. Digital Health Industry Snapshot

  • Digital Health Benefits from Broader Industry Convergence
  • Digital Health Priorities
  • Digital Health Market Segmentation and Convergence

3. Decoding Patient Engagement

  • Definition
  • Patients’ Evolving Role in the Healthcare Ecosystem
  • What Do Consumers Value Most?
  • Enabling Technologies for Patient Engagement
  • Digital Health Products and Services that Contribute to Patient Engagement 2.0
  • Mapping of Patient Engagement Tools by Stages of the Healthcare Journey
  • Patient Engagement - Key Benefits
  • Opportunities to Empower Patients

4. Market Dynamics - Drivers, Restraints, and Mega Trends

  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained
  • Key Trends Impacting the Patient Engagement Space
  • Consumer-grade Wearables Working Towards Being Recognized as Medical-grade Wearables
  • Salient Features of the GDPR
  • How Does GDPR Impact Patient Engagement?

5. Vendor Landscape

  • Digital Health Products and Services that Contribute to Patient Engagement 2.0
  • Vendor Mapping across Key Functional Categories
  • Vendor Analysis - Strategy Outlook, Top Strengths, Examples
  • Vendor Activity Mapping across the Care Continuum
  • Key Start-Ups - New and Innovative Market Entrants

6. Country Analysis - Push and Pull Factor Analysis for Select Countries

  • Impetus by the EU Commission to Incorporate Digital Health Solutions to Provide Better Healthcare Services Across Europe
  • Country-specific Attractiveness for Patient Engagement
  • Patient Engagement - Solution Opportunity Map in Europe
  • Estonia - Opportunities and Challenges
  • The Netherlands - Opportunities and Challenges
  • Nordics - Opportunities and Challenges
  • The United Kingdom - Opportunities and Challenges
  • Spain - Opportunities and Challenges

7. Patient Engagement with Key Stakeholders

  • Patient Engagement and Healthcare Stakeholders
  • Assessing The Penetration of Key Digital Health Tools
  • Future Growth Opportunities With Respect to Applications

8. Patient Engagement and Healthcare Providers

  • Healthcare Providers - Overview of the Problem, the Market Propellers, the Applications, and Growth Areas
  • Relative Usage of Digital Health Solutions by Function across the Patient Journey
  • Future Growth Opportunities
  • Case Studies of Outcomes Improvement with Digital Health Solutions

9. Patient Engagement and the Pharmaceutical Industry

  • Pharmaceutical Industry - Overview of the Problem, the Market Propellers, the Applications and Growth Areas
  • Pharmaceutical Companies Can Engage Patients Throughout the Drug Discovery and Development Cycle
  • Examples of the Usage of Digital Health Tools by Some Pharma Companies
  • Future Growth Opportunities

10. Patient Engagement and the Medical Technology Industry

  • Medical Technology Industry (Devices and Diagnostics) - Overview of the Problem, the Market Propellers, the Applications and Growth Areas
  • Examples of the Usage of Digital Health Tools by Key Med-tech Companies
  • Future Growth Opportunities

11. Patient Engagement and the Payer Segment

  • Healthcare Payers and Insurance Providers - Overview of the Problem, the Market Propellers, the Applications and Growth Areas
  • Usage of Digital Health Tools by Key Med-tech Companies
  • Future Growth Opportunities

12. Growth Opportunities and Companies to Action

  • Growth Opportunities
  • Strategic Imperatives for Success and Growth

13. The Last Word

  • Three Big Predictions
  • Legal Disclaimer

14. Appendix

  • Country Analysis - Infrastructure and Health IT Adoption
  • Country Analysis - Regulations and Policy
  • Country Analysis - Sociocultural Factors
  • Country Analysis - Health Systems Factors
  • List of Exhibits
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