Tourism Flows in Australia

Inbound arrivals to Australia increased in 2025, albeit at a slower pace than initially forecast. The resurgence was tempered by rising long-haul travel costs, exacerbated by Trump-era tariffs, which heightened operational expenses and softened demand from key markets such as China and the United States. In response, many consumers traded down, opting for regional or short-haul destinations over costly long-haul trips to Australia.

The Tourism Flows in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Domestic Tourism, Inbound Arrivals, Outbound Departures.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tourism Flows market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.