Digital Disruption in Home Improvement and Gardening

Digitalisation is transforming the home improvement and gardening industry. The emergence of direct-to-consumer brands is putting the power of choice back into the hands of consumers. The prevalence of do-it-for-me behaviour, even in Western markets, has led to the rise of home renovation start-ups that can provide turn-key solutions for consumers. Augmented and virtual reality and image-based shoppable ads promise to change the way consumers approach home improvement and gardening projects.

The author's Digital Disruption in Home Improvement and Gardening global briefing offers the big picture view of the size and shape of the Home and Garden market. The report delivers strategic insight into some of the key areas of the market, including emerging regions, countries and categories, as well as pressing industry issues and white spaces. It identifies opportunities, analyses leading companies and brands, and offers analysis of major factors influencing the market. Forecasts illustrate how the market is set to change and criteria for success

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.